Note this alternate path to our Databases Web page, from the SEL Home Page
Back on our “Databases Best For” Web page, the “Market Research” category is where you’ll find databases that include market research reports (note that no more than two in each categroy are restricted to use by the Anderson School only). MarketResearch.com Academic provides genuine, full-text market research reports that cover products, services, and types of consumers—that is, people categorized by age, or by sex, or by specific interests. And I especially want to recommend one of our newest, and already most popular, databases, IBISWorld industry market research, which covers 97% of all U.S. industry.
I also want to tell you about IBISWorld industry reports.
How to drill down into an IBISWorld report
Here I’m proceeding on the assumption that it’s correct to classify the product in the category of “household appliances.” MarketLine provides detailed analyses and overviews of both industries and companies, and its coverage is worldwide. “Browse by Industry” can be a quick and easy way to focus on the industry relevant to your research.
Here’s a sample Industry Profile title page. “Datamonitor” is the name of the international market research firm that produces these reports.
MarketLine also provides profiles of companies, both for the United States and for scores of countries around the world.
Features of a typical company report in MarketLine: reports on the biggest companies usually have a SWOT analysis. This is an analysis of a company’s Strenghts, Weaknesses, Opportunities, and Threats. Understanding how these factors may impact a large company and its products or services can be applicable to a much smaller enterprise, as well. All company reports also identify competitors. SWOT analyses for competitor can suggest still more points to consider—or watch out for—in developing and marketing your product.
Business Source Complete is the major database source for finding articles in business magazines and journals. Start by using the Thesaurus to find subject terms used for indexing articles.
Here’s how to find the right subject indexing terms to use to find articles about the kitchen appliances industry.
MarketResearch.com Academic contains actual market research reports—publications that can cost multi-thousands of dollars apiece, and more, in the real world. You can browse by categories, or use the “Advanced Search” to look for specific words and phrases anywhere in the texts of the reports.
A sample of market research reports in MarketResearch.com Academic in the “Demographics” category.
For government regulations controlling the manufacturing of products—see the Code of Federal Regulations.
Recall and product safety news is published on a regularly updated basis.
Back on the Rosenfeld Library Home page—the margin on the far left. Click on “Services,” then on “Consult a Librarian,” and see how to get further help from us, either in person or by phone, or via email. Also shown are Spring Quarter 2012 hours.
1. STRATEGIES AND SOURCES
FOR LOCATING BUSINESS
Art of Engineering Endeavors/Engineering 185
April 18, 2014
2. TODAY’S TALK:
Developing an efficient business research strategy
Sample Product Research Strategies
Using the interactive UCLA LibGuide
Business Information for Engineers
Getting to the UCLA Rosenfeld Management Library online
Finding Industry and Company Information
Finding Information about the Market(s) and Consumers
Finding Government Information
about regulations and product safety
Following up after today
3. Online “Handout” for Engineering 185:
4. Access all the available Business Information Databases
from the Science and Engineering Library Web site –
UCLA or UC =
community may use
in person in any UCLA
library, or remotely
by using the
UCLA VPN or the
Bruin Online Proxy Serve
Available only to
current holders of
(and also not available
on any public
6. FINDING INDUSTRY
7. DEFINING AND CLASSIFYING AN
North American Industry Cla
– 1997 to current
SIC Code – 1937
through 1987 and still
Look up a product/service/industry to identify its
4-digit (SIC) or 6-digit (NAICS) code number; use it as an
indexing “term” (or “tag”) in databases and directories
10. Use IBISWorld to find current, 30- to 50-page reports
using NAICS and/or SIC industry code numbers
12. Also Available in IBISWorld: What Drives Demand for Your Product?
Access “US Business Environment Profiles” from the “Industry Risk Ratings Tab”
13. MarketLine Advantage Reports special features:
“SWOT” (companies) and “Five Forces” (industries)
Access this content through links provided on the
“Business Information for Engineers” LibGuide:
At the “Company Information” Tab:
At the “Industry Information” Tab:
14. MarketLine Advantage Industry Reports Special Feature:
“Five Forces Analysis”
15. FINDING COMPANY
16. Get a MarketLine Report for a Company
You May Already Be Considering
example: Philips Healthcare
17. Typical MarketLine Company Report Features
illustrations from: Philips Healthcare report
18. FINDING INFORMATION ABOUT
THE MARKET FOR YOUR
PRODUCT• Who’s making the product, or something like it?
• Who’s buying it, or who is likely to buy your similar
• “Market” and “Industry” are often interchangeable
terms—check out both Industry Information databases
and Market Research databases
19. Business Source Complete
“Thesaurus” = guide to
20. Using the Subject Thesaurus in
Business Source Complete
21. Business Source Complete
applied to the
22. Main Search Screen for Factiva
Click on “Examples” for search tips and tricks
Open these up
Using “Intelligent Indexing” to “Pre-Filter” (or to post-filter) a Search
It’s okay to leave this blank, if you like!
The “Discovery Pane” visually mines the contents of the results
26. MarketResearch.com Academic
“Real-World” Market Research Reports
Quantify and Analyze
U.S. Consumers and Their Buying Potential
Two ways to use SimplyMap:
1.Create your own account, to be able
to save your work, or..
2.Just log in anonymously, and take
your work with you when you’re
28. SimplyMap -
Map, Chart, and Rank U.S. Demographic and
“Where are Americans most
receptive to high tech products,
ranked state by state?”
Data source: ExperianSimmonsLOCAL
For specialized, in-depth assistance, contact
the SimplyMap Helpdesk by clicking on the
Support tab in the far left lower corner of
30. U.S. Census Data via American FactFinder:
The Foundation for Demographic Information
31. Use the ACS to Update Data
Between Decennial Census Counts
ABOUT REGULATIONS AND
33. Electronic Code of Federal Regulations
“Simple Search” by Keyword(s)
34. “Is My Type of Product Regulated by the CPSC?”
Look Here in Addition to the Code of Federal Regulations
“Regulations, Mandatory Standards and Bans”
Products Regulated by Other Government Agencies:
One major example: Medical Devices, regulated by the FDA
35. U.S. Consumer Product Safety Commission
37. Following-Up …. For Future Questions:
Today’s librarian: Michael Oppenheim ~ email@example.com
Consult a Business Librarian