Interaction Bridges                    A Collaboration Tool for Marketing Accountability© 2007 Marketing Operations Partne...
Collaboration is About Adding Value                Common vision                                                  Smooth h...
Bridges for Marketing Collaboration                                              Service                                  ...
Bridges for Marketing Collaboration                            Service                                                    ...
Bridges for Marketing Collaboration                           Service                                                     ...
Everyone is a Chameleon                                                                  TRUE                             ...
Everyone is a Chameleon                                                              DEVELOPED                            ...
Everyone is Chameleon                                                              CONTEXTUAL                             ...
3 Keys to Bridging Interaction Gaps    Ways we influence others                                           Our pace and ene...
Combinations of the True Self    Ways we influence others:                Informing                                       ...
Combinations of the True Self Ways we influence others:               Informing                                           ...
Combinations of the True Self Ways we influence others:               Informing                                           ...
Bridge to Anyone On-the-Fly                                                                                               ...
Bridge to Anyone On-the-Fly                                                         Responding Role                       ...
Bridge to Anyone On-the-Fly                                                          Responding Role                      ...
Bridging the Interaction Styles    • Keep the group on track    • Deliberate decisions    • Define the process focus      ...
Bridging the Interaction Styles • Keep the group on track • Deliberate decisions • Define the process focus               ...
Bridging the Interaction Styles • Keep the group on track                                              • Support the group...
Bridging the Interaction Styles • Keep the group on track                                                                •...
“Hiring Marketing Operations Partners        “Marketing Operations Partners has is one of the best investments I have     ...
See What Marketing Ops Thought Leaders are Saying!     Benchmarking study:                                Online talk show...
Jump-start Your Organization’s Awareness            of Marketing Operations Improvement Opportunities            Socialize...
Advance Your Expertise in Marketing Operations            Marketing Operations Essentials:  4 modules available online, in...
Join the Marketing Operations Future Forum                     The Forum takes you on a discovery process that alters your...
Let’s Keep in Touch!            tinyURL.com/MOfutureforum                             ChangeMyMO@MOpartners.com           ...
Upcoming SlideShare
Loading in...5
×

Interaction Bridges: Collaboration Tool for Marketing Accountability

1,040

Published on

Build interaction bridges to overcome commitment gaps, by sensing your collaborator's interaction style clues and leveraging the style components you have in common.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,040
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Interaction Bridges: Collaboration Tool for Marketing Accountability

