Your SlideShare is downloading. ×
Mor Naaman Yahoo! Research Berkeley Making Sense of the World, One Photo at a Time X   TEN MILLION
Attraction Map of Paris <ul><ul><li>Stanley Milgram, 1976.  </li></ul></ul><ul><ul><li>Psychological Maps of Paris </li></...
Attraction Map of Paris <ul><ul><li>Y!RB, 2007. </li></ul></ul>
Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><u...
This Talk is Not About Photos <ul><li>Geo-referenced data </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Blog pos...
Information Overload? <ul><ul><li>Flickr “geotagged” </li></ul></ul>
Data Description
What can we derive? <ul><li>Location-driven model </li></ul><ul><li>Tag-driven model </li></ul>Dataset: (photo_id, user_id...
Issues to Tackle <ul><li>Noisy data </li></ul><ul><li>Photographer biases </li></ul><ul><ul><li>In locations </li></ul></u...
Location-driven Modeling <ul><li>Derive meaningful data about map regions </li></ul><ul><li>E.g., representative tags, pho...
Intuition <ul><ul><li>More “activity” in a certain location indicates importance of that location </li></ul></ul><ul><ul><...
Translation into simple algorithm <ul><li>Clustering of photos </li></ul><ul><li>Scoring of tags </li></ul><ul><ul><li>TF ...
More details… <ul><li>Multiple levels L1, … L16 </li></ul><ul><li>Arbitrary non-overlapping regions R </li></ul>
More details… <ul><li>For each region R, level L:  </li></ul><ul><ul><li>Clustering: k-Means, get set of k clusters </li><...
For example: TF(Bridge) = 2 IDF(Bridge) = 5/2 TF(Car) = 1 IDF(Car) = 5/2
Tag Maps - Paris
Tag Maps - SF
Tag Maps - Know this place?
Summary of San Francisco Golden Gate Bridge TransAmerica AT&T Baseball Park Golden Gate Twin Peaks Golden Gate Bay Bridge ...
Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><u...
Tag-based Modeling <ul><li>Derive meaningful data about individual tags </li></ul><ul><li>Based on the tag’s metadata patt...
Tag Maps - Paris - Les Blogs?
Tag Semantics: Why? <ul><li>Improved image search through query semantics </li></ul><ul><li>Automatic place- and event-gaz...
Tag patterns
Tag patterns
Tag Patterns - San Francisco
Tag Patterns - San Francisco
Definitions <ul><li>Event tag: expected to exhibit significant time-based patterns </li></ul><ul><li>Location tag: expecte...
Problem… <ul><li>Can we extract event/place semantics from unstructured tags given their usage distribution – (time and lo...
Fundamental issues… <ul><li>“Regions” of semantic relevance </li></ul><ul><ul><li>“church” in a neighborhood is a place </...
Proposed Solutions <ul><li>Naïve Scan  </li></ul><ul><ul><li>Burst detection </li></ul></ul><ul><li>Spatial Scan Statistic...
Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><u...
Next Few Minutes <ul><li>Intuition behind the three methods </li></ul><ul><li>Experiment </li></ul><ul><li>Summary of tag-...
Naïve Scan
Spatial Scan
Issues <ul><li>First two methods just look for a local burst in usage (in either time or space) </li></ul>
Scale-structure Identification <ul><li>Select a scale </li></ul><ul><ul><li>Find the structure of the data for the scale <...
Scale-structure Identification
Scale-structure Identification Entropy = 1.421621 Entropy = 0.766263 Entropy = 0.555915 Entropy = 0.062760
San Francisco Experiments <ul><li>~43k photos </li></ul><ul><li>~800 tags </li></ul>San Francisco Dataset: 42,000 Photos 8...
Experiments byobw Ground Truth: BYOBW?
Experiments <ul><li>Given a ground truth: </li></ul><ul><ul><li>Run the three methods, vary thresholds </li></ul></ul><ul>...
The obligatory slide where I show you that our curve is above the others
Experiments
Future Work <ul><li>Multiple regions </li></ul><ul><li>Different spatially and temporally encoded data (e.g., blogs) </li>...
Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><u...
Social Media Cycle How? What? Why?
Another Look at the Tag Map
Make it into World Explorer http://tagmaps.research.yahoo.com
ZoneTag(?) <ul><li>How would we: </li></ul><ul><li>Create/store? </li></ul><ul><li>Find? </li></ul><ul><li>Share? </li></u...
Current Mobile Experience <ul><li>Difficult to share (or even save!) </li></ul><ul><li>Hard to find </li></ul><ul><ul><li>...
ZoneTag Experience <ul><li>2-click upload (same key!) </li></ul><ul><li>Photo uploaded with location and time metadata </l...
ZoneTag Experience <ul><li>Tagging made easy </li></ul><ul><ul><li>Tag/annotate your photos from the phone </li></ul></ul>
Where do locations come from? <ul><li>Bluetooth GPS (when available) </li></ul><ul><li>User-contributed cell tower mapping...
Where do tags come from? <ul><li>Tags I used in this context  (`home’) </li></ul><ul><li>Tags my friends used in this cont...
Where do tags come from? <ul><li>Stuff around you:  </li></ul><ul><ul><li>Yahoo! Local  </li></ul></ul><ul><ul><li>Upcomin...
Suggested Tags “ When I went to upload, there were already all these exotic tags like &quot;Bill Graham Civic Auditorium&q...
Where do tags go? <ul><li>Back to the original RSS items </li></ul><ul><ul><li>Upcoming.org </li></ul></ul><ul><li>Action ...
I’m Too Lazy  (you’re not alone) <ul><li>Tagging is the means, not the goal </li></ul><ul><li>Benefits even if you never t...
Conclusions <ul><li>Geo-referenced data now abundant </li></ul><ul><li>Many unstructured collections </li></ul><ul><li>Kno...
Final Notes: APIs For All <ul><li>Everything we can do, you can do (better). Use our APIs: </li></ul><ul><ul><li>Cell ID t...
Thanks <ul><li>With: Shane Ahern, Simon King, Rahul Nair, Nathan Good, Marc Davis, Alex Jaffe, Tamir Tassa, Tye Rattenbury...
Upcoming SlideShare
Loading in...5
×

