Flurry Post Mobile World 2014

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Flurry Post Mobile World 2014

  1. 1. www.flurry.com January 8, 2014 Peter Farago, FORMER VP Marketing Flurry @peter_farago PoMo: The Post-Mobile World C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  2. 2. Mobile adoption? Conversation Over... www.flurry.com 2Source: Flurry Analytics, January 2009 – January 2013 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 Music Gaming M&E Social Networking Logistics & Travel Retail Worldwide Analytics Events Tracked by Flurry (Trillions) C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  3. 3. App Adoption? Conversation Over… Time spent on mobile devices www.flurry.com 3 73% 81% 87% 27% 19% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Mobile Web Apps C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  4. 4. 24/7/365 Usage? Conversation Over… Wearables Already Here Average Times Spent on iOS Devices – US Only www.flurry.com 4 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM Games Social &Photo Sharing News & Magazines Music, Media & Entertainment Utilities & Productivity Lifestyle & Shopping Sports, Health & Fitness Other C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  5. 5. Global Adoption? Conversation Over… 100% Growth is the Norm Growth in Active Connected Devices www.flurry.com 5 <0%<0%0-99%0-99%100-199%100-199%200-299%200-299%300%+300%+ C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  6. 6. Mobile Content Explosion? Conversation Over… App starts on the Flurry platform www.flurry.com 6 - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  7. 7. Mobile Audience Explosion? Talk is Cheap … in Japan www.flurry.com 7 0 50 100 150 200 250 Line NTT Docomo Number of Subscribers in Millions C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  8. 8. Mobile Audience Explosion? Talk is Cheap … in South Korea www.flurry.com 8 0 20 40 60 80 100 120 KakaoTalk SK Telecom Number of Subscribers in Millions C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  9. 9. Mobile Audience Explosion? Talk is Cheap … in the US www.flurry.com 9 0 50 100 150 200 250 Whatsapp AT&T Number of Subscribers in Millions C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  10. 10. Mobile Audience Explosion? Talk is Cheap … and Almost in China www.flurry.com 10 Number of Subscribers in Millions 0 100 200 300 400 500 600 700 800 WeChat China Mobile C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  11. 11. Global Mobile Developer Explosion? Conversation Over Percentage of Active Apps by Developer Country www.flurry.com 11 0 10 20 30 40 50 60 70 80 90 100 2011 2012 1023 Other US 55% 45% 64%55% 36%45% Source: Flurry Analytics, based on all apps in Flurry’s system at the start of June of the year indicated C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  12. 12. Total Time Spent in Apps by User Country and App Country of Origin The US Losing its Lead? Let’s Talk… www.flurry.com 12Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013 59% 35% 25% 16% 13% 8% 5% 7% 64% 8% 33% 44% 56% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% United States United Kingdom Brazil China Other Brazil China United Kingdom United States Percentageoftotaltimeinapps User country App country of origin C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  13. 13. www.flurry.com November 12, 2013 petefarago@gmail.com blog.flurry.com @flurrymobile Thank you C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m

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