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1. Code 2. ????? 3. PROFIT!



It's probably the best time ever to be a developer: hardware is cheap; development tools are mostly free; computing capacity is available on demand; new app paradigms are emerging....

It's probably the best time ever to be a developer: hardware is cheap; development tools are mostly free; computing capacity is available on demand; new app paradigms are emerging.

Thing is, after you built it, how do you profit from it?

In this session I'd like to talk in detail about the marketplaces that emerged in the last years, including Apple's App Store, the Android Market, the Google Apps Marketplace and the Chrome Web Store.

Costs, legal hurdles, scary technical details, what works and what doesn't. Tales from the trenches.



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    1. Code 2. ????? 3. PROFIT! 1. Code 2. ????? 3. PROFIT! Presentation Transcript

    • 1. Code 2. ??? 3. PROFIT!!!! A tale of gnomes, stores and marketplaces by Pedro Morais
    • http://www.flickr.com/photos/petergorges/3231224915/
    • Images from South Park s02e17, aired December 16, 1998
    • ???? == SELL http://www.flickr.com/photos/esparta/187132369/ http://www.flickr.com/photos/esparta/187132368/ Hopefully, this is a fake, Photoshopped or something. Hopefully.
    • Traditionally... 1. Code http://www.flickr.com/photos/luc/2300196474/ Yeah, I added the Apple symbol. The FSF logo was kinda messing with my speech.
    • 2.1 Meet the right persons 2.2 Get them to distribute your stuff 2.3 Design a nice box 2.4 Meetings, lawyers, blah .... http://www.flickr.com/photos/laffy4k/52061780/
    • 3. PROFIT!!! http://www.flickr.com/photos/boynton/89049447/
    • Better: Sell Online 2.1 Setup the store, SEO, etc 2.2 Setup the payments gateway 2.3 Invoicing, etc, etc .... http://www.flickr.com/photos/kishorephotography/4903613846/
    • 3. PROFIT!!!!! http://www.flickr.com/photos/bernd_braegelmann/1313729843/
    • Why Marketplaces? http://www.flickr.com/photos/francescogola/4380317106/
    • Discoverability http://www.flickr.com/photos/hamed/2481819767/
    • Security http://www.flickr.com/photos/sgetliffe/4944493109/
    • “Easy-to-spend-money”- http://www.flickr.com/photos/aresauburnphotos/2678453389/
    • Coming up: markets, stores, marketplaces http://www.flickr.com/photos/storem/106952791/
    • Android Market PROFIT!
    • Aug’10: 200,000 device activations per day http://www.flickr.com/photos/daveman692/3840066085/
    • Android Market: big picture Primary dev tech: Android SDK, Java US$ 25 (one time) + 30% sales Minimum sale price US$ 0.99 / 0.50€ Paid apps available in a lot of places, localized Auto-refunds (48 hours) No tablet guidelines, no review process
    • frag-men-ta-tion is so mid-2010’s-ish http://developer.android.com/resources/dashboard/platform-versions.html http://www.flickr.com/photos/icanchangethisright/3952450474/
    • How do I start? Download Eclipse + Android SDK Read docs http://developer.android.com/
    • How do I start? Publish the app (US$ 25 one time fee) http://market.android.com/publish For paid apps, associate a Google Checkout account. (verify bank account, etc)
    • Apple App Store PROFIT!
    • Sep’10: 230,000 device activations per day, 200 apps per second http://www.flickr.com/photos/mrbill/29870210/
    • AppStore: big picture Primary dev tech: Cocoa Touch, Objective C Mac + US $99 (yearly) + 30% sales Minimum sale price US$ 0.99 / 0.79€ In app purchases, iAd Refunds possible, but no one knows it Worldwide availability, localized Kickass UI guidelines, tablet ready
    • But... but... Objective C ?! [account depositAmount:100 fee:1.5]; == account.deposit(100, 1.5); == account.deposit(amount = 100, fee = 2.5) http://www.flickr.com/photos/matalyn/417365492/
    • Breaking news: you also have to manage memory in Java, Python, whatever http://www.flickr.com/photos/mjhagen/2973212926/
    • Apple’s Review process Waiting for review Under review SUCKS! ROCKS!
    • How do I start? Register (free) at the Dev Center; you’ll be able to: Download XCode + iOS SDK Read docs and UI guidelines Run apps on the Simulator http://developer.apple.com/devcenter/ios/
    • How do I start? Enroll into the iOS Dev program (US$ 99) to: Test your app on real devices (essential!) Access beta SDKs Give Ad Hoc builds to your beta testers
    • How do I start? Publish your app using iTunes Connect ~ 7 days throughput time Track sales using http://appfigures.com
    • Google Apps Marketplace PROFIT!
    • Google Apps 30 million people 3 million businesses 3000 new biz per http://www.flickr.com/photos/christyxcore/3124316898/ Source: http://developer.googleapps.com/marketplace
    • Google Apps Marketplace: big picture Primary dev techs: <your favorite web stack> Open ID OAuth
    • Google Apps Marketplace: big picture US$ 100 (one time) + 20% per sale Subscriptions, trial period possible Initially only US sellers, not localized
    • How do I start? Develop your web app Make sure it allows Open ID logins Bonus points: use Google APIs + OAuth
    • How do I start? http://developer.googleapps.com/ marketplace Become a vendor (one time fee US$ 100) Initial submission will be validated Implement licensing APIs (when released)
    • Chrome Web Store “The Chrome Web Store opens later this year.” https://chrome.google.com/webstore/ $year = 2010 PROFIT!
    • Google Chrome 6 week release cycle Version 7: Oct 19 Version 8: Nov 30 ??? ~10% market share
    • Google Chrome moves fast http://getclicky.com/#/marketshare/global/web-browsers/google-chrome/ http://www.flickr.com/photos/mdpettitt/2658696579/
    • Chrome Web Store: big picture Primary dev techs: web stack / HTML5 OpenID OAuth
    • Chrome Web Store: big picture US$ 5 (one time) + (5% + US$ 0.30) per sale Minimum sale price $1.99 One time payment, subscriptions Trial period possible Initially only US sellers, not localized
    • And in Europe? http://www.flickr.com/photos/worldeconomicforum/4594641339/
    • How do I start? Develop your web app Bonus points: Use OpenID for SSO http://code.google.com/chrome/webstore/ Register apps now!
    • What else? Might be worth checking out Windows Phone Marketplace Apple’s Mac App Store
    • What else? Probably not worth it Nokia’s Ovi Store BlackBerry’s App World
    • Overview Tech Java ObjC Web Web Android device iOS device Google Apps Target owners owners Chrome users SME users Transaction 5% + Fees 30% 30% 20% US$ 0.30 Fixed Cost US$ 25 US$ 99 US$ 5 US$ 100  yearly Review, Review, Security Behave! Behave! behave! behave! PROFIT? NOW! NOW! beave Q2 ’11 * Q2 ’11 * * ok, no one really nows...
    • Questions? morais.pedro@gmail.com http://twitter.com/pedromorais http://slideshare.net/morais78
    • Thanks! morais.pedro@gmail.com http://twitter.com/pedromorais http://slideshare.net/morais78