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ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
ChannelAdvisor Catalyst 2012
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ChannelAdvisor Catalyst 2012

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  • 1. #EUCatalyst Catalyst 2012 Keynote Scot Wingo, CEO, ChannelAdvisorPRESENTED BY:
  • 2. Where are we in the e-commerce adoption cycle ???
  • 3. European Online Sales Pundits predict 10% growth
  • 4. E-Commerce Adoption Across Europe
  • 5. In the last year, something profound has happened…
  • 6. Source: ComScore e-commerce growth, ex-travel E-Commerce Acceleration: Y/Y Growth Rate 2000-2012 Pundits’ Predictions: 10% Sales are growing at 16%+
  • 7. Why?
  • 8. Amazon is raising the bar on the e-commerce experience and investing at incredible rates across: Fulfilment, Datacentre, Device, International 1. Amazon
  • 9. •  Poised for continued growth 2-3X E-Commerce •  Already announced ~3m sq-m of FC space •  173m active buyers •  2m active sellers Amazon Count Announced Capacity (sq-ft) Opening Country State City 1 2/14/2011 1,000,000 Q412 USA Delaware Middletown 2 10/25/2011 TBD Japan Tosu, Saga 3 10/26/2011 450,000 Q412 UK Hertfordshire 4 12/13/2011 1,100,000 Q312 Germany Pforzheim 5 12/19/2011 1,100,000 Q312 Germany Koblenz 6 12/22/2011 1,000,000 Q312 USA Virginia Dinwiddie 7 12/22/2011 1,000,000 Q312 USA Virginia Meadowville 8 12/22/2011 1,000,000 Q312 USA Tennessee Lebanon 9 12/22/2011 1,000,000 Q312 USA Tennessee Murfreesboro 10 1/17/2012 538,000 TBD China Nanning 11 1/23/2012 1,000,000 USA South Carolina Spartanburg 12 3/14/2012 1,000,000 Japan Tajima, Gifu 13 3/27/2012 1,000,000 Q312 USA Indiana Jeffersonville 14 5/3/2012 1,000,000 Q213 USA California Patterson 15 5/3/2012 950,000 Q312 USA California San Bernadino 16 India Mumbai 17 Australia
  • 10. Amazon heavily investing in EU: grew leased space in Europe by 71% compared to 67% in North America, according to the ChannelAdvisor research. They have 20+ in EU today, with three under construction and we have heard rumors they will start in Italy soon. Amazon EU Growth
  • 11. •  When does Prime go 1 day? Same day? •  Today Amazon has ~15 FCs in EMEA •  Amazon stores? Amazon Smartphone? More Kindles? Amazon Delivery? Amazon - £125Bn by 2017? Source:  ChannelAdvisor  proprietary  models  
  • 12. Explosion of third-party marketplaces (3PMs) in last 18 months Amazon Ripple Effect
  • 13. Amazon 3PM Growth: Growing 2X Amazon Retail Source:  Amazon  public  reports  
  • 14. Mobile is accelerating e-commerce adoption in several use cases: 1.  In-store scanning for online/local (Showrooming) 2.  Local inventory awareness – closing the loop 3.  Geo-targeting 4.  Mobile payments 5.  We are all ‘online’ more, so usage is going up 6.  Different behaviours between •  Tablets – Incremental activity – couch commerce •  Smartphones – Very transactional – price checking, store locating, etc. 2. Mobile/Local
  • 15. §  EU5 has 42% smartphone penetration; leads US, which has 39% §  UK is the highest penetrated EU market with 53% adoption §  In the UK there are 26 million smartphone users §  This figure is increasing 50% year-on-year §  24% of UK consumers have used a smartphone to access web sites while shopping §  50% of smartphone shoppers use a GPS/mapping app to find a retail location EU Mobile Trends Source:  Comscore  EU  Digital  Trends  Report  –  March  2012  
  • 16. Mobile – By 2015, 3-4X PC Users
  • 17. E-Commerce Reach - Smartphones Top 10 Retail/E-Commerce Activities Performed on Smartphones by Percent Reach Source: comScore MobiLens, UK, August 2011 Found store location Took picture of a product in a retail store Texted or called friends/family about product while in retail store Compared product prices Researched product features Found coupons or deals Checked product availability Used deal-a-day services Scanned a product barcode in retail store Sent picture of product to family/friends from retail store 20.2% 15.3% 14.2% 12.7% 12.6% 11.7% 10.3% 10.1% 9.9% 8.7%
  • 18. 900m Facebook users can’t be wrong… 3. Social
  • 19. Facebook Retailer Fan Trends
  • 20. ChannelAdvisor FBCI for UK
  • 21. Groupon proved you can build a large business on the platform of social… Social - Groupon
  • 22. Example of explosive Social Growth…
  • 23. •  Fastest site to 10m unique users/m in history •  Now the number 3 social network •  This wasn’t on anyone’s radar 6 months ago Social - Pinterest
  • 24. £120bn 26% of Total Growth Rate 15% £174bn 37% of Total Growth Rate 10% £103bn 18% of Total Growth Rate 20% £54bn 12% of Total Growth Rate 30% £11bn 7% of Total Growth Rate 20% 4. Global/Cross Border Trade
  • 25. £237bn 24.5% Overall Growth Rate 15% £249bn 26.7% Overall Growth Rate 10% £286bn 30.6% Overall Growth Rate 20% £137bn 14.7% Overall Growth Rate 30% £23bn 2.5% Overall Growth Rate 20% By 2017…
  • 26. What is the result of these four innovation waves?
