Forming positive symptom search habits

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Forming positive symptom search habits

  1. 1. The (scalable) power to heal: Forming positive web-search habits for diagnosing symptoms using the web Neema Moraveji www.moraveji.org habits.stanford.edu hci.stanford.edu lstd.stanford.edu
  2. 2. My expertise: make us discerning healers <ul><li>&quot;Getting tech-savvy female university students to form web-search habits that lead to finding balanced and credible medical health information on the Internet to diagnose symptoms.&quot; </li></ul>
  3. 3. Habits that matter, big and small <ul><ul><li>Identifying the  credibility  of a site. </li></ul></ul><ul><ul><li>Identifying and distinguishing between  multiple diagnoses  of same symptoms that use different schools of thought. </li></ul></ul><ul><ul><li>Using specific query terms to narrow your focus </li></ul></ul><ul><ul><li>Using domain-appropriate language (identifying it if you don't know it) </li></ul></ul><ul><ul><li>Going beyond the 'first hit' </li></ul></ul><ul><ul><li>Investigating alternative diagnoses </li></ul></ul><ul><ul><li>Identifying authoritative sources </li></ul></ul><ul><ul><li>Avoiding 'symptom overload' --> hypochondria </li></ul></ul><ul><ul><li>Investigating multiple diagnoses to find differences </li></ul></ul><ul><ul><li>Summarizing conclusions with nuanced treatment, not silver bullet </li></ul></ul>
  4. 4. How related habits form <ul><li>Using a dictionary Using recipe book  Making spaghetti  Using Google to find information (as opposed to other sites)   </li></ul>
  5. 5. Googling is a habit, not a decision. <ul><li>&quot;In other words, for competitors looking to kick the Google search habit..., it just won't matter if you're better. You need to create a different, compelling habit.&quot; </li></ul><ul><li>Matt Asay, COO of Canonical </li></ul><ul><li>http://news.cnet.com/8301-13505_3-10129436-16.html </li></ul>
  6. 6. How does the 'Google' habit form?  <ul><li>Out-of-process </li></ul><ul><ul><li>Hear people use the term &quot;google&quot; as a verb. </li></ul></ul><ul><ul><li>Google is default search in some browser searchbars and homepages (e.g. Firefox, Safari, Dell). </li></ul></ul><ul><ul><li>Visibility of searchbox/logo when using Gmail, etc. </li></ul></ul><ul><ul><li>One-time setup of your default browser search engine. </li></ul></ul><ul><li>In-process </li></ul><ul><ul><li>Turn to the web to solve an information need where you don't know the site you need. </li></ul></ul><ul><ul><li>Open browser window or tab. </li></ul></ul><ul><ul><li>Ensure address bar OR google.com searchbox is selected - no need to consciously 'choose' Google because it is 'under the hood' </li></ul></ul><ul><ul><li>Abstract the information need to a keyword-based query. </li></ul></ul><ul><li>Behavior path </li></ul><ul><ul><li>GreenDot --> BlueSpan --> BluePath </li></ul></ul>
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