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From the Mobile Persuasion workshop at Stanford, Feb 2007. http://mobilepersuasion.org/

From the Mobile Persuasion workshop at Stanford, Feb 2007. http://mobilepersuasion.org/

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  • Excellent. You've shown your credibility on presentation with this slideshow. This one deserves thumbs up. I'm John, owner of www.freeringtones.ws/ . Perhaps I'll get to see more quality slides from you.

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  • Great demonstration about the need to innovate business models; how you can represent them succinctly; together with the need to make innovation initiatives actionable. Excellent use of photos and obvious to see illustrative samples.
    Anisa
    http://financejedi.com http://healthjedi.com
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  • Slide 12 and 13 are the interesting ones.
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  • Got it. Basically it's about effectively communicating what the behavior of the system will be, so that people aren't surprised.
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  • “An offer you can’t refuse: because we are looking for an offer that is rooted in the user’s own motivation.” Read: ZoneTag and Flickr

Understanding User Motivations in Online and Mobile Photo Sharing Presentation Transcript

  • 1. “ An Offer You Can’t Refuse” The Roots of Persuasion: Understanding User Motivations in Online/Mobile Photo Sharing Mor Naaman Yahoo! Research Berkeley
  • 2. Tags and Privacy on Flickr
  • 3. Y!RB’s ZoneTag
    • 2-click phone-to-Flickr upload
    • Photo uploaded with location and time metadata
  • 4. ZoneTag Suggested Tags
    • Tagging made easy
      • Tag/annotate your photos from the phone
  • 5. Why Tag? Bay Bridge, Fog, [San Francisco, 94105]
  • 6. Why Tag? RedSox, Fenway, GreenMonster, [Boston, 02215], …
  • 7. Why Tag? Horestails, handicapped, sign, [Stanford, 94305], …
  • 8. Desired Behavior
    • More public photos
      • But absolutely no compromise on user’s privacy or disclosure comfort
    • More tags
      • But meaningful and accurate
  • 9. Study Goal
    • What are the factors that come into play in
      • Making privacy decisions?
      • Adding tags?
  • 10. Inspiration
    • Kinberg, Spasojevic, Fleck, Sellen
      • Social uses of camera-phones
    • Nancy van House
      • Research methodology
  • 11. Study Format
    • Reflective Photo Elicitation
      • Participant’s own photos
    • Used to study… photo-taking
    • Grounds study with actual bahavior
  • 12. Results: Tagging Motivation Taxonomy I can tell my mom [with the tag] “look, we went to…” “ If I tagged ahead of time I can go back and get all my pictures of [my children]…” “ I want at least one hook of association in there that can help me reconstruct…” “ I tag photos with what I think might be interesting to other people, stuff I think people will like”
  • 13. Results: Privacy Considerations Taxonomy
  • 14. Implications for Persuasion: Tags
    • Expose other people’s activity
      • Suggested tags inspired, gave example
    • Communicate all the benefits
      • ZoneTag: “add location so your friends can see where you are, and you can find your photos”
    • Others?
  • 15. Implications for Persuasion: Privacy
    • Estimate photo exposure based on settings
      • Nice double effect!
    • Use social comparison
    • Increase awareness of aggregation
    • Others?
  • 16. Done! With Shane Ahern, Morgan Ames, Dean Eckles, Nathan Good, Simon King, Rahul Nair Know any great UED people? Looking for summer internships? We’re hiring. More fun and games: http://whyrb.com Mor Naaman [email_address]
  • 17. A few motivating facts
    • ZoneTag used by 500+ users; 50,000+ photos
    • 61% of users - at least one tag per photo on average
      • Some more than five (hello, Marc!)
    • Some users only tag on phone
      • some never tag on phone
  • 18. A few motivating facts Average Tags, Public ZoneTag Photo: 2.2 Average Tags, Public Shozu Photo: 0.97 Average Tags, Private ZoneTag Photo: 1.85
  • 19. User Study
    • 13 ZoneTag users (23-45, 9m, 4f)
    • All “taggers” (no use to ask non-taggers why they tag)
    • Roughly one hour each
      • videotaped and analyzed
  • 20. Open Questions
    • Those who don’t…
    • Better filtering, tag suggestions
    • Longer usage trends
    • Effect of community on usage