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ChannelAdvisor Catalyst 2012

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  • 1. #EUCatalyst Catalyst 2012 Keynote Scot Wingo, CEO, ChannelAdvisorPRESENTED BY:
  • 2. Where are we in the e-commerce adoption cycle ???
  • 3. European Online Sales Pundits predict 10% growth
  • 4. E-Commerce Adoption Across Europe
  • 5. In the last year, something profound has happened…
  • 6. Source: ComScore e-commerce growth, ex-travel E-Commerce Acceleration: Y/Y Growth Rate 2000-2012 Pundits’ Predictions: 10% Sales are growing at 16%+
  • 7. Why?
  • 8. Amazon is raising the bar on the e-commerce experience and investing at incredible rates across: Fulfilment, Datacentre, Device, International 1. Amazon
  • 9. •  Poised for continued growth 2-3X E-Commerce •  Already announced ~3m sq-m of FC space •  173m active buyers •  2m active sellers Amazon Count Announced Capacity (sq-ft) Opening Country State City 1 2/14/2011 1,000,000 Q412 USA Delaware Middletown 2 10/25/2011 TBD Japan Tosu, Saga 3 10/26/2011 450,000 Q412 UK Hertfordshire 4 12/13/2011 1,100,000 Q312 Germany Pforzheim 5 12/19/2011 1,100,000 Q312 Germany Koblenz 6 12/22/2011 1,000,000 Q312 USA Virginia Dinwiddie 7 12/22/2011 1,000,000 Q312 USA Virginia Meadowville 8 12/22/2011 1,000,000 Q312 USA Tennessee Lebanon 9 12/22/2011 1,000,000 Q312 USA Tennessee Murfreesboro 10 1/17/2012 538,000 TBD China Nanning 11 1/23/2012 1,000,000 USA South Carolina Spartanburg 12 3/14/2012 1,000,000 Japan Tajima, Gifu 13 3/27/2012 1,000,000 Q312 USA Indiana Jeffersonville 14 5/3/2012 1,000,000 Q213 USA California Patterson 15 5/3/2012 950,000 Q312 USA California San Bernadino 16 India Mumbai 17 Australia
  • 10. Amazon heavily investing in EU: grew leased space in Europe by 71% compared to 67% in North America, according to the ChannelAdvisor research. They have 20+ in EU today, with three under construction and we have heard rumors they will start in Italy soon. Amazon EU Growth
  • 11. •  When does Prime go 1 day? Same day? •  Today Amazon has ~15 FCs in EMEA •  Amazon stores? Amazon Smartphone? More Kindles? Amazon Delivery? Amazon - £125Bn by 2017? Source:  ChannelAdvisor  proprietary  models  
  • 12. Explosion of third-party marketplaces (3PMs) in last 18 months Amazon Ripple Effect
  • 13. Amazon 3PM Growth: Growing 2X Amazon Retail Source:  Amazon  public  reports  
  • 14. Mobile is accelerating e-commerce adoption in several use cases: 1.  In-store scanning for online/local (Showrooming) 2.  Local inventory awareness – closing the loop 3.  Geo-targeting 4.  Mobile payments 5.  We are all ‘online’ more, so usage is going up 6.  Different behaviours between •  Tablets – Incremental activity – couch commerce •  Smartphones – Very transactional – price checking, store locating, etc. 2. Mobile/Local
  • 15. §  EU5 has 42% smartphone penetration; leads US, which has 39% §  UK is the highest penetrated EU market with 53% adoption §  In the UK there are 26 million smartphone users §  This figure is increasing 50% year-on-year §  24% of UK consumers have used a smartphone to access web sites while shopping §  50% of smartphone shoppers use a GPS/mapping app to find a retail location EU Mobile Trends Source:  Comscore  EU  Digital  Trends  Report  –  March  2012  
  • 16. Mobile – By 2015, 3-4X PC Users
  • 17. E-Commerce Reach - Smartphones Top 10 Retail/E-Commerce Activities Performed on Smartphones by Percent Reach Source: comScore MobiLens, UK, August 2011 Found store location Took picture of a product in a retail store Texted or called friends/family about product while in retail store Compared product prices Researched product features Found coupons or deals Checked product availability Used deal-a-day services Scanned a product barcode in retail store Sent picture of product to family/friends from retail store 20.2% 15.3% 14.2% 12.7% 12.6% 11.7% 10.3% 10.1% 9.9% 8.7%
  • 18. 900m Facebook users can’t be wrong… 3. Social
  • 19. Facebook Retailer Fan Trends
  • 20. ChannelAdvisor FBCI for UK
  • 21. Groupon proved you can build a large business on the platform of social… Social - Groupon
  • 22. Example of explosive Social Growth…
  • 23. •  Fastest site to 10m unique users/m in history •  Now the number 3 social network •  This wasn’t on anyone’s radar 6 months ago Social - Pinterest
  • 24. £120bn 26% of Total Growth Rate 15% £174bn 37% of Total Growth Rate 10% £103bn 18% of Total Growth Rate 20% £54bn 12% of Total Growth Rate 30% £11bn 7% of Total Growth Rate 20% 4. Global/Cross Border Trade
  • 25. £237bn 24.5% Overall Growth Rate 15% £249bn 26.7% Overall Growth Rate 10% £286bn 30.6% Overall Growth Rate 20% £137bn 14.7% Overall Growth Rate 30% £23bn 2.5% Overall Growth Rate 20% By 2017…
  • 26. What is the result of these four innovation waves?
