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Marketing Operations Sophistication

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Marketing intelligence, change management, staff development and Marketing governance were emphasized much more frequently among “Best Practice Firms” than among the full survey sample. Conversely, …

Marketing intelligence, change management, staff development and Marketing governance were emphasized much more frequently among “Best Practice Firms” than among the full survey sample. Conversely, “Best Practice Firms” emphasized performance management, Marketing services, and outbound #marketing execution much less relative to other companies surveyed. "Journey to Marketing Operations Maturity" MOpartners.com

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  • 1. Best-Practice Companies Focus on Sophisticated Aspects of Marketing Operations Marketing Governance Mentioned by 40%   Journey to Marketing Operations Maturity Benchmarking Study of Best Practice Staff Development www.MOpartners.com/resources www.MOpartners.com/blog Companies Lead Management Change Management Campaign Management 60% Best Practices & Knowledge Management 80% Dashboards & Scorecards Stakeholder Alignment          Sales Alignment100% Budget & Finance        Marketing Intelligence Socialization & Communications Measurement          Planning          Process Improvement          Marketing IT