Beyond The Blog: Digital Strategies & Social Media Structures exclusively for High Fashion Brands
As bloggers coup front row seats becoming the go toopinion for a-fashion-ados the world over, thesuccess stories, ie. Elin Kling for H&M & Tavi “StyleRookie’s” with Rodarte, are irrefutable, leaving roomfor no more of the same but a transcendence ofonline opportunities into a long running proﬁtablestructure for business. It is time to not only moveone step beyond the blog, but leap into the land ofdigital evolution.
By strategizing digitally and creating a tangible socialmedia universe, up coming as well as establishedbrands are afforded the perfect opportunity toengage, reach, and sell to their consumers. Not justtwitter, but content creation, and proﬁtableengagement are at your ﬁnger tips. It’s time, let’snavigate the moat around the runway, there are moreseats to ﬁll…
Beyond The BlogDigital Strategies Social Media Structures exclusively for High Fashion Brands Presented By Rachel Mordecai
Course Breakdown Introduction: Success of The Blog In Fashion: Why, Who, How What Are Digital Platforms? What Is Social Media? Don’t Let Social Media Just “Happen” To Your Brand. Digital Content Social Media Strategy Costs Who’s Doing It Well?
Part One: TransparencyHow To Create A Template For Universal Engagement. Power Of Truth Brand Identity In Digital Culture
Part Two: Exclusivity Tease Celebrate Influence v. Influencers Rank File: Level Your Audience Restriction v. Openness
Part Three: Transaction Analytics: Beyond Clicks, Likes, Followers. Defining Your Digital Space. Your Audience, Your Fans, Your Customers. Retail: Methods, Options, including Technology Support, and Getting Offline. Collective Prosperity: Content Partnerships- Branded, Integrated, Lifestyle