Your Business and the new Scottish Parliament

Your business and the new Scottish Parliament

ABOUT US
THE NEW SCOTTISH PARLIAMENT
THE PEOPLE
THE POLICY AGENDA
HOW CAN YOU BE HEARD?

Our Global Network
121 offices in 74 countries
3

Inverness
Aberdeen
Edinburgh
Glasgow
Cardiff
Cardiff
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Dublin
Manchester
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London
Weber Shandwick in UK / Scotland
UK
A one-stop shop for accessing UK-wide, pan European and global audiences
Full service UK network encompassing Financial, Technology, Healthcare, Corporate, Public Affairs and Consumer PR
Specialist teams in Digital, CSR, Broadcast, Internal Communications, Market Research, Lifestyle & Youth Marketing and Multi-Cultural Communications
Scotland
4 offices: Edinburgh, Glasgow, Inverness and Aberdeen
Specialist public affairs and design practices
55 staff
Multi-specialism consultants
Key sectors: Oil & Gas, Commercial Property, Corporate & Financial, Business to Business
“The well connected PR company”
Financial Times

5
The New Scottish Parliament
and some of the key people

Make up of Scottish Parliament
2011
Constituency
Results
73 constituencies
8 regions
129 MSPs

2011 Election Results

Where did the SNP’s vote come from?

Scotlandvotes image
2015 ...
Can Labour make a comeback in 2015?
www.scotlandvotes.com

Why is this important?
30+15+1+1+1 = 48

And some high profile losses

New faces in the Cabinet

Alex Salmond
First Minister
Nicola Sturgeon
Deputy First Minister, Cabinet Sec for Health, Wellbeing & Cities Strategies
Michael MathesonMinister for Public Health
Shona Robison Minister for Commonwealth Games & Sport
Michael RussellCabinet Secretary for Education & Lifelong Learning
Kenny MacAskillCabinet Secretary for Justice
Richard LochheadCabinet Secretary for Rural Affairs and Environment
John SwinneyCabinet Secretary for Finance, Employment and Sustainable Growth
Bruce Crawford Cabinet Secretary for Parliament and Government Strategy
Alex Neil Cabinet Secretary for Infrastructure and Capital Investment
Roseanna Cunningham Minister Community Safety & Legal Affairs
Alasdair AllanMinister for Learning & Skills
Angela ConstanceMinister for Children & Young People
Stewart StevensonMinister for Environment and Climate Change
Keith BrownMinister for Housing and Transport
Fergus EwingMinister for Energy, Enterprise and Tourism
Aileen CampbellMinister for Local Government and Planning
Brian AdamMinister for Parliamentary Business and Chief Whip
Fiona HyslopCabinet Culture & External Affairs

Parliamentary Liaison Officers (PLOs)
Joan McAlpine MSP
PLO to Alex Salmond
First Minister of Scotland
Mark McDonald MSP
PLO to John Swinney
Cabinet Secretary for Finance, Employment and Sustainable Growth
Humza Yousaf MSP
PLO to Alex Salmond
First Minister of Scotland
John Finnie MSP
PLO to Kenny MacAskill
Cabinet Secretary for Justice
Aileen Macleod MSP
PLO to Alex Neil
Cabinet Secretary for Infrastructure and Capital Investment
Jim Eadie MSP
PLO to Nicola Sturgeon Cabinet Secretary for Health, Wellbeing and Cities Strategy
Clare Adamson MSP
PLO to Fiona Hyslop
Cabinet Secretary for Europe and External Affairs
Marco Biagi MSP
PLO to Michael Russell
Cabinet Secretary for Education and Lifelong Learning
Derek Mackay MSP
PLO to Bruce Crawford
Cabinet Secretary for Parliamentary Business and Government Strategy
Paul Wheelhouse MSP
PLO to Richard Lochhead
Cabinet Secretary for Rural Affairs and the Environment

Special Advisers
Alex Bell
Senior Policy Adviser
FMQs, Constitution, Renewable Energy and Water
Kevin Pringle
Senior Special Adviser
Political Spokesperson
Stephen Noon
Noel Dolan
Health and Wellbeing
Geoff Aberdein
Special Adviser
First Minister Alex Salmond
John McFarlane
Special Adviser
Policy support on all issues
Stuart Nicolson
Special Adviser
Jennifer Erikson
Special Adviser
Stephen Gethins
Special Adviser
Stephen Gethins
Special Adviser
David Hutchison
Special Adviser
John MacInnes
Special Adviser

17
The Policy Agenda

The policy agenda

Programme for Government
Scotland Bill
Non-financial aspects:
Selection of BBC Trust and Crown Estate Commissioners
Scottish elections
Speed and drink-driving limits
Airguns
UK Supreme Court
And finally ... A Scottish Government
Financial implications:
Responsible for half of income tax raised
Borrowing Powers for the Scottish Government
Stamp Duty
Landfill tax
Power to create or devolve other taxes to Holyrood
Corporation tax?

The economy
The Budget – no longer a compromise with other parties
Cuts – 11% real term reduction by 2014/2015
New tax and borrowing powers
Council Tax freeze
Focus on Scottish Enterprise / HIE and SDI
Internationalising Scotland’s economy is key

Public Sector Reform
Christie Commission
Involve communities in design and delivery of public services
Integration of public services
Prioritise expenditure on preventing negative outcomes
Reduce duplication – across public, private and third sectors
Sharing services
Devolution of job search and support from UK Government
Audit Scotland – improve performance across all public service organisations
Consistent and transparent procurement standards
No compulsory redundancies across the public sector.
Freeze council tax until 2016.

Renewable Energy
100% of electricity from renewables by 2020
The re-industrialisation of Scotland?
Renewables – 20,000 jobs by 2020?
Transmission charges remain an issue
Warm Home Fund
Community green energy projects

Transport
New Forth Crossing
Edinburgh-Glasgow Improvement Programme
Borders Railway
M8 upgrade
Glasgow Subway modernisation
Western and Northern Isles ferry contracts
But what for ....
Aberdeen Western Peripheral Route
A9
High Speed Rail
Edinburgh Trams

Other issues
Funding for Higher Education – up to £9,000 for English students
Minimum pricing for alcohol +
Police Force restructuring
Anti-Sectarianism Bill
Commonwealth Games
5,000 new council houses
£1.25 Billion investment in school building programme

Independence Referendum
Held towards end of the Parliament
Maybe after the Commonwealth Games in 2014?
A question on something less than independence too?
18%
37%
45%

Local Authority Elections 2012

27
Engaging with the Scottish Parliament

Engaging with the Scottish Parliament
The basics
Stakeholder Map
Stakeholder Audit
Draw up an engagement plan
Access is easy – at Parliament and locally
Don’t forget SpAds, Researchers, PLOs
Send briefings
Be active – events, networking, conferences

Contact us:
Moray Macdonald
Managing Director, Scotland
Email: mmacdonald@webershandwick.com
Twitter: @moraymacdonald
LinkedIn: www.linkedin.com/in/moraymacdonald

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Your Business and the new Scottish Parliament

by Moray Macdonald on Jul 05, 2011

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Your Business and the new Scottish Parliament — Presentation Transcript