Local Business on Facebook
Local Business Momentum
18M+
Up from 16M in
Q1 2013
TOTAL ACTIVE
ADVERTISERS
LOCAL BUSINESS PAGES
1M+
More than double
a y...
What’s moving people to
advertise?
1. Simplifying our ad offerings
Rice Creek Family Dentistry
20%+
In new patient
traffic
Used ads to increase awareness, point people to contact
form onlin...
2. Going where consumers are are:
mobile
Source: comScore Mobile Metrix, US, March 2013
One out of every five
minutes on mobile is spent
with Facebook or Instagram...
Mobile Page Momentum
5M  10M+
More than double
since January
PAGES USING
PAGES MANAGER APP
3. Using Facebook as a marketing
platform,
not just a social platform
Reach all the people who
matter to you.
Anytime, anywhere.
Reach all the people who matter to
you
Source: Facebook internal data, July 2013
128M
people use Facebook
every day
in the...
Source: IDC Always Connected Report, US, March 2013
Those people are highly engaged with
Facebook
90% of US smartphone own...
Source: Nielsen OCR, October 2012
91%
accurate
27%The average online
reach for narrowly
targeted campaigns is
accurate
The...
And helps you acquire customers more
efficiently
Source: Aggregate Knowledge, Q4 2012
68%less than
other online
channels
I...
News Feed drives higher returns for
your business
Source: Datalogix, Q2 2013
3xCampaigns on
right-hand
side
return on
ad s...
Overview of our audience targeting
capabilities
Standard
Audiences
Modeled
Audiences
Custom
Audiences
Standard Audiences
ChannelData
type
Purchase based*
Psychographic
Geographic
Intent/interest
Demographic
Lifestyle/life-st...
Your CRM
database
Self-Serve
Custom Audience Tool
Managed
Via Trusted 3rd parties
Available
as:
Custom Audiences
Reach you...
Modeled Audiences
Find more people who look like your best
customers
Loyal members of
your automotive
owners club
Customer...
1LAW
50%
Facebook drives
"By engaging people through our community involvement, we are
a lifestyle brand and promote the v...
The opportunities
• Think outside the “social” box
• Use your data to drive amazing results for
your customers
• Bring the...
Thank you
Facebook Local Business 2013
Facebook Local Business 2013
Facebook Local Business 2013
Facebook Local Business 2013
Facebook Local Business 2013
Facebook Local Business 2013
Facebook Local Business 2013
Facebook Local Business 2013
Facebook Local Business 2013
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Facebook Local Business 2013

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Transcript of "Facebook Local Business 2013"

  1. 1. Local Business on Facebook
  2. 2. Local Business Momentum 18M+ Up from 16M in Q1 2013 TOTAL ACTIVE ADVERTISERS LOCAL BUSINESS PAGES 1M+ More than double a year ago
  3. 3. What’s moving people to advertise?
  4. 4. 1. Simplifying our ad offerings
  5. 5. Rice Creek Family Dentistry 20%+ In new patient traffic Used ads to increase awareness, point people to contact form online Used promoted posts for August $1000-off Invisalign promotion 26x Return on ad spend from Invisalign promotion
  6. 6. 2. Going where consumers are are: mobile
  7. 7. Source: comScore Mobile Metrix, US, March 2013 One out of every five minutes on mobile is spent with Facebook or Instagram 5 minutes 1out of every
  8. 8. Mobile Page Momentum 5M  10M+ More than double since January PAGES USING PAGES MANAGER APP
  9. 9. 3. Using Facebook as a marketing platform, not just a social platform
  10. 10. Reach all the people who matter to you. Anytime, anywhere.
  11. 11. Reach all the people who matter to you Source: Facebook internal data, July 2013 128M people use Facebook every day in the US On average, about 101M people use Facebook on mobile every day in the US On average, about
  12. 12. Source: IDC Always Connected Report, US, March 2013 Those people are highly engaged with Facebook 90% of US smartphone owners read their News Feed at least once a day 63% read it several times a day or are constantly checking it
  13. 13. Source: Nielsen OCR, October 2012 91% accurate 27%The average online reach for narrowly targeted campaigns is accurate The average Facebook reach for narrowly targeted campaigns is
  14. 14. And helps you acquire customers more efficiently Source: Aggregate Knowledge, Q4 2012 68%less than other online channels In a study of campaigns from Q4 2012, cost per acquisition on Facebook is
  15. 15. News Feed drives higher returns for your business Source: Datalogix, Q2 2013 3xCampaigns on right-hand side return on ad spend 5.9xCampaigns in News Feed return on ad spend vs.
  16. 16. Overview of our audience targeting capabilities Standard Audiences Modeled Audiences Custom Audiences
  17. 17. Standard Audiences ChannelData type Purchase based* Psychographic Geographic Intent/interest Demographic Lifestyle/life-stage Partner Categories Segments Interested in gardening Newly engaged Android phone user Premium brand buyers In market for entry level car First-time mortgage household Categories & Interests
  18. 18. Your CRM database Self-Serve Custom Audience Tool Managed Via Trusted 3rd parties Available as: Custom Audiences Reach your specific customers or prospects at scale Facebook Matched targets
  19. 19. Modeled Audiences Find more people who look like your best customers Loyal members of your automotive owners club Customers who bought your apparel in the last 3 months Carries 2 or more insurance products and people who look like them
  20. 20. 1LAW 50% Facebook drives "By engaging people through our community involvement, we are a lifestyle brand and promote the various athletes we are involved and their fans love it and us. Without telling our secrets, I will say that Facebook can get you in front of people in way that traditional media (TV and of their mobile traffic
  21. 21. The opportunities • Think outside the “social” box • Use your data to drive amazing results for your customers • Bring these big company marketing tactics to small businesses • Extend your solutions onto our open platform – through Facebook Exchange, a Preferred Marketing Developer, or our APIs directly
  22. 22. Thank you

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