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Samsung Next Generation of Mobility 2013
 

Samsung Next Generation of Mobility 2013

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    Samsung Next Generation of Mobility 2013 Samsung Next Generation of Mobility 2013 Presentation Transcript

    • Powering the Next Generation of Mobility Samsung Semiconductor, Inc Memory Marketing Mueez Deen Director Mobile Memory Products Kenny Han Sr. Director Product Planning
    • Do you own or have ever owned a . . . Notebook PC Pager Cell Phone (“dumb” phone) PDA Smartphone Tablet Other How many devices do you own?
    • Mobile Evolution Is Now
    • SmartPhone Tablet PC Mobile Era PC  Mobile Era PC Era PC Smart Phone Tablet Converged Device  Smartphones & Tablets are facilitating the transition to Mobile Era • PC & Tablet converging into Hybrid • Mobile is driving Server Growth 80% 50%70% Sources: BI Intelligence, Gartner, IDC, Morgan Stanley Research
    • Smartphones Continue To Grow Despite fast growth & surpassing feature phone sales . . . Sources: BI Intelligence, Morgan Stanley Research Mobile Phone Sales Smartphone adoption still has huge upside for global penetration
    • Smartphones Continue To Grow Despite fast growth & surpassing feature phone sales . . . Sources: BI Intelligence, Morgan Stanley Research Mobile Phone Sales Mobile Phone Users Smartphone Users 1.5B SP Global Smartphone Penetration WW Smartphone vs Mobile Phone Users 2013E Forecast > 5B Mobile Phone 21% WW penetration! WW Population 7B Smartphone adoption still has huge upside for global penetration
    • Tablets Growing Faster Than Smartphones Tablet shipments surpassed DT/NB PC’s in Q4-12  < 3 Yrs from introduction! Large Screen Computing Device Demand is strong  Mix favors Tablets, not PC’s Sources: KPCB, Morgan Stanley Research, Gartner
    • Smartphone and Tablet will Soon Drive Similar Data Levels as PC 2X 7X 4X 8X Source: Cisco VNI Where Will Users Spend Their Time? Average Traffic Per Mobile Device Type
    • Mobile Era Continues Evolving: IoE Source: Cisco 99% of things in the physical world still not yet connected . . . Devices Internet Internet of Things Social Networking Crowd Sourcing Internet of People P2P P2M M2M Internet of Everything 2010: # Connected Devices Surpassed # of People in the world 2020: 50+ Billion things will be connected & will talk to each other Sources: Cisco VNI, Qualcomm
    • Mobile Era Continues Evolving: IoE Source: Cisco 99% of things in the physical world still not yet connected . . . Devices Internet Internet of Things Social Networking Crowd Sourcing Internet of People P2P P2M M2M Internet of Everything 2010: # Connected Devices Surpassed # of People in the world 2020: 50+ Billion things will be connected & will talk to each other Sources: Cisco VNI, Qualcomm
    • Mobile Devices: Then Feature phone Smart phone Camera Input Content Comm Keypad < 2MP Touchscreen from ‘07 Start of Apps in ‘07
    • Mobile Devices: Then Feature phone Smart phone Camera Input Content Comm Keypad < 2MP Touchscreen from ‘07 Start of Apps in ‘07 Simple Usage, Simple Features Simple Memory Requirements
    • Mobile Devices: Now The New Personal Computer Input Comm Connectivity AOAC Cross Platforms IoE Security Reliability Camera Content Apps Computing Productivity HD Video Editing/Rendering Productivity/Creation True Multitasking 3D Graphics PC/Console-like Gaming 13MP, Burst Mode Photo Editing 4K Content Voice/Face Recognition Apps for Everything BYOE Mobile Shopping Multiple Sensors
    • Mobile Devices: Now The New Personal Computer Input Comm Connectivity AOAC Cross Platforms IoE Security Reliability Camera Content Apps Computing Productivity HD Video Editing/Rendering Productivity/Creation True Multitasking 3D Graphics PC/Console-like Gaming 13MP, Burst Mode Photo Editing 4K Content Voice/Face Recognition Apps for Everything BYOE Mobile Shopping Multiple Sensors Smarter, faster, & more powerful devices  Require smarter & faster memory
    • • Sensor Enabled • Environment-Aware • Hands-Free • Context-Aware • Always On/Always Connected • Wider Markets/Applications What’s Next for Mobile: Wearable Devices? Wearable devices may drive the next wave of mobility . . . And they all need memory!
    • Performance Improves But Power Still An Issue Smartphone performance exploding Cellular Wi-Fi (B/W) Display (Resolution) x202~5Mbps 150~300Mbps 720p 50~100Mbps 7Gbps 4,000p x30 x17 x34 2010 2020 Source : ARM 720p H.264 4Kp H.265Video (Resolution) (vs. 2010) Battery x2.25.76W/h 13W/h  Battery capacity not keeping up
    • Performance Improves But Power Still An Issue Smartphone performance exploding Cellular Wi-Fi (B/W) Display (Resolution) x202~5Mbps 150~300Mbps 720p 50~100Mbps 7Gbps 4,000p x30 x17 x34 2010 2020 Source : ARM 720p H.264 4Kp H.265Video (Resolution) (vs. 2010) Battery x2.25.76W/h 13W/h  Battery capacity not keeping up Key Mobile Memory Requirements  Faster Performance & More Capability  While Maintaining Low Power Consumption
