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PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
PepsiCo Package R&D 2013
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PepsiCo Package R&D 2013

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  • 1. GMA Growth and Public Policy Summit July 17, 2013 Brad D. Rodgers Corporate R&D Director 1
  • 2. What comes to mind when thinking about PepsiCo? 2
  • 3. PepsiCo Brands 3
  • 4. Design thinking to help create tomorrow’s packaging? What is Possible with technology What is Viable in the market Innovation What is Desirable by the consumer 4
  • 5. Consumers tell us about their busy lives Defining th Id l C D fi i the Ideal Convenience Food Experience i F dE i “It’s hard to find a variety of quick, i t f i k healthy foods to feed our kids and family. The few that exist get boring i kl ” b i quickly.” “Something quick on the go. All-in-one that doesn’t take a lot of space. That can be prepared quick and has a fulfilling meal included in it. And easily disposable.” 5
  • 6. Oatmeal continues to become more on-the-go friendly with new formats and packaging. Time 6
  • 7. Consumers choose Pegged Snacks to C gg S bridge them during their day Fuel Your Day y Adults… Al Alone… Between meals… (Mid-Morning, Mid-Afternoon) Eat @ car, OTG, Work/School Shop @ C&G, Drug Looking for something to… • Tide me over • Give me a boost • Regain Focus • Help me get through my day 7
  • 8. Cracker Jack has continued to evolve to provide p convenience and performance. Waxed paper lined box Flexible, high barrier pillow bag Stand-up pouch with easy open feature 8
  • 9. Athletes have specific hydration and nutritional needs What? When? Where? 9
  • 10. Gatorade delivers upon consumer expectations via multiple package formats. 10
  • 11. Packaging sustainability is important to PepsiCo and our consumers Our brand packaging is our most tangible  touch point with our consumers 11
  • 12. Performance with Purpose – Environmental Goals PepsiCo is fully committed to protecting the earth's natural resources through innovation and the efficient use of land, energy, water and packaging in all our operations. Packaging goals are focused on 5 R’s Reduce Reuse Recycle 5 R’s Remove Renew 12
  • 13. Exceeded our weight reduction goal by over 20%, having already removed equivalent of 14 Billion Ecofina bottles Packaging Continue to make our packaging increasingly sustainable, minimizing our impact on the environment Reduce packaging weight by 350 million pounds by 2012 compared to 2007 baseline • Exceeded our goal by over 20% Continue to incorporate recycled polyethylene terephthalate (rPET) in our primary soft drink containers in the U.S. • Consistently incorporate, on average, up to 10% rPET; Naked Juice reNEWabottle is 100% PCR PCR. Create partnerships that promote the increase of U.S. beverage container recycling rates to 50 percent by 2018
  • 14. What does the Future Hold for Packaging? 1. More efficient use of materials 1 M ffi i t f t i l 2. Increased recovery and recycling y y g 3. More use of alternative packaging methods 4. Increased use of alternative packaging materials – bi k i t i l biopolymers, l composites, & coatings 14
  • 15. 15

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