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Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
Sunscreen Habit: The Sunset
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Sunscreen Habit: The Sunset

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  • 1. The Sunset Necklace A conceptual design by Neema Moraveji Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To create a habit of wearing sunscreen for 5 people for 5 days. Time limit: 5 days
  • 2. The Sunset necklace
    • Persuasive Purpose
      • To create a social movement around applying sunblock by wearing something on your person that is meant for daily wear and  social interaction.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design A necklace (or necklace?) with a neckline that is beautiful and yellow. It comes in different variations of yellow or sunset-ish. A 2D barcode is attached to it.
  • 3. User Description
      • Women concerned with raising awareness about skin cancer
      • (For my tests, 5 Stanford women.)
      • They should be particularly cognizant of the risks of skin cancer, perhaps due to:
        • family history of skin cancer
        • fair-skinned
        • other traits that make them  susceptible to skin cancer
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 4. Jenny joins the Sunset movement Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu The Sunset has a 2D barcode on it, this is used for adding sunset friends and for 'screening in', which is letting the server know you put sunscreen on today. Later that afternoon, Jenny buys a sunset necklace and puts it on, and makes her first scan by using the iPhone app. As soon as she does that, the site sends her a daily SMS to remind her to block. Jenny's mother has skin cancer and her grandmother developed a nasty case. She has always been told about wearing sunscreen but she doesn't see anybody else doing it. One day she sees Angelina Jolie wearing an interesting necklace with an evening gown and hears through the grapevine that it's her Sunset Necklace. It has a barcode on it. She sees a girl at Stanford wearing the sunset necklace! Up close, she sees that the girl's has some colorful dots on the inside of it. For a month she uses sunset. She can see other women's sunsets and scan them to 'add' them as sunset friends, where she can see how long they've been using sunscreen. When she scans them she can see how long they've been sunblocking.
  • 5. Prototype of Sunset Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 6. Features/Functionality
      • The Sunset has a neckline that covers the back of one's neck with a yellow band , like shown in the logo of the Skin Cancer Foundation (the 1st iteration will be a bracelet version).
      • Anything can be hung at the front of the necklace so people can customize it with related or unrelated trinkets. Famous people wear trinkets of parents who have skin cancer.
      • A 2D barcode is attached to each bracelet. Wearers 'register' by scanning it once with an iPhone app. Each day they scan means they applied sunblock that day. They can scan each other's barcodes to see how often that person applies it. You can customize your sunset profile page , which is what people will see when they scan your code. You can show support for people.
      • It reinforces a sense of community because all women have it and they will be curious to see each other's profiles.
      • When you register by scanning, we send you an SMS every day that you have it to remind you.  You can turn this off.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 7. Theoretical Justifications
      • Community: like "awareness bracelets", the movement becomes part of them and their identity. They get reminded when they see each other's Sunsets and they can even ask each other for sunblock.
      • Daily reminder: If they pop out of sequence or don't pop a notch, they will get reminders from other people.
      • Span:  By design, it's  a 'span' habit for one month. If you do something for one month, it's likely that it could become a habit. Doing it for 1 day is not likely.
      • Social pressure: Join a movement.
      • Self-expression: Customize it by hanging something on your Sunset.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 8. Results of User Testing
      • Talked to a 28 yr old girl from Atlanta.
      • She said nobody would be able to see it because her hair would cover the back of her neck.
      • She would also beware of the back of the neck getting sunburned because it means "redneck" and she lives in the south so that's a no-no.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 9. Shortcomings of Design
      • Requires a critical mass to be effective.
      • Not a strong daily reminder.
      • Doing it for 'one day' as a 'trial' is unlikely.
      • If you forget, you can always pop the notch tomorrow.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 10. Expansion - What else is possible?
      • Other form factors or ID possibilities
        • Pop the notches on your virtual Sunset.
        • Combine your Sunset with other people for coolness.
        • A chip in your Sunset that tells you about other Sunsetters nearby and does coolness.
      • Other features and interactions
        • Make collectable versions for certain months.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 11. Next Steps in Design Process
      • Bring a prototype to some young women.
      • Have some natural sunblocks that could partner with Sunset.
      • Talk to the livestrong people?
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 12. Sunblock is as sexy as a Sunset. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here

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