    • UFS: Scalable Next Generation Storage LPDDR4: Leap in MDRAM Bandwidth
    • Advanced Memory makes better Mobile UX DRAM B/W [GB/s] 1 2 3 4 6 8 10 12 14 ~ ~ 22 24 26 28 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘15‘14 eStorage B/W [MB/s] 1200 1000 500 100 1.0GHz 1-core WVGA (800x480) GPU 200MHz 1.2GHz 2-core WVGA (800x480) GPU (266MHz) 1.4GHz 4-core HD(1280x720) GPU(400MHz) 1.6/1.2GHz 8-core FHD(1920x1080) GPU (533MHz) Feature Phone ※ Memory schedule : Based on Mass production
    • Small SSD in Smartphone SSD eMMC SSD in Smartphone - Better User Experience - Fast Boot - Fast Response - High-speed PC Sync UFS Low Power Optimized for mobile High Speed Serial I/F CMD Queue
    • World’s 1st V-NAND Based SSD • SATA 6Gbps • 2.5” Form Factor • 480/960GB • Power-Loss Data Protection
    • 128Gb V-NAND Chip 128Gb V-NAND Flash 24 Layer Cell Structure Comparing with 20nm planar NAND Flash • 2X Density and Write Speed • ½ Power Consumption • 10X Endurance “The World’s 1st 3D V-NAND Flash Mass Production”
    • V-NAND Era for the Future 2D Planar ‘05 ‘13‘07 ‘09 ‘11 Year Design Rule (nm) ‘03 3D V-NAND / No Patterning Limitation 128Gb 16Gb 8 stack 128Gb 24 stack 1Tb ‘17‘15
    • UFS provides better performance in mobile system 250 500 eMMC5.0 UFS2.0 UFS’ Benefits @system level 150 50 eMMC5.0 UFS2.0 ~ x3 Channel Length 5cm  10cm (eMMC5.0) (UFS2.0) Small Pin Count 11ea  6ea (eMMC5.0) (UFS2.0) us us 4KB IO Latency No Passive element eMMC: 10ea Pull-up register UFS : None Higher Throughput MB/s MB/s x2 Faster Response Seq. Read System Battery Life eMMC = UFS
    • Maximize Power Efficiency 2011 2014~ 1x 2x 6x 1x 0.9x 0.72x Now eStorage I/F speed eStorage Power Efficiency [mW per GB/s] eMMC 4.5 200Mbps x8 eMMC 5.0 400Mbps x8 UFS 2.0 6Gbps x2 eMMC 4.5 eMMC 5.0 UFS 2.0 2011 2014~Now ※ Daily Workload Assumption: SR(28%) / SW(12%) / RR(42%) / RW(18%) I/O Interface Optimization
    • UFS as a Removable storage UFS Card provides new values • Flexible application installation : either embedded or removable storage • Enhanced user experiences - Fast app. execution - Performance booster Services Alarm services Input Method Engines Live Wallpapers App Widgets Account Manager Sync Adapters Device Administrator Games … Not Allowed Strong recommendation by Google Allowed on External Internal Only [Limited Usages with the current removable storage]
    • SAMSUNG eStorage Roadmap The 1st UFS will be available in early Q4 2013 2014 eMMC5.1 (Optimization)eMMC4.5 eMMC4.5 (Cache) eMMC5.0 (HS400) 12’2Q 13’2Q12’4Q eMMC5.1 (HS400+CMD Queue) 13’4Q UFS2.0 2014 UFS2.0 + Power Reduction + New feature 2015 UFS2.1 2016 UFS2.x 13’4Q
    • LPDDR4 Key Features Items LPDDR3 LPDDR4 Comments Speed CLK 400-800MHz (~1066MHz w/ LP3E) 800-1600MHz 2X, Pursues higher speed CMD/ADDR DDR SDR - DQ DDR DDR Band Width 12.8GB/s+ (x64) 25.6GB/s+ (x64) 2X Voltage VDD2/VDDQ/VDD1 1.2/1.2/1.8 1.1/1.1/1.8 Total Pd 10%↓ Architecture [# o Ch & DQs]/ Die x32 2x16 IDD4 20% ↓ # of Bank/channel 8 8 - Page Size 4K 2K IDD0 10%↓ BL 8 16 32B/ch Interface I/O interface HSUL LVSTL 40% I/O power reduction (vs. POD)DQ ODT No term (VDDQterm option) VSSQ Term CA ODT No term VSS term Optional Vref External Internal Evolutionary DRAM technology enables 3.2Gbps and faster
    • Maximize Power Efficiency 2010 2015 2010 2015 1x 2x 4x 8x 1x 0.5x 0.45x 0.3x Now Now Mobile DRAM Peak Bandwidth [GB/s] Mobile DRAM Power Efficiency [mW per GB/s] MDDR 400Mbps LPDDR2 800Mbps LPDDR3 1600Mbps LPDDR4 3200Mbps MDDR 1.8V LPDDR2 1.2V LPDDR3 1.2V LPDDR4 1.1V Innovative Low Power technology
    • LPDDR4 positioning Possibility to expand market acceptance with its high Bandwidth and low Power characteristics HPC uServer DT/NB Tablet Smartphone /Feature Phone Computing Power Power Performance Applications LPDDRx LPDDRx DDRx/LP3 DDRx DDRx LPDDRx DDRx DDRx/LP4(?) Solutions Time Form-factor Power Bandwidth TCO
    • New Technology is just around the Corner Expect LPDDR4 production in ‘15 ‘13 ‘14 ‘15 Industry (Est.) Definition Evaluation Production
    • Conclusion
    • Connected World Seamless sharing of media contents anywhere, anytime with any device Every appliance will be connected, and operate intelligently to improve comfort, convenience, efficiency, and security Source: Qualcomm Source: Samsung
    • Summary Advanced Memory technology enables next generation of smarter & richer mobile HW & SW applications  High Performance with Ultra Low Power  High Capacity in Small, Thin Packaging Samsung Memory Solutions Powering the Next Generation of Mobility UFS and LPDDR4 are the answer! Better Mobile User Experience!