Amazon Scratch Your Own Itch 2013

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Amazon Scratch Your Own Itch 2013

  1. 1. Scratch Your Own Itch Then scratch theirs. Colin Bodell, VP Website Application Platform and BuilderTools, Amazon
  2. 2. Jeff BezOS “I am emphasizing the self-service nature of these platforms because it’s important for a reason I think is somewhat non-obvious: even well- meaning gatekeepers slow innovation”
  3. 3. What’s our Approach?
  4. 4. Four Things 1. Scratch Our Itch First
  5. 5. Four Things 1. Scratch Our Itch First 2. Make It Easy For Our Own People
  6. 6. Four Things 1. Scratch Our Itch First 2. Make It Easy For Our Own People 3. Find others with the same Itch
  7. 7. Four Things 1. Scratch Our Itch First 2. Make It Easy For Our Own People 3. Find others with the same Itch 4. Scratch Theirs
  8. 8. Consumers Retail Customers in nine countries: US, UK, Germany, Japan, China, France, Canada, Italy, Spain
  9. 9. Consumers 10s of Millions of Users Retail Customers in nine countries: US, UK, Germany, Japan, China, France, Canada, Italy, Spain
  10. 10. Sellers Sell On the Amazon website, leverage Amazon’s fulfillment network.
  11. 11. Sellers 10s of Millions of shipped Items Sell On the Amazon website, leverage Amazon’s fulfillment Network.
  12. 12. Developers On–Demand Infrastructure for hosting web–scale solutions.
  13. 13. Typical Weekly Traffic to Amazon.Com Sunday Monday Tuesday Friday SaturdayWednesday Thursday
  14. 14. Sunday Monday Tuesday Friday SaturdayWednesday Thursday Peak Capacity Held
  15. 15. Sunday Monday Tuesday Friday SaturdayWednesday Thursday 39% Peak Capacity Held 61%
  16. 16. November Traffic to Amazon.Com Black Friday Cyber Monday
  17. 17. Peak Capacity Held Black Friday Cyber Monday
  18. 18. Black Friday Cyber Monday Peak Capacity Held 76% 24%
  19. 19. Developers 100s of 1000s of Businesses On–Demand Infrastructure for hosting web–scale solutions.
  20. 20. Sunday Monday Tuesday Friday SaturdayWednesday Thursday Peak Capacity Reacts to Demand Rapid Provisioning to React to Demand Spikes
  21. 21. Christopher Tholen, CTO of BandPage “To us, the value of AmazonWeb Services is undeniable – in twenty seconds, we can double our server capacity.”
  22. 22. CONTENT CREATORS Self publishing and direct publishing open up the content platform.
  23. 23. CONTENT CREATORS 1000 Authors x 1000 Copies A Month Self publishing and direct publishing open up the content platform.
  24. 24. Blake Crouch, Author. “I had no idea that March of 2010, the first month I decided to publish on KDP, would be a defining moment in my life.”
  25. 25. Example: Simple Email Service
  26. 26. SIMPLE EMAIL Service 1. Multiple Amazon teams sending email
  27. 27. SIMPLE EMAIL Service 1. Multiple Amazon teams sending email 2. Using simple APIs to send email
  28. 28. SIMPLE EMAIL Service 1. Multiple Amazon teams sending email 2. Using simple APIs to send email 3. Multiple EC2 customers installing SMTP servers
  29. 29. SIMPLE EMAIL Service 1. Multiple Amazon teams sending email 2. Using simple APIs to send email 3. Multiple EC2 customers installing SMTP servers 4. Disruptive pricing, simple service
  30. 30. Jeff Bezos “The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams.”
  31. 31. Scratch Your Own Itch Then scratch theirs.

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