eBay Commerce Revolution 2013

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eBay Commerce Revolution 2013

  1. 1. COMMERCE REVOLUTION MARTIN BARTHEL SENIOR DIRECTOR BUYER EXPERIENCE & VERTICALS EBAY GLOBAL E-COMMERCE SUMMIT | JUNE 4, 2013
  2. 2. $175 BILLION TRADE VOLUME
  3. 3. 116 active users MILLION BILLION trade volume in 2012 $75 70of items sold are new %100 international business outside the US 55% 68of trade volume through fixed- priced sales % 100 EBAY BY THE NUMBERS
  4. 4. A NEW RETAIL IS EMERGING
  5. 5. NEW TECHNOLOGIES ARE CHANGING RETAIL SPEED SHOPPING EXPERIENCEACCESS
  6. 6. ONLINE AND OFFLINE ARE BLURRING OFFLINE ONLINE MOBILE
  7. 7. THE OPPORTUNITY AHEAD IS HUGE
  8. 8. MULTICHANNEL BECOMES MORE AND MORE IMPORTANT STATIONARY RETAIL MULTI- CHANNEL E-COMMERCE
  9. 9. MOBILE COMMERCE IS NOT A NICHE ANYMORE EBAY MOBILE TRADE VOLUME IN BILLION USD 0.6 2.0 5.0 13.0 20.0 (FORECAST)
  10. 10. EBAY MOBILE BY THE NUMBERS TRADE CHANNEL FASTEST GROWING MILLION 160app downloads globally $13BILLION mobile trade volume in 2012 4,3 new eBay buyers via mobile in 2012 MILLION 3,3 new listings currently added via eBay Mobile per week MILLION
  11. 11. TRENDS IN THE NEW RETAIL ENVIRONMENT
  12. 12. OFFLINE GOES ONLINE AND ONLINE GOES OFFLINE OFFLINE ONLINE
  13. 13. MEDIA SATURN ON EBAY
  14. 14. EBAY CHRISTMAS BOUTIQUE EBAY KAUFRAUM PAYPAL INNOVATIONS FUTURE SCENARIOS
  15. 15. SHARE OF ONLINE ORDERS THAT ARE PICKED UP IN STORE IN THE UK 100 % Next Marks and Spencer Dixons Argos Halfords 50 % Source: Stanley Research, eCommerce Disruption: A Global Theme – Transforming Traditional Retail (January 2013) CLICK & COLLECT PUSHES SALES
  16. 16. Source: Stanley Research, eCommerce Disruption: A Global Theme – Transforming Traditional Retail (January 2013) UPSELLING IS REALITY • 50 % OF ONLINE ORDERS ARE PICKED UP IN A STORE • CLICK AND COLLECT LEADS ON AN AVERAGE TO ADDITIONAL SALES OF 60 USD
  17. 17. EBAY IN-STORE PICKUP
  18. 18. 95%LOW SHIPPING COSTS WHAT CONSUMERS EXPECT FROM ONLINE RETAILERS 96% 89% EASY RETURN OPTIONS FAST DELIVERY Source: eBay study “Future of commerce” EXPECTATIONS OF ONLINE SHOPPERS ARE RISING
  19. 19. FAST DELIVERY PUSHES ONLINE PURCHASES Source: eBay study “Future of commerce” OFFLINE ONLINE IF SAME DAY DELIVERY WAS POSSIBLE WOULD YOU ORDER MORE OFTEN VIA MOBILE OR ONLINE? 59% YES16% NO 25% MAYBE
  20. 20. EBAY SAME DAY DELIVERY SERVICE IMMEDIACY CONVENIENCE/
  21. 21. DESIRE FOR PERSONALIZATION
  22. 22. EBAY FEED
  23. 23. OFFLINE ONLINE Source: eBay study “Future of commerce” PAYMENT REVOLUTION COULD YOU IMAGINE THAT CASH WILL NOT MATTER ANYMORE IN 10 YEARS? MAYBE YES NO
  24. 24. THE MOBILE PURSE IS COMING Source: eBay study “Future of commerce” COULD YOU IMAGINE THAT YOUR MOBILE PHONE REPLACES YOUR PURSE IN 10 YEARS? 29% YES42% NO 29% MAYBE
  25. 25. PAYPAL PAYMENT INNOVATIONS
  26. 26. SUCCESS FACTORS IN THE NEW COMMERCE ENVIRONMENT MULTICHANNEL – SMART INTEGRATION OF CHANNELS MOBILE BECOMES A MUST TOTAL CUSTOMER FOCUS CUSTOMERS ARE SEARCHING FOR RELEVANT OFFERS NEW PAYMENT OPTIONS ARE PUSHING SALES
  27. 27. COMMERCE REVOLUTION MARTIN BARTHEL SENIOR DIRECTOR BUYER EXPERIENCE & VERTICALS EBAY GLOBAL E-COMMERCE SUMMIT | JUNE 4, 2013

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