© comScore, Inc. Proprietary.
Indian eCommerce :
Landscape & Trends
Kedar Gavane | Director, comScore Inc.
kgavane@comscor...
139
130
122
114
90
© comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012
Online Users achieve a critical mass in...
44 Mn
49 Mn
63 Mn
177 Mn
245 Mn
© comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012
Online Retail penetration:...
75%
0 7.5 15 22.5 30
22
23.7
9.7
3.6
1.8
© comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012
Online Demographi...
© comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012
Online consumption among Retail visitors
5
• Social Networ...
© comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012
Top Retail Sites : Comparison
6
• Most of the top 10 playe...
Upcoming
Fastest Growing
© comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012
Top Retail Sub-categories
7
• App...
© comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012
Transactions : Payment Types
8
• Cash/COD continues to dom...
© comScore, Inc. Proprietary. Study commissioned by UPS
Online Shopping Experience Customer Study
9
• Most of the top 10 p...
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary.
The comScore Story
Analytics for a Digital World™
© comScore, Inc. Proprietary. 11
comScore is a leading internet technology company that
provides Analytics for a Digital W...
© comScore, Inc. Proprietary. 12
Analytics for a Digital World™
comScore
Media
Metrix®
(comScore MMX in Europe)
comScore
A...
© comScore, Inc. Proprietary.
Thank you.
Kedar Gavane | Director, comScore Inc.
kgavane@comscore.com
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comScore India eCommerce 2013

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comScore India eCommerce 2013

  1. 1. © comScore, Inc. Proprietary. Indian eCommerce : Landscape & Trends Kedar Gavane | Director, comScore Inc. kgavane@comscore.com
  2. 2. 139 130 122 114 90 © comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012 Online Users achieve a critical mass in India Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 7066 6156 47 2 • Total internet user base grew to 139 million in Dec 2012, a 50% growth from last year • Engagement metrics grew proportionally with additional user growth. • More devices, touch-points increasing content consumption Dec 11 Dec 12 5236 Time Spent (in billion mins) Dec 11 Dec 12 7556 Pages Viewed (in billions) Home + Work Total Unique Users
  3. 3. 44 Mn 49 Mn 63 Mn 177 Mn 245 Mn © comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012 Online Retail penetration: Comparison 3 • India is 5th largest e-commerce market in terms of visitors to Retail categories • 62% retail category penetration, compared to a global average of 74% • Fastest growing category, adding over 15 million users in last 12 months. China USA Japan Germany India 71% 94% 86% 93% 62% % Online Reach Online Retail Visitors in Millions
  4. 4. 75% 0 7.5 15 22.5 30 22 23.7 9.7 3.6 1.8 © comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012 Online Demographic Profile : Growth Catalyst 4 • 75% of Indian online users are below the age of 35 yrs. • 60/40 Male Female ratio is consistent across retail category • Visitor loyalty has increased, averaging 6 visits per month • 35-44 yr segment shows highest usage, younger segments add the bulk of users 7.515 13.7 15.3 6.5 2.4 1.3 15-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55+ 30
  5. 5. © comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012 Online consumption among Retail visitors 5 • Social Networking and search act as entry points to retail sites, showing higher overlap • Portals and Entertainment sites are also popular among retail users • More than 70% consume Business/Finance, News and web-mail. • Online retail reach is 1.5 times more than online travel 77% web Mail 34% Photos 95% Search/Navigation 95% Social Networking 85% Portals 88% Entertainment 79% News 70% Business/Finance 50% Jobs55% Travel
  6. 6. © comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012 Top Retail Sites : Comparison 6 • Most of the top 10 players include horizontals and multi-category retailers • Jabong is the most visited retail site followed by Flipkart and Amazon • A reach of 26 Mn among the top 5 retailers, showing deeper penetration among others • Aggressive marketing, promotions and category expansion has led to this growth Jabong, 11.6 Mn Myntra, 9.3 Mn Indiatimes Shopping, 6.4 Mn Amazon, 10.7 Mn Flipkart, 10.7 Mn Duplication of Unique Visitors
  7. 7. Upcoming Fastest Growing © comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012 Top Retail Sub-categories 7 • Apparel is the fastest growing sub category among all online categories, 208% growth • Electronics and comparison shopping have reached sizable audience • Home Furnishing, Healthcare and Retail- Movies have shown over 100% growth Computer Software Apparel Electronics Comparison Shopping 101112 13 6 8 4 8 UVs in Mn (Dec 11) UVs in Mn (Dec 12) Retail - Movies Flowers/Gifts/Greeting Healthcare Home Furnishing 2 4 5 9 1 1 4 3
  8. 8. © comScore, Inc. Proprietary. Data period : Dec 2011 - Dec 2012 Transactions : Payment Types 8 • Cash/COD continues to dominate, but early signs of reduction in COD revenues • Avg retail transaction size has fallen from $40 to $36 in 3 months • Retail transactions grew over 2X in 9 months in 2012 and are expected to contribute over 20% this quarter Direct Debit 4% Visa 18% MasterCard 11% Cash on Delivery 58% All Others 8% Q1 (Jan-Mar) Q2 (Apr-Jun) Q3(Jul-Sep) 15.6 12.3 7.6 Retail as % of total Transactions Payment Types by Volume
  9. 9. © comScore, Inc. Proprietary. Study commissioned by UPS Online Shopping Experience Customer Study 9 • Most of the top 10 players include horizontals and multi-category retailers • A similar trend is seen among the sites below top 20 and all categories have almost doubled in usage in the last 12 months •
  10. 10. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. The comScore Story Analytics for a Digital World™
  11. 11. © comScore, Inc. Proprietary. 11 comScore is a leading internet technology company that provides Analytics for a Digital World™ NASDAQ SCOR Clients 2,100+ Worldwide Employees 1,000+ Headquarters Reston, Virginia, USA Global Coverage Measurement from 172 Countries; 44 Markets Reported Local Presence 32 Locations in 23 Countries Big Data Over 1.5 Trillion Digital Interactions Captured Monthly V0113
  12. 12. © comScore, Inc. Proprietary. 12 Analytics for a Digital World™ comScore Media Metrix® (comScore MMX in Europe) comScore AdEffx™ comScore Digital Analytix® comScore Subscriber Analytix™ Digital Business Analytics Advertising Analytics Audience Analytics Mobile Operator Analytics V0113
  13. 13. © comScore, Inc. Proprietary. Thank you. Kedar Gavane | Director, comScore Inc. kgavane@comscore.com

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