  • 27. E-Commerce Acceleration 2012-2017 Source: ComScore e-commerce growth, ex-travel Pundits’ Predictions: 10%
  • 28. Conclusion: We are still in the early days. Four Innovation Waves will drive new phase of hyper-growth.
  • 29. The critical question facing retailers: How do I keep up with all of this change?
  • 30. E-Commerce channels over the last decade GMV in £b E-Commerce 2001-2011
  • 31. Four Waves Drive Channel Explosion and ….
  • 32. Increased Complexity
  • 33. #EUCatalyst ChannelAdvisor 2012
  • 34. ChannelAdvisor Company Overview *  
  • 35. ChannelAdvisor – Global Footprint ChannelAdvisor  Offices   ChannelAdvisor  Retailers   ChannelAdvisor  Buyers  
  • 36. •  ChannelAdvisor has 3 offices across Europe, with over 70 employees in this region •  Aggressively rolling out localised versions of our products (Germany, Spanish, Italian) –  Proud to announce our Comparison Shopping solution is available localised in Germany from today •  Increased investment across multiple geographies in areas such as account management, launch and professional services •  Our global reach, yet local knowledge is helping us expand our customers to new regions and channels ChannelAdvisor Europe Update
  • 37. #EUCatalyst Today we are sharing Three new solutions
  • 38. The Problem: §  Data feed creation, maintenance and management is not a retailer’s top priority §  But…they can drive many of your new opportunities “Every e-commerce vendor needs a product data feed and I don’t have the IT resources to move fast enough. I am drowning in data feeds!” -VP Marketing, Top Retailer 1. Flex Feeds
  • 39. Benefits: §  Easily create, maintain, manage and monitor data feeds §  Centralised data feed status, alerts and scheduling §  Powerful business rules are like having your own dedicated engineering team §  Puts control of product data in the hands of merchants and marketing vs. IT §  Built on ChannelAdvisor’s proven, robust infrastructure The Solution: Flex Feeds
  • 40. E-Commerce Ecosystem
  • 41. Problem: •  Retailer’s don’t have an easy way to put products and special offers in front of their growing Facebook audiences. •  What doesn’t work: –  Jamming your store into a tab and crossing your fingers –  Static, boring content •  What does work: Compelling, curated, product-driven content that engages fans. –  New products –  Seasonal promotions –  Fan exclusive products / events –  Daily deals 2. Facebook Campaigns
  • 42. Solution: ChannelAdvisor Facebook Campaigns Benefits §  Already connected to your inventory in ChannelAdvisor – no new integration or work required – simply connect to your Facebook account and start campaigning §  Customisable – Campaign branding can match your website or seasonal events §  Tracking – measure sales results and social actions (likes, shares, etc.) §  Multiple configurations – allows you to swap products and designs for new promotions quickly. §  Create a new Facebook promotion in literally minutes! Facebook Campaigns
  • 43. #EUCatalyst LIVE DEMO
  • 44. Explosion of third-party marketplaces (3PMs) in last 18 months Third-Party Marketplace Expansion
  • 45. Problem: §  The opportunity for incremental revenue from marketplaces is real and interesting….but…. §  IT time, hard cost and opportunity cost is very high §  Maintenance and people costs high to drive a new marketplace Third-Party Marketplace Expansion
  • 46. Solution: §  ChannelAdvisor has innovative new solution that allows us to rapidly add new marketplaces to our platform §  Included with our Marketplaces module §  Layers on top of your current GMV tier §  Self-service, launch services and managed options available §  Available now: §  Coming soon: Third-Party Marketplace Expansion
  • 47. §  Committed to continuing to innovate on existing channels: §  eBay: eBay 360, revise listings, DE fitment, SR12.1 support §  Amazon: Multi-Match, Repricer, Canada, speed-ups §  CSE: New feed guide §  Rich Media: complete new generation built on the ChannelAdvisor §  Already live and available in your ChannelAdvisor accounts – new offerings now available. Spring Release 2012
  • 48. Over 200 E-Commerce Channels Supported Worldwide – Today! The ChannelAdvisor Platform
  • 49. #EUCatalyst Thank  You   Thank You

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