The Area of my Expertise
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The Area of my Expertise






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The Area of my Expertise The Area of my Expertise Presentation Transcript

  • The Area of my Expertise How to support news mavens to explain how they reached their conclusions, visually, on the web. Neema Moraveji
  • Who are mavens and what do they do?
    • Maven: a trusted expert in a particular field, who seems to pass knowledge on to others.
    • News mavens: people who follow or write about the news and have to explain how they come to their conclusions.
    • Supporting good habits: I am a world expert on helping these people explain their paths to insight with technology.  I design the technology such that it supports effective explanations.
    • Tools for healthy habits: I understand the tools these mavens use to read news and translate their insights.
  • Tool #1: Blogs
    • Prominent bloggers use plain prose to get their points across.  
    • They gain notoriety/reputation by:
    • a) being unique, novel, and producing non-obvious insights
    • b) linking to a web of other known people who scratch each other's backs
    • c) develop expertise in a particular domain and are known for it
    • d) being clever with headlines
    • e) having high quality links, no spam, no junk
  • Tool #2: Twitter
    • Mavens can use their wit to have 140-character tweets that get their point across and echo through the Internet.
    • They talk with like-minded people who are basically talking to one another (not to the general public so much).
    • They RT each other, give respect where it's due.
    • They develop unique perspectives on topics.
    • They monitor their list of people they follow and get updates on them regularly throughout the day/week.
  • Tool #3: Facebook
    • They can do a link+comment share, or just a status update, and people they know will see their notes.
    • They will get feedback via likes and comments - and this is very gratifying.
    • They can't tell if their work is being "RT'd"
    • They are seen by some friends as 'experts' and this feels great, even if they know they aren't true experts.
  • Tool #4: Email/listserv
    • They often get into conversations where they explain their points in prose in a semi-private form.
    • They include links, images, and make their arguments.
    • They still use brevity for effectiveness.
  • Tool #5: RSS Aggregators
    • It becomes a habit: every day/hour they get updates from a wide variety of sources and perhaps share parts.
  • Wrap-up