Stanford Info Seminar March 07

1,855

Published on

Making Sense of the World, One Photo at a Time

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,855
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • When I say “one”, I really mean Ten Million. 1 HOUR TOTAL INCLUDING Q’S!!
  • Transcript of "Stanford Info Seminar March 07"

    1. 1. Mor Naaman Yahoo! Research Berkeley Making Sense of the World, One Photo at a Time X TEN MILLION
    2. 2. Attraction Map of Paris <ul><ul><li>Stanley Milgram, 1976. </li></ul></ul><ul><ul><li>Psychological Maps of Paris </li></ul></ul>
    3. 3. Attraction Map of Paris <ul><ul><li>Y!RB, 2007. </li></ul></ul>
    4. 4. Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><ul><li>Tag-driven </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>World Explorer </li></ul></ul><ul><ul><li>ZoneTag </li></ul></ul>
    5. 5. This Talk is Not About Photos <ul><li>Geo-referenced data </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Blog posts (GeoRSS) </li></ul></ul><ul><ul><li>Geo-annotated Web pages </li></ul></ul><ul><ul><li>KML-based collections </li></ul></ul><ul><li>Similar issues, similar potential </li></ul>
    6. 6. Information Overload? <ul><ul><li>Flickr “geotagged” </li></ul></ul>
    7. 7. Data Description
    8. 8. What can we derive? <ul><li>Location-driven model </li></ul><ul><li>Tag-driven model </li></ul>Dataset: (photo_id, user_id, time, latitude, longitude) (photo_id, tag)
    9. 9. Issues to Tackle <ul><li>Noisy data </li></ul><ul><li>Photographer biases </li></ul><ul><ul><li>In locations </li></ul></ul><ul><ul><li>In Tags </li></ul></ul><ul><li>Wrong data </li></ul>Whatever, color, city, spectrum, santa barbara, california, usa, Lookatme, Herbert Bayer Chromatic Gate
    10. 10. Location-driven Modeling <ul><li>Derive meaningful data about map regions </li></ul><ul><li>E.g., representative tags, photos </li></ul>
    11. 11. Intuition <ul><ul><li>More “activity” in a certain location indicates importance of that location </li></ul></ul><ul><ul><li>Tag that are unique to a certain location can represent the location better </li></ul></ul>
    12. 12. Translation into simple algorithm <ul><li>Clustering of photos </li></ul><ul><li>Scoring of tags </li></ul><ul><ul><li>TF / IDF / UF </li></ul></ul>
    13. 13. More details… <ul><li>Multiple levels L1, … L16 </li></ul><ul><li>Arbitrary non-overlapping regions R </li></ul>
    14. 14. More details… <ul><li>For each region R, level L: </li></ul><ul><ul><li>Clustering: k-Means, get set of k clusters </li></ul></ul><ul><ul><li>“ Document” C is bag of all tags in cluster </li></ul></ul><ul><ul><li>Scores computed for each tag: </li></ul></ul><ul><ul><ul><li>TF_t = |P(C,t)| </li></ul></ul></ul><ul><ul><ul><li>IDF_t = |P(R)| / |P(R, t)| </li></ul></ul></ul>
    15. 15. For example: TF(Bridge) = 2 IDF(Bridge) = 5/2 TF(Car) = 1 IDF(Car) = 5/2
    16. 16. Tag Maps - Paris
    17. 17. Tag Maps - SF
    18. 18. Tag Maps - Know this place?
    19. 19. Summary of San Francisco Golden Gate Bridge TransAmerica AT&T Baseball Park Golden Gate Twin Peaks Golden Gate Bay Bridge Ocean Beach Chinatown
    20. 20. Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><ul><li>Tag-driven </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>World Explorer </li></ul></ul><ul><ul><li>ZoneTag </li></ul></ul>
    21. 21. Tag-based Modeling <ul><li>Derive meaningful data about individual tags </li></ul><ul><li>Based on the tag’s metadata patterns </li></ul><ul><li>E.g., Yahoo! Research Berkeley , VLDB2006 . </li></ul>
