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eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
eBay Analytics as a Service 2009
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eBay Analytics as a Service 2009

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  • 1. Analytics as a Service OLIVER RATZESBERGER Sr. Director Architecture & Operations Cloud Computing, Analytics as a Service eBay inc. June 2009
  • 2. eBay Inc. confidential2 eBay Inc Overview As of December 31, 2007 • Founded in September of 1995, eBay is a global online marketplace where practically anyone can trade practically anything. • eBay has a global presence in 39 markets, including the U.S. • eBay has approximately 276 million registered users worldwide. • Marketplaces net revenues totaled a record $1.5 billion in Q4-07, representing a year-over-year growth rate of 21 percent. With 46 percent from US operations and 54 percent from our International business. • In Q4-07, gross merchandise volume (GMV), the total value of all successfully closed items on eBay's trading platforms, was $16.2 billion. (Total GMV for the full year 2007 was more than $59 billion.) • eBay users worldwide trade more than $2,039 worth of goods on the site every second.
  • 3. eBay Inc. confidential3 eBay Inc Overview (cont) • There were 637 million new listings added to eBay worldwide in Q4-07. At any given time, there are approximately 113 million listings worldwide, and approximately 6.7 million listings are added per day. eBay users trade in more than 50,000 categories. • At the end of Q4-07, eBay hosted approximately 532,000 stores worldwide, with approximately 46 percent of stores hosted on eBay's international sites. • eBay members worldwide have left more than 6 billion feedback comments for one another regarding their eBay transactions. • The most expensive item sold on eBay to date is a private business jet for $4.9 million.
  • 4. eBay Inc. confidential4 Velocity of trading On an average day on eBay… A Diamond Ring is sold every two minutes
  • 5. eBay Inc. confidential5 Velocity of trading On an average day on eBay… More than 3 Watches are sold every minute
  • 6. eBay Inc. confidential6 Velocity of trading On an average day on eBay… 5 Women’s handbags are sold every minute
  • 7. eBay Inc. confidential7 Velocity of trading On an average day on eBay… Over 3600 MP3 players are sold
  • 8. eBay Inc. confidential8 Velocity of trading On an average day on eBay… A makeup product sold every 2 minutes
  • 9. eBay Inc. confidential9 Velocity of trading On an average day on eBay… 4,827 fragrance products sold per day
  • 10. eBay Inc. confidential10 Velocity of trading On an average day on eBay… A hair product sold every second
  • 11. eBay Inc. confidential11 Velocity of trading On an average day on eBay… Over 300 stamps are sold every hour
  • 12. eBay Inc. confidential12 Velocity of trading On an average day on eBay… An automobile is sold every minute
  • 13. eBay Inc. confidential13 eBay Analytics Technology Highlights >50 TB/day of new, incremental data >50 PB/day >150^10 new records/day >50k chains of logic >100k data elements Processed Millions of queries/day >5000business users & analysts 24x7x365 99.9+% Availability turning over a TB every 5 seconds Active/Active Near-Real-time Always online
  • 14. eBay Inc. confidential14 eBay Analytics Core Relational Data XML, name/value, raw Teradata Teradata 2.2PB 6.6PB Primary Secondary Phoenix, AZ Sacramento, CA Linux Linux Solaris 2.2PB2.5PB MPP MPP MPP/HPC/GridMPP/HPC/Grid Sun Fire 4xxx Relational Data Local Interconnect MicroStrategy Wide Area Interconnect 1000 miles Solaris Unica SOA/DAL Ab Initio Informatica UC4 SOA Data Access Data Integration Crystal SAS SQL Sun Fire 4xxx Local Interconnect Golden Gate BES MAX MAX
  • 15. eBay Inc. confidential15 Analytics DNA Embedded in our daily life Bottoms-up & Tops-down Think and Live Analytics Always But know when do avoid Analysis Paralysis!
  • 16. eBay Inc. confidential16 Types of Analytics at eBay Basically measure anything possible - A few examples:
  • 17. eBay Inc. confidential17 Key Performance Indicators Align individual and departmental performance objectives with corporate goals
  • 18. eBay Inc. confidential18 KPI Example: Technology Operations Parallel Efficiency – (simplified) The effectiveness of distributing large amounts of workload over pools and grids of servers. 100% is GOOD Less than 70%is BAD 10,000 Server running at an average PE of 50% Established through Analytics of Operations Data – Minute by minute utilization metrics of entire infrastructure Raising PE from 50% to 80%equals Millions in OpEx savings
  • 19. eBay Inc. confidential19 KPI Example: Technology Operations (cont) • Individual process rollup • Grid level Parallel Efficiency at 99.9%
  • 20. eBay Inc. confidential2020 Design for the Unknown >85% of eBay analytical workload is NEW & Unknown Exploration is the core of an analytical company The metrics you know are ‘cheap’ The metrics you don’t know are expensive but also high in potential ROI Design can’t be static or dependent on specific questions or dimensions
  • 21. eBay Inc. confidential2121 Proliferation of Analytics Decentralized Analytics Shortened Time to Market Requirements Adhoc Exploration Departmental Data Prototyping - Can’t wait for EDW ”We Need Data Marts!”
  • 22. eBay Inc. confidential2222 Proliferation of Analytics Hub and Spoke Architecture ‘The Solve’
  • 23. eBay Inc. confidential23 Data Mart Dilemma Total Cost of Ownership (TCO) Fully loaded cost staggering $500k++ Biggest drivers are Maintaining separate databases weekly/daily/hourly data transfers Data inconsistencies Data redundancy Increased complexity Loss of lineage over time A Data Mart cannot be ‘cheap’ enough to justify its existence
  • 24. eBay Inc. confidential24 Agile Analytics needs Analytics as a Service Massive scale Analytical Utility Computing Bring your data - Perform your Analytics From Simple Web based data upload ...to fully private Utility access Combine custom data and code with ALL existing data
  • 25. eBay Inc. confidential25 Analytics as a Service
  • 26. eBay Inc. confidential26 Analytics as a Service From simple web based table upload
  • 27. eBay Inc. confidential2727 Analytics as a Service ...to fully private utility access We call them PET (Prototyping Environment = Sandbox) More than 75 active right now In most cases they are small (<500GB) since all the main data is already in the EDW They are free to the business units
  • 28. eBay Inc. confidential28 Analytics as a Service - Benefits Improved Time To Market - Days/Weeks vs Months Enable the business to do agile prototyping Enable the users to “Fail Fast” - Make it easy to try out new ideas Eliminate stray Data Marts
  • 29. eBay Inc. confidential29 Resource Budgeting for Business Units Aid in Enterprise Capacity Planning Enable Agile Analytics as a Service 29 Resource Allocation Model (RAM) Activity Based Costing Model
  • 30. eBay Inc. confidential3030 Questions
  • 31. eBay Inc. confidential31 Find out more.... On our recently launched technology blog:

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