Inject Big Data into Your Company’s DNA
Agile Analytics Can Turn Every Employee into a Data Scientist

Anurag Tandon | Dir...
Big Data is Coming of Age
People Who Should be Familiar with the Phenomenon Now Know About It

Source: Google Trends
2

Th...
Where are Companies in the Big Data Journey?
It’s Still Early Days for Most Companies
50

% of Companies

40

30

20

10

...
Structured Data Still Dominates: But Not For Long

Source: The Emerging Big Returns on Big Data: Tata Consulting Services
...
Those Who Embrace Big Data Improve Decisions

Source: The Emerging Big Returns on Big Data: Tata Consulting Services

5

T...
But Getting Users Access to Big Data is an Issue

Source: The Emerging Big Returns on Big Data: Tata Consulting Services
6...
Different Roles Use Analytical Tools Differently

User Scale

Analytical Complexity

Some Produce Analytics While Others C...
Analytic Silos Isolate and Distort Business Insight
Organizations Need to Democratize Analytics for Effective Decision Mak...
Analytic Democracy Needs Technology and Process
A Single Analysis Infrastructure to Distribute Analytics Across the Organi...
For Many, “Big Data” is Just Large-scale BI
MicroStrategy and Teradata have a 19+ Year History of Joint Successes in This ...
Use Cases for Big Data Analytics
Three Prominent Uses of Big Data Analytics for Everyday Business Users

Data Management
•...
Common Themes Emerging from These Use Cases
How They are Different from Traditional BI Initiatives

1.
2.

Stronger applic...
Four Steps to Planning the Next Big Data Initiative
Keep Scope Manageable, Find Real Insights and Have a Plan for How to E...
MicroStrategy Visual Insight is Revolutionary
Lightning Fast Insights, Easy for Everyone, No IT Required

MicroStrategy
Vi...
Visual Insight In Action
Effortless Data Exploration and Dashboards

Pick From Fast. On-ScreenYour Data
Effortless User-De...
A Streamlined, Optimized Workflow
10-50x Productivity for Business Users

Connect

Quick access to data
in Excel, database...
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MicroStrategy Big Data 2013

