Like love in the air, revolutions too can be contagious. In our times of Facebook and Twitter, where the consumers have become the producers and multipliers of information, it has become very difficult for regimes and organizations to manipulate or control the content. While we are saying this, desperate attempts are being made by the collapsing autocratic regimes to suppress the voice of the critical mass.
The improved level of awareness of the audience will automatically remove all the filters, whatever color they may, for the real view. Anyone from media setup who wants to survive and excel in these challenging times will have to adapt to the objective stance expected by the audience. The call for truthfulness, honesty, and transparency is the call of reason. The very name ‘media’ says it all, to be the bridge between the content producers and the audience. ‘Unbiased’ may sound a cliché but will always be relevant.