  1. 1. Interaction Bridges A Collaboration Tool for Marketing Accountability© 2007 Marketing Operations Partners. All Rights Reserved.
  2. 2. Collaboration is About Adding Value Common vision Smooth handoffs Clear communication© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  3. 3. Bridges for Marketing Collaboration Service Reps Sales Reps Project Managers Executives Any Employee© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  4. 4. Bridges for Marketing Collaboration Service Goals Reps Sales Reps Perspectives Project Managers Incentives Executives Any Employee© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  5. 5. Bridges for Marketing Collaboration Service Goals Reps Sales Reps Perspectives Project Managers Incentives Executives Values Any Employee Styles© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  6. 6. Everyone is a Chameleon TRUE SELF Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  7. 7. Everyone is a Chameleon DEVELOPED SELF TRUE SELF Adapt & Grow Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  8. 8. Everyone is Chameleon CONTEXTUAL SELF DEVELOPED SELF TRUE SELF Adapt & Grow Source: Dr. Linda V. Berens Momentary Behavior© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  9. 9. 3 Keys to Bridging Interaction Gaps Ways we influence others Our pace and energy Where we focus our attention when interacting Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  10. 10. Combinations of the True Self Ways we influence others: Informing Directing Communicator Communicator Our pace and energy: Where we focus our attention when interacting: Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  11. 11. Combinations of the True Self Ways we influence others: Informing Directing Communicator Communicator Our pace and energy: responding initiating role role Where we focus our attention when interacting: Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  12. 12. Combinations of the True Self Ways we influence others: Informing Directing Communicator Communicator Our pace and energy: Responding Initiating Role Role Where we focus our attention when interacting: Outcome Progress Fastest Results | Best Results Fastest Start | Best Route Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  13. 13. Bridge to Anyone On-the-Fly Communicator Communicator Informing Directing Source: The Interaction Styles Model is the property of Dr. Linda V. Berens and cannot be used, duplicated or disclosed without the express permission of Telos Publications.© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  14. 14. Bridge to Anyone On-the-Fly Responding Role Communicator Communicator Informing Directing Initiating Role Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  15. 15. Bridge to Anyone On-the-Fly Responding Role Best Route Best Results Communicator Communicator Informing Directing Fastest Results Fastest Start Initiating Role Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  16. 16. Bridging the Interaction Styles • Keep the group on track • Deliberate decisions • Define the process focus Responding Role Anticipate Communicator Communicator Informing Directing Initiating Role Source: Dr. Linda V. Berens© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  17. 17. Bridging the Interaction Styles • Keep the group on track • Deliberate decisions • Define the process focus Responding Role Anticipate Communicator Communicator Informing Directing Completion Initiating Role • Lead the group to the goal • Quick decisions Source: Dr. Linda V. Berens • Results focus© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  18. 18. Bridging the Interaction Styles • Keep the group on track • Support the group’s process • Deliberate decisions • Consultative decisions • Define the process focus • Understand the process focus Responding Role Anticipate Integrate Communicator Communicator Informing Directing Completion Initiating Role • Lead the group to the goal Source: Dr. Linda V. Berens • Quick decisions • Results focus© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  19. 19. Bridging the Interaction Styles • Keep the group on track • Support the group’s process • Deliberate decisions • Consultative decisions • Define the process focus • Understand the process focus Responding Role Anticipate Integrate Communicator Communicator Informing Directing Completion Involvement Initiating Role • Lead the group to the goal • Facilitate the group’s process • Quick decisions • Enthusiastic decisions • Results focus • Interaction focus© 2012 Marketing Operations Partners, Inc. All Rights Reserved. Interaction Bridges is a trademark of ClearAction LLC
  20. 20. “Hiring Marketing Operations Partners “Marketing Operations Partners has is one of the best investments I have been a great partner to us , consulting made in forwarding the Marketing on a variety of topics to advance our Operations activities at Anritsu. They capabilities. Their expertise and helped us define many processes attention to detail is great. I recommend across the globe to better track our them to marketing ops professionals marketing efforts, create efficiencies looking to mature their operations and and enable accurate reporting to our advance strategic projects.” staff.” – Katherine Van Diepen, -- Judy Ash, Director, Marketing Marketing Chair, Anritsu Business Systems, NetApp www.MarketingOperationsPartners.com 1-408-243-7881 info@mopartners.com
  21. 21. See What Marketing Ops Thought Leaders are Saying! Benchmarking study: Online talk show with execs  adopt best practices,  from Autodesk, Clorox,  Follow our blog! avoid pitfalls, Genworth, NetApp, … and  MOpartners.com/blog build your MO roadmap! more! MOpartners.com/ resources/store tinyurl.com/Mktg-Ops© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  22. 22. Jump-start Your Organization’s Awareness of Marketing Operations Improvement Opportunities Socialize your assessment results through this coffee table book with more than  2 dozen analyses and recommendations. Excerpts from 88‐page MO:DNA report: www.MOpartners.com/resources/MO-DNA© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  23. 23. Advance Your Expertise in Marketing Operations Marketing Operations Essentials:  4 modules available online, in‐person, or hybrid 1) Impact & Promise of Marketing Ops 2) Mobilizing Strategic Impact for Corporate Growth 3) Designing Marketing Infrastructure for Results 4) Journey to Marketing Ops Maturity www.MOpartners.com/resources/© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  24. 24. Join the Marketing Operations Future Forum The Forum takes you on a discovery process that alters your viewpoint  to manage any aspect of marketing more efficiently and effectively www.MOfutureforum.com© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  25. 25. Let’s Keep in Touch! tinyURL.com/MOfutureforum ChangeMyMO@MOpartners.com @MOpartners US +1 408 243 7881 @MOfutureforum London +44 (0)20 7193 7682 tinyurl.com/Mktg-Ops Singapore +65 8183 4022© 2012 Marketing Operations Partners, Inc. All Rights Reserved.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×