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MicroStrategy Big Data 2013

  1. 1. Inject Big Data into Your Company’s DNA Agile Analytics Can Turn Every Employee into a Data Scientist Anurag Tandon | Director, Product Marketing 25 July 2013
  2. 2. Big Data is Coming of Age People Who Should be Familiar with the Phenomenon Now Know About It Source: Google Trends 2 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  3. 3. Where are Companies in the Big Data Journey? It’s Still Early Days for Most Companies 50 % of Companies 40 30 20 10 0 Evading Envisioning Evaluating Executing Source: Gartner, IBM 3 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Expanding
  4. 4. Structured Data Still Dominates: But Not For Long Source: The Emerging Big Returns on Big Data: Tata Consulting Services 4 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  5. 5. Those Who Embrace Big Data Improve Decisions Source: The Emerging Big Returns on Big Data: Tata Consulting Services 5 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  6. 6. But Getting Users Access to Big Data is an Issue Source: The Emerging Big Returns on Big Data: Tata Consulting Services 6 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  7. 7. Different Roles Use Analytical Tools Differently User Scale Analytical Complexity Some Produce Analytics While Others Consume Analytics Back Office Front Line Data Scientists Business Users Business Analysts • • Analytical amateurs • Make the daily decisions • Use a variety of tools • Power users of BI tools • Some may be power users • Want their favorite tools • Want to use the right tool • Most need simple tools • 7 Trained in modeling and coding Look for the truth • Look for the business edge • Look for actionable information The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  8. 8. Analytic Silos Isolate and Distort Business Insight Organizations Need to Democratize Analytics for Effective Decision Making Comprehensive insight, but stuck in back office Reports can be pretty, but insight is limited, or worse, incorrect Unable to make effective decisions ? A X Data Mining Tool DWH B B Insufficient Analysis Tools Insights from analyst report don’t tie to detail in operations data, DWH 8 X WHICH ONE TO TRUST? The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. C
  9. 9. Analytic Democracy Needs Technology and Process A Single Analysis Infrastructure to Distribute Analytics Across the Organization 1 Robust and Flexible Analytics Platform to Distribute the Same Analytics to Everybody Calculations / Functions Data Mining Databases Big Data Agile Analytics Mobile OLAP Reports Documents Email Bring Analytic into Any Style of BI 2 9 Web Statements Stage Data and Perform Comprehensive Analysis Dashboards Share Across Any Media Organization-wide Culture of Sharing The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  10. 10. For Many, “Big Data” is Just Large-scale BI MicroStrategy and Teradata have a 19+ Year History of Joint Successes in This Area Over 300 Joint Customers Teradata 5,000 users 80 TB Teradata 80,000 users 70 TB Teradata 16,000 users Industry Evidence 7.5 PB 60 TB 40 TB Teradata Teradata Competitor Average 20,000 users 36,000 users MicroStrategy 0 100 200 300 400 500 GBs MicroStrategy’s median customer data volume is 10x higher than the average of the next ten vendors. * BI SURVEY 12, BARC, 2012. 10 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 600
  11. 11. Use Cases for Big Data Analytics Three Prominent Uses of Big Data Analytics for Everyday Business Users Data Management • Data sink - dump data first, ask questions later • Analytic agility on new data • Shortcut the ETL to warehouse cycle Comprehensive Business Data Exploration • Bring data together from different channels • Manage daily operations • Solve a burning business issue Better Understanding of the Customer – 360 View 0 • • Better customer service • 11 Provide relevant customer experience Assess customer risk or probability of fraud The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  12. 12. Common Themes Emerging from These Use Cases How They are Different from Traditional BI Initiatives 1. 2. Stronger application of advanced and predictive analytics 3. Necessity of combining data from multiple sources 4. Prominent interest in analyzing semi-structured and unstructured data 1. 12 Greater emphasis on data discovery over reporting Need for analysis of streaming data The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  13. 13. Four Steps to Planning the Next Big Data Initiative Keep Scope Manageable, Find Real Insights and Have a Plan for How to Embed in Business Process 1 3 4 Visually analyze and explore big data to determine whether there is business value 13 2 Combine big data with other sources of data and apply transformations and analytics for actionable insights Visually articulate and share insights with stakeholders to prove business value and ease of deployment Deploy insights to rest of organization using simple, understandable tools The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  14. 14. MicroStrategy Visual Insight is Revolutionary Lightning Fast Insights, Easy for Everyone, No IT Required MicroStrategy Visual Insight • Stunning visualizations • On-screen filtering • Speed-of-thought in memory database Common Use Cases • Interactive data exploration and root cause analysis • Dashboard creation Visual Insight takes you from data to dashboard in less than five minutes. 14 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  15. 15. Visual Insight In Action Effortless Data Exploration and Dashboards Pick From Fast. On-ScreenYour Data Effortless User-DefinedMetrics SmartDozensDataAll Workflows QuickDrag-and-DropFiltering Intuitive Easy. Great Visualizations Rapid-Fire of Powerful. Easy On-the-Fly Dashboards Access to Exploration 15 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
  16. 16. A Streamlined, Optimized Workflow 10-50x Productivity for Business Users Connect Quick access to data in Excel, databases, or SaaS apps like Salesforce.com. No data modeling or SQL required. 16 Discover Insight in minutes. Visual data discovery puts effortless analytical power in the hands of every business user. Dashboard Compelling visualizations combined to create brilliant analytical dashboards. Just drag-and-drop – no IT needed. The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of Strategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Share Insight converted to action. Share dashboards instantly with colleagues. Publish powerful analytical apps to thousands in days.

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