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Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
Flurry Post Mobile World 2014
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Flurry Post Mobile World 2014

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  • 1. www.flurry.com January 8, 2014 Peter Farago, FORMER VP Marketing Flurry @peter_farago PoMo: The Post-Mobile World C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 2. Mobile adoption? Conversation Over... www.flurry.com 2Source: Flurry Analytics, January 2009 – January 2013 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 Music Gaming M&E Social Networking Logistics & Travel Retail Worldwide Analytics Events Tracked by Flurry (Trillions) C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 3. App Adoption? Conversation Over… Time spent on mobile devices www.flurry.com 3 73% 81% 87% 27% 19% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Mobile Web Apps C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 4. 24/7/365 Usage? Conversation Over… Wearables Already Here Average Times Spent on iOS Devices – US Only www.flurry.com 4 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM Games Social &Photo Sharing News & Magazines Music, Media & Entertainment Utilities & Productivity Lifestyle & Shopping Sports, Health & Fitness Other C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 5. Global Adoption? Conversation Over… 100% Growth is the Norm Growth in Active Connected Devices www.flurry.com 5 <0%<0%0-99%0-99%100-199%100-199%200-299%200-299%300%+300%+ C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 6. Mobile Content Explosion? Conversation Over… App starts on the Flurry platform www.flurry.com 6 - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 7. Mobile Audience Explosion? Talk is Cheap … in Japan www.flurry.com 7 0 50 100 150 200 250 Line NTT Docomo Number of Subscribers in Millions C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 8. Mobile Audience Explosion? Talk is Cheap … in South Korea www.flurry.com 8 0 20 40 60 80 100 120 KakaoTalk SK Telecom Number of Subscribers in Millions C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 9. Mobile Audience Explosion? Talk is Cheap … in the US www.flurry.com 9 0 50 100 150 200 250 Whatsapp AT&T Number of Subscribers in Millions C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 10. Mobile Audience Explosion? Talk is Cheap … and Almost in China www.flurry.com 10 Number of Subscribers in Millions 0 100 200 300 400 500 600 700 800 WeChat China Mobile C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 11. Global Mobile Developer Explosion? Conversation Over Percentage of Active Apps by Developer Country www.flurry.com 11 0 10 20 30 40 50 60 70 80 90 100 2011 2012 1023 Other US 55% 45% 64%55% 36%45% Source: Flurry Analytics, based on all apps in Flurry’s system at the start of June of the year indicated C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 12. Total Time Spent in Apps by User Country and App Country of Origin The US Losing its Lead? Let’s Talk… www.flurry.com 12Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013 59% 35% 25% 16% 13% 8% 5% 7% 64% 8% 33% 44% 56% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% United States United Kingdom Brazil China Other Brazil China United Kingdom United States Percentageoftotaltimeinapps User country App country of origin C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m
  • 13. www.flurry.com November 12, 2013 petefarago@gmail.com blog.flurry.com @flurrymobile Thank you C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m C lick to buy N O W ! PDF-XChange w w w .docu-track.c o m

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