MOBILE
JOHN LIN
CEO GREATER CHINA | VP EBAY Inc JUNE 2013
THE TREND AND THE DEVELOPMENT
2
Enabled
more than
US$175B
of commerce
volume (ECV)
ECV: total commerce and payment volume across
Marketplaces GMV, PayPa...
3
MOBILE
LOCAL
DATA
GLOBAL
PLATFORM
4
400
LISTINGS
112M
25
MILLION
4.3+ MILLION
NEW EBAY BUYERS VIA
MOBILE
162M eBay APP DOWNLOAD
SINCE 2008
>2BILLION
of item...
55
Omni-channel retail : Technology has fundamentally changed the
way we shop
Source: slidesharenet
Online
world
Offline
w...
6
Today, mobile is a member of the family
Source: The Next Web. Zeldman
7
And the pace of adoption is accelerating like never before
Source: Comscore
8
58%
Use their phones while
shopping
2x
eBay average purchase on a
Tablet vs. PC
63%
Spend more after a
recommendation
Mo...
9
New buying power is coming from emerging economies
where Mobile is king
By 2015:
91%
58%
Source: emarketer, invesp, Bost...
10
(forecast)
US$BN
0.6
2.0
5.0
13.0
20.0
eBay is now the global leader in m-commerce
EBAY NOW
PAY
IN-STORE
CLICK & COLLECT
PAYPAL
HERE
eBay has been leading mobile commerce revolution
VIRTUAL
CHANGING ROOMS
...
12
Gmarket Auction About
A few Innovative apps from ebay Inc
13
Easy payment on mobile. 2-3 clicks. 20-40% lift for sellers
CHECKOUT LOGIN REVIEW DONE!
14
Omni-channel promotions to drive buyer demands
Geo Fencing
Merchandizing
Real Money offer Shipment Tracking &
Notificat...
15
Instant Mobile Buying: First and follow-on sales
16
17
Leverage Data platform to deliver personalized experience
• Personal profiles
• Precision Search and Curation
• Consist...
18
Personalized experience: My Garage
19
Personalized experience: The FEED
20
How to make great apps? Be the customer
1. Convenient Landing Page
with all key features
2. Great search and
features (...
21
enabling consumers to shop anytime, anywhere
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eBay Mobile Trends & Developments 2013

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eBay Mobile Trends & Developments 2013

  1. 1. MOBILE JOHN LIN CEO GREATER CHINA | VP EBAY Inc JUNE 2013 THE TREND AND THE DEVELOPMENT
  2. 2. 2 Enabled more than US$175B of commerce volume (ECV) ECV: total commerce and payment volume across Marketplaces GMV, PayPal merchant services TPV, and GSI global ecommerce merchandise sales. - US$ 75B GMV - 115M active users - 2B items sold in 2012 - US$ 97B merchant services TPV (excluding on eBay TPV) - 15 years of experience - >117M active registered accounts - Available in 25 currencies - US$3.68B merchandise sales - Online platform for 200 retailers eBay: Enabling Commerce
  3. 3. 3 MOBILE LOCAL DATA GLOBAL PLATFORM
  4. 4. 4 400 LISTINGS 112M 25 MILLION 4.3+ MILLION NEW EBAY BUYERS VIA MOBILE 162M eBay APP DOWNLOAD SINCE 2008 >2BILLION of items are purchased by shoppers from outside their countries 20% ACTIVE USERS IN 190 COUNTRIES MILLION SELLERS FROM AROUND THE WORLD eBay Marketplace 2012 Highlight ITEM SOLD 40SITES GLOBALLY
  5. 5. 55 Omni-channel retail : Technology has fundamentally changed the way we shop Source: slidesharenet Online world Offline world Mobile In-store research Social Commerce Payments Mobile commerce Promotions & coupons Self-scanning & self-checkout Shopping lists Store location Loyalty “MOBILE IS QUICKLY BECOMING THE NEW NORMAL.”
  6. 6. 6 Today, mobile is a member of the family Source: The Next Web. Zeldman
  7. 7. 7 And the pace of adoption is accelerating like never before Source: Comscore
  8. 8. 8 58% Use their phones while shopping 2x eBay average purchase on a Tablet vs. PC 63% Spend more after a recommendation Mobile is our new shopping companion
  9. 9. 9 New buying power is coming from emerging economies where Mobile is king By 2015: 91% 58% Source: emarketer, invesp, Boston Consulting Group 3yrs China overtakes US as biggest online retail market of new Internet users from emerging economies of ecommerce growth from emerging economies 10 fastest growing countries In ecommerce 20% Already today 20% of eBay business is Cross Border Trade and growing VenezuelaMexico Argentina Chile Russia India South Africa China Italy Hungary 50% Already today 50% of Asia-Pacific users access internet via a mobile device
  10. 10. 10 (forecast) US$BN 0.6 2.0 5.0 13.0 20.0 eBay is now the global leader in m-commerce
  11. 11. EBAY NOW PAY IN-STORE CLICK & COLLECT PAYPAL HERE eBay has been leading mobile commerce revolution VIRTUAL CHANGING ROOMS IMAGE RECOGNITION GEO-FENCING IMAGE SWATCH 11
  12. 12. 12 Gmarket Auction About A few Innovative apps from ebay Inc
  13. 13. 13 Easy payment on mobile. 2-3 clicks. 20-40% lift for sellers CHECKOUT LOGIN REVIEW DONE!
  14. 14. 14 Omni-channel promotions to drive buyer demands Geo Fencing Merchandizing Real Money offer Shipment Tracking & Notification Inventory aware Merchandizing
  15. 15. 15 Instant Mobile Buying: First and follow-on sales
  16. 16. 16
  17. 17. 17 Leverage Data platform to deliver personalized experience • Personal profiles • Precision Search and Curation • Consistent and continuous experience as user switch devices
  18. 18. 18 Personalized experience: My Garage
  19. 19. 19 Personalized experience: The FEED
  20. 20. 20 How to make great apps? Be the customer 1. Convenient Landing Page with all key features 2. Great search and features (redlaser) 3. Direct access to best deals and promotions 4. Local experience 8. Personal (My eBay & Feed) 5. Intuitive browsing 7. Easy check-out with PayPal 6. Simple Sign-in & Sign-Up 2 1 3 4 5 6 7 8
  21. 21. 21 enabling consumers to shop anytime, anywhere

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