1. GMA Growth and Public Policy Summit
July 17, 2013
Brad D. Rodgers
Corporate R&D Director
2. What comes to mind when thinking
3. PepsiCo Brands
4. Design thinking to help create tomorrow’s packaging?
What is Viable in
Desirable by the
5. Consumers tell us about their busy lives
Defining th Id l C
D fi i the Ideal Convenience Food Experience
“It’s hard to find a
variety of quick,
i t f
healthy foods to feed
our kids and family.
The few that exist get
boring i kl ”
b i quickly.”
“Something quick on the go.
All-in-one that doesn’t take a
lot of space. That can be
prepared quick and has a
fulfilling meal included in it.
And easily disposable.”
6. Oatmeal continues to become more on-the-go
friendly with new formats and packaging.
7. Consumers choose Pegged Snacks to
bridge them during their day
Fuel Your Day
Eat @ car, OTG, Work/School
Shop @ C&G, Drug
Looking for something to…
• Tide me over
• Give me a boost
• Regain Focus
• Help me get through my day
8. Cracker Jack has continued to evolve to provide
convenience and performance.
barrier pillow bag
Stand-up pouch with
easy open feature
9. Athletes have specific hydration and
10. Gatorade delivers upon consumer expectations via
multiple package formats.
11. Packaging sustainability is important to
PepsiCo and our consumers
Our brand packaging is our most tangible
touch point with our consumers
12. Performance with Purpose – Environmental Goals
PepsiCo is fully committed to protecting the earth's natural
resources through innovation and the efficient use of land, energy,
water and packaging in all our operations.
Packaging goals are
focused on 5 R’s
13. Exceeded our weight reduction goal by over 20%, having already
removed equivalent of 14 Billion Ecofina bottles
Continue to make our packaging increasingly sustainable,
minimizing our impact on the environment
Reduce packaging weight by 350 million pounds by
2012 compared to 2007 baseline
Exceeded our goal by over 20%
Continue to incorporate recycled polyethylene
terephthalate (rPET) in our primary soft drink
containers in the U.S.
Consistently incorporate, on average, up to 10% rPET;
Naked Juice reNEWabottle is 100% PCR
Create partnerships that promote the increase of
U.S. beverage container recycling rates to 50 percent
14. What does the Future Hold for Packaging?
1. More efficient use of materials
ffi i t
t i l
2. Increased recovery and recycling
3. More use of alternative packaging
4. Increased use of alternative
packaging materials – bi
t i l
composites, & coatings