    22. 22. Tag Maps - Paris - Les Blogs?
    23. 23. Tag Semantics: Why? <ul><li>Improved image search through query semantics </li></ul><ul><li>Automatic place- and event-gazetteers </li></ul><ul><li>Association of missing time/place data based on tags </li></ul><ul><li>… </li></ul>
    24. 24. Tag patterns
    25. 25. Tag patterns
    26. 26. Tag Patterns - San Francisco
    27. 27. Tag Patterns - San Francisco
    28. 28. Definitions <ul><li>Event tag: expected to exhibit significant time-based patterns </li></ul><ul><li>Location tag: expected to exhibit significant place-based patterns </li></ul>
    29. 29. Problem… <ul><li>Can we extract event/place semantics from unstructured tags given their usage distribution – (time and location patterns)? </li></ul>
    30. 30. Fundamental issues… <ul><li>“Regions” of semantic relevance </li></ul><ul><ul><li>“church” in a neighborhood is a place </li></ul></ul><ul><ul><li>“carnival” in Rio de Janeiro is an event </li></ul></ul><ul><ul><li>“California” in SF is not a place </li></ul></ul><ul><li>Semantic ambiguity </li></ul><ul><ul><li>“apple” </li></ul></ul><ul><ul><li>“turkey” </li></ul></ul><ul><ul><li>“pride” </li></ul></ul>
    31. 31. Proposed Solutions <ul><li>Naïve Scan </li></ul><ul><ul><li>Burst detection </li></ul></ul><ul><li>Spatial Scan Statistics </li></ul><ul><ul><li>Borrowed from disease outbreak detection </li></ul></ul><ul><li>Scale-structure method </li></ul><ul><ul><li>Examine the “structure” of the tag’s patterns in multiple scales </li></ul></ul>
    32. 32. Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><ul><li>Tag-driven </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>World Explorer </li></ul></ul><ul><ul><li>ZoneTag </li></ul></ul>
    33. 33. Next Few Minutes <ul><li>Intuition behind the three methods </li></ul><ul><li>Experiment </li></ul><ul><li>Summary of tag-based modeling </li></ul>
    34. 34. Naïve Scan
    35. 35. Spatial Scan
    36. 36. Issues <ul><li>First two methods just look for a local burst in usage (in either time or space) </li></ul>
    37. 37. Scale-structure Identification <ul><li>Select a scale </li></ul><ul><ul><li>Find the structure of the data for the scale </li></ul></ul><ul><ul><li>Calculate the entropy of the structure </li></ul></ul><ul><li>Increase scale, repeat </li></ul><ul><li>Is the information “well organized”? </li></ul>
    38. 38. Scale-structure Identification
    39. 39. Scale-structure Identification Entropy = 1.421621 Entropy = 0.766263 Entropy = 0.555915 Entropy = 0.062760
    40. 40. San Francisco Experiments <ul><li>~43k photos </li></ul><ul><li>~800 tags </li></ul>San Francisco Dataset: 42,000 Photos 800+ popular tags
    41. 41. Experiments byobw Ground Truth: BYOBW?
    42. 42. Experiments <ul><li>Given a ground truth: </li></ul><ul><ul><li>Run the three methods, vary thresholds </li></ul></ul><ul><ul><li>Precision vs. recall </li></ul></ul>
    43. 43. The obligatory slide where I show you that our curve is above the others
    44. 44. Experiments
    45. 45. Future Work <ul><li>Multiple regions </li></ul><ul><li>Different spatially and temporally encoded data (e.g., blogs) </li></ul><ul><li>other metadata domains besides time and space </li></ul><ul><ul><li>Visual features: shape primitives, color </li></ul></ul><ul><ul><li>Semantic features </li></ul></ul>
    46. 46. Talk Outline <ul><li>Mining information from geo-tagged photos </li></ul><ul><ul><li>Location-driven </li></ul></ul><ul><ul><li>Tag-driven </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>World Explorer </li></ul></ul><ul><ul><li>ZoneTag </li></ul></ul>
