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Value is what most things in business are about. And in #Marketing Operations, best-practice companies are reaping higher value as they evolve toward a more sophisticated scope for what Marketing Ops …

Value is what most things in business are about. And in #Marketing Operations, best-practice companies are reaping higher value as they evolve toward a more sophisticated scope for what Marketing Ops (MO) entails.

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  • 1. The Scope of Marketing Operations Sophisticated Increases Over Time Toward Marketing Operations Increasing Sophistication & Value Advanced Processes (LEAN, 6 Sigma) Change Management Competency Development Customer Profitability Enterprise Marketing Management Enterprise Metrics Alignment Marketing Governance Portfolio Management Predictive Analytics Shared Vision Expanded Strategic Management Marketing Operations Behavior-Rewards Alignment Best Practices Campaign Automation Cross-Functional Alignment Knowledge Management Metrics MOM / MRM / DAM Fundamental Process Mapping & DesignMarketing OperationsBudget ManagementCRMMarketing Services Journey to Marketing Operations Maturity Benchmarking Study www.MOpartners.com/resourcesMeasurement www.MOpartners.com/blogVendor Management