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eBay Shutl Overview 2013
 

eBay Shutl Overview 2013

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    eBay Shutl Overview 2013 eBay Shutl Overview 2013 Presentation Transcript

    • TEAM OF 35, 2/3 ENGINEER LONDON & SAN FRANCISCO
    • 4 YEARS IN DEVELOPMENT 3 YEARS DELIGHTING...
    • WHAT YOU WANT. WHEN YOU WANT IT.
    • 11.08.94
    • E-COMMERCE NOW 12% UK RETAIL MARKET 12 10 8 % 6 4 2 0 ‘11 ‘10 ‘12 ‘13 Forrester
    • by 2018 10 8 6 % 17% 12 4 2 0 ‘11 ‘10 ‘12 ‘13 Forrester
    • ECOMMERCE IS QUICK & CONVENIENT
    • 2 THINGS DELIVERY IS NOT...
    • 2/3 $ $ $ $$ $ $ $ $ $ $ $ $ BROWSE ONLINE checkout abandoners cite delivery BUILD BASKET PLACE ORDER Source: Comscore 2012, Royal Mail 2011 $ $ $ $ $$ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION $
    • 67% $ $ $ $$ $ $ $ $ $ $ $ $ BROWSE ONLINE shoppers abandon before checkout BUILD BASKET PLACE ORDER Source: Comscore 2012, Royal Mail 2011 $ $ $ $ $$ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION $
    • £1bn $ $ $ $$ $ $ $ $ $ $ $ $ BROWSE ONLINE ecommerce marketing spend wasted BUILD BASKET PLACE ORDER Source: Comscore 2012, Royal Mail 2011 $ $ $ $ $$ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION $
    • 90% Online shoppers cite delivery as top annoyance Source: Royal Mail 2011
    • 57% Comments made by shoppers about delivery are negative Ubervu Dec ’11
    • DELIVERY MATTERS
    • SKUs <50k <200k 191,000k
    • “If traditional retailers hope to survive, they must embrace omni-channel retailing and also transform the one big feature internet retailers lack - stores from a liability into an asset” Darrell Rigby “The Future of Shopping” Harvard Business Review
    • HUB & SPOKE deliveries sent out next day on separate delivery route
    • HUB & SPOKE deliveries sent out next day on separate delivery route
    • HUB & SPOKE A A B 10+ miles B Hub and spoke is the only cost effective way of delivering 10+ miles
    • POINT TO POINT B A <10 miles Point-to-point is cost effective over shorter distances
    • HUB & SPOKE 97% Courier, Express & Parcel Market
    • POINT TO POINT +2,987 more! 3% Courier, Express & Parcel Market
    • POINT TO POINT
    • ‘PAYPAL FOR AWESOME DELIVERY’ Shutl is a branded option offered within checkout alongside existing fulfillment methods
    • ‘PAYPAL FOR AWESOME DELIVERY’ Shutl takes retailer data, returns price & promise for world’s fastest most convenient delivery
    • ‘PAYPAL FOR AWESOME DELIVERY’ Available 24/7 & can be offered for similar price to standard delivery
    • Shutl generates a quote from each relevant carrier within platform Optimum picked based on price & quality rating £ £ ££ £ ££ SHOP £££
    • On checkout, delivery sent via API into chosen carrier’s transportation system Courier collects from nearest store and delivers to shopper SHOP ££
    • GPS TRACKING COMES STANDARD Shutl takes GPS from courier in real-time and serves up tracking page
    • Delivery status updated in real-time, performance compared against SLA & carrier quality rating updated Better performing carriers get more deliveries & can demand higher prices
    • FEEDBACK Shutl sends feedback email to consumer seconds after they have received delivery asking to rate qualitative aspects of experience
    • FEEDBACK Feedback streamed unedited to shutl.co.uk/feedback & facebook
    • WHY SHUTL? 1. DELIGHT 2. CONVERT 3. COMPETE 73 NPS
    • WHAT ARE THE RESULTS? 23% of Shutlers would not otherwise have purchased that session +30-100% +300% NPS. typically
    • Demographics: over-indexing red on white red on lighter tones 2.3x Black on white Reverse (white) on darker tones 5 Branding Guidelines Rich and Influential 8.2% vs 3.6% Shutl Main Red: Pantone 485 C C0 M100 Y99 K4 R208 G31 B40 HEX D01F28 Shutl Accent Red: Pantone 484 C C0 M100 Y99 K4 R208 G31 B40 HEX D01F28 Shutl Black: Pantone BLACK C0 M0 Y0 K0100 Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K70 @ 70% Please note: The black logo should never appear on in any ‘dark’ colour background. 5x Young and Liberal 43.9% vs 8.5% Succesful Young singles Substantial Wealth Degree level education Luxury Items Ethical products
    • Demographics: over-indexing Black on white red on lighter tones Reverse (white) on darker tones Shutl Accent Red: Pantone 484 C C0 M100 Y99 K4 R208 G31 B40 HEX D01F28 Shutl Black: Pantone BLACK C0 M0 Y0 K0100 red on white Shutl Main Red: Pantone 485 C C0 M100 Y99 K4 R208 G31 B40 HEX D01F28 Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K70 @ 70% Please note: The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Most coveted by marketeers as highest spending demographic The hardest to reach, and have the highest Cost Per Acquisition
    • “SAME DAY” DELIVERY SPACE IS HEATING UP...
    • “SAME DAY” DELIVERY SPACE IS HEATING UP...
    • LIVE Towns % UK POPULATION Aberdeen Basildon Basingstoke Bath Belfast Birmingham Blackpool Bolton Brighton Bournemouth Bristol Cambridge Canterbury Cardiff Chelmsford Cheltenham Chester Colchester Crawley Darlington Derby Dudley Dundee Durham Edinburgh Exeter Gateshead Glasgow Gloucester Gillingham Guildford Harrogate Huddesfield Hull Ilford Ipswich Lakeside Leeds Leicester Lincoln 85% Liverpool Livingstone London Luton Maidstone Middlesbrough Milton Keynes Manchester Newcastle Newport Norwich Northampton Nottingham Oxford Peterborough Portsmouth Plymouth Preston Reading Rotherham Sheffield Shrewsbury Slough Southampton Southend Swindon Stafford Stirling Sunderland Swansea Swindon Warrington Wigan Wolverhampton York ~53m
    • LAUNCHING Metro Pop (m) Chicago 10 New York 19 San Francisco 4 Atlanta 4 Boston 5 Dallas 7 Denver 3 Detroit 4 Houston 6 Los Angeles 13 Miami 6 Minneapolis 3 Philadelphia 6 Phoenix 4 San Diego 3 Seattle 4 Tampa 3 Washington DC 6 Montreal 4 Toronto 6 117m 400+ towns < 100k
    • DO WE REALLY NEED SAME DAY/ HOUR DELIVERY?
    • DO WE REALLY NEED SAME DAY/ HOUR DELIVERY?
    • QUESTIONS? TOM ALLASON FOUNDER & CEO tom@shutl.com www.shutl.com