  • 27. E-Commerce Acceleration 2012-2017 Source: ComScore e-commerce growth, ex-travel Pundits’ Predictions: 10%
  • 28. Conclusion: We are still in the early days. Four Innovation Waves will drive new phase of hyper-growth.
  • 29. The critical question facing retailers: How do I keep up with all of this change?
  • 30. E-Commerce channels over the last decade GMV in £b E-Commerce 2001-2011
  • 31. Four Waves Drive Channel Explosion and ….
  • 32. Increased Complexity
  • 33. #EUCatalyst ChannelAdvisor 2012
  • 34. ChannelAdvisor Company Overview *  
  • 35. ChannelAdvisor – Global Footprint ChannelAdvisor  Offices   ChannelAdvisor  Retailers   ChannelAdvisor  Buyers  
  • 36. •  ChannelAdvisor has 3 offices across Europe, with over 70 employees in this region •  Aggressively rolling out localised versions of our products (Germany, Spanish, Italian) –  Proud to announce our Comparison Shopping solution is available localised in Germany from today •  Increased investment across multiple geographies in areas such as account management, launch and professional services •  Our global reach, yet local knowledge is helping us expand our customers to new regions and channels ChannelAdvisor Europe Update
  • 37. #EUCatalyst Today we are sharing Three new solutions
  • 38. The Problem: §  Data feed creation, maintenance and management is not a retailer’s top priority §  But…they can drive many of your new opportunities “Every e-commerce vendor needs a product data feed and I don’t have the IT resources to move fast enough. I am drowning in data feeds!” -VP Marketing, Top Retailer 1. Flex Feeds
  • 39. Benefits: §  Easily create, maintain, manage and monitor data feeds §  Centralised data feed status, alerts and scheduling §  Powerful business rules are like having your own dedicated engineering team §  Puts control of product data in the hands of merchants and marketing vs. IT §  Built on ChannelAdvisor’s proven, robust infrastructure The Solution: Flex Feeds
  • 40. E-Commerce Ecosystem
  • 41. Problem: •  Retailer’s don’t have an easy way to put products and special offers in front of their growing Facebook audiences. •  What doesn’t work: –  Jamming your store into a tab and crossing your fingers –  Static, boring content •  What does work: Compelling, curated, product-driven content that engages fans. –  New products –  Seasonal promotions –  Fan exclusive products / events –  Daily deals 2. Facebook Campaigns
  • 42. Solution: ChannelAdvisor Facebook Campaigns Benefits §  Already connected to your inventory in ChannelAdvisor – no new integration or work required – simply connect to your Facebook account and start campaigning §  Customisable – Campaign branding can match your website or seasonal events §  Tracking – measure sales results and social actions (likes, shares, etc.) §  Multiple configurations – allows you to swap products and designs for new promotions quickly. §  Create a new Facebook promotion in literally minutes! Facebook Campaigns
  • 43. #EUCatalyst LIVE DEMO
  • 44. Explosion of third-party marketplaces (3PMs) in last 18 months Third-Party Marketplace Expansion
  • 45. Problem: §  The opportunity for incremental revenue from marketplaces is real and interesting….but…. §  IT time, hard cost and opportunity cost is very high §  Maintenance and people costs high to drive a new marketplace Third-Party Marketplace Expansion
  • 46. Solution: §  ChannelAdvisor has innovative new solution that allows us to rapidly add new marketplaces to our platform §  Included with our Marketplaces module §  Layers on top of your current GMV tier §  Self-service, launch services and managed options available §  Available now: §  Coming soon: Third-Party Marketplace Expansion
  • 47. §  Committed to continuing to innovate on existing channels: §  eBay: eBay 360, revise listings, DE fitment, SR12.1 support §  Amazon: Multi-Match, Repricer, Canada, speed-ups §  CSE: New feed guide §  Rich Media: complete new generation built on the ChannelAdvisor §  Already live and available in your ChannelAdvisor accounts – new offerings now available. Spring Release 2012
  • 48. Over 200 E-Commerce Channels Supported Worldwide – Today! The ChannelAdvisor Platform
  • 49. #EUCatalyst Thank  You   Thank You

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