    47. 47. Social Media Cycle How? What? Why?
    48. 48. Another Look at the Tag Map
    49. 49. Make it into World Explorer http://tagmaps.research.yahoo.com
    50. 50. ZoneTag(?) <ul><li>How would we: </li></ul><ul><li>Create/store? </li></ul><ul><li>Find? </li></ul><ul><li>Share? </li></ul><ul><li>Discover? </li></ul>“ Everything in the world exists to end up in a photograph” -- Susan Sontag
    51. 51. Current Mobile Experience <ul><li>Difficult to share (or even save!) </li></ul><ul><li>Hard to find </li></ul><ul><ul><li>No context </li></ul></ul><ul><ul><li>No semantic information </li></ul></ul>Current mobile experience?
    52. 52. ZoneTag Experience <ul><li>2-click upload (same key!) </li></ul><ul><li>Photo uploaded with location and time metadata </li></ul>
    53. 53. ZoneTag Experience <ul><li>Tagging made easy </li></ul><ul><ul><li>Tag/annotate your photos from the phone </li></ul></ul>
    54. 54. Where do locations come from? <ul><li>Bluetooth GPS (when available) </li></ul><ul><li>User-contributed cell tower mapping </li></ul>
    55. 55. Where do tags come from? <ul><li>Tags I used in this context (`home’) </li></ul><ul><li>Tags my friends used in this context (`Research Meeting’) </li></ul><ul><li>Tags other people used in this context (`Stanford’, ‘Gates Building’, `InfoSeminar’) </li></ul><ul><ul><li>E.g., TagMaps data </li></ul></ul>
    56. 56. Where do tags come from? <ul><li>Stuff around you: </li></ul><ul><ul><li>Yahoo! Local </li></ul></ul><ul><ul><li>Upcoming.org (`Mor Naaman @ InfoSeminar’, `Stanford University’) </li></ul></ul><ul><li>Stuff from you (any RSS 2.0 feed): </li></ul><ul><ul><li>Calendar ( G, Upcoming.org,… ) </li></ul></ul><ul><ul><li>Favorite hangouts (Wayfaring, Plazes, Socialight) </li></ul></ul>
    57. 57. Suggested Tags “ When I went to upload, there were already all these exotic tags like &quot;Bill Graham Civic Auditorium&quot; and &quot;Bob dylan live&quot; available...it sure was convenient to just select and go…”
    58. 58. Where do tags go? <ul><li>Back to the original RSS items </li></ul><ul><ul><li>Upcoming.org </li></ul></ul><ul><li>Action Tags </li></ul><ul><ul><li>Trigger a call to a web service </li></ul></ul><ul><ul><ul><li>With parameters </li></ul></ul></ul><ul><ul><li>Command line - from your phone </li></ul></ul>Rotate:right Email:dad Group:zonetag Scanr:document
    59. 59. I’m Too Lazy (you’re not alone) <ul><li>Tagging is the means, not the goal </li></ul><ul><li>Benefits even if you never tagged a single image </li></ul>(Bradley Horowitz, elatable.com) (?) (?) (?)
    60. 60. Conclusions <ul><li>Geo-referenced data now abundant </li></ul><ul><li>Many unstructured collections </li></ul><ul><li>Knowledge can be extracted… </li></ul><ul><li>… and used in real-life applications </li></ul>
    61. 61. Final Notes: APIs For All <ul><li>Everything we can do, you can do (better). Use our APIs: </li></ul><ul><ul><li>Cell ID translation </li></ul></ul><ul><ul><li>Suggested Tags </li></ul></ul><ul><ul><li>TagMaps data </li></ul></ul><ul><ul><li>TagMaps Widget </li></ul></ul><ul><ul><li>Extend ZoneTag with RSS feeds, ActionTags </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>Email me </li></ul>
    62. 62. Thanks <ul><li>With: Shane Ahern, Simon King, Rahul Nair, Nathan Good, Marc Davis, Alex Jaffe, Tamir Tassa, Tye Rattenbury </li></ul><ul><li>Read more, follow: http://www.yahooresearchberkeley.com </li></ul><ul><li>Slides: http://slideshare.net/mor </li></ul>

    ×