For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-hot-new-playground-for-project-managers-127189828
Tips for aligning Marketing Operations with enterprise strategy for higher marketing ROI.
See https://ClearAction.com
Marketing Operations: Hot New Playground for Project Managers
1. Marketing Operations 2.0:
A Hot New Playground for Project Managers
to Apply Their Craft and Raise Their Game
Center your business on customers as the key to growth: accountability, alignment & agility
5. The Enormity of the Challenge
“ Today’s marketing world is broken. I give us a ‘D’ because our mentalities have
not changed. Our work processes have not changed enough. Our measurement
has not evolved.”
– James Stengel, Global CMO, Procter & Gamble Co.
24. “Much of what marketing can contribute right now is seen as less tangible
because we lack the metrics” – Dawn Hudson, CEO, Pepsi North America
Challenge:
Demonstrating Return on Marketing
Marketing on
Defensive to Show
Contribution
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Center your business on customers as the key to growth: accountability, alignment & agility