Accountability Plays Key Role in Journey               to Marketing Effectiveness MaturityMarketing Accountability        ...
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Accountability in Journey to Marketing Effectiveness

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While the average starting point for all #MarketingOps objectives included in this study was “practiced less than 50% of the time,” it is encouraging to note that the near-term expected performance target for all MO objectives is within the range of “practiced 79%-85% of the time.”

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Accountability in Journey to Marketing Effectiveness

  1. 1. Accountability Plays Key Role in Journey to Marketing Effectiveness MaturityMarketing Accountability Setting specific commitments; tracking & adjusting performance; rewards, penalties  35% 85%Management Between Reviews   Keeping a pulse on action items during time period between marketing ops reviews   45% 85%Balance of Strategic & Tactical Elements Maintaining big picture in day‐to‐day marketing execution decisions  34% 83%Synergy With Stakeholders Leveraging value from others who have a stake in the outcome of marketing strategies  45% 83%Group Memory Management Enduring repository of marketing information despite movement of individuals   36% 82%Proliferation of Lessons Learned Widespread sharing of best marketing practices throughout the company   40% 80%Fact‐Based Decision‐Making Using data from reliable sources as key inputs to marketing decisions   31% 79% Key: 0% 25% 50% 75% 100% X%   At Inception of MO Function |      Current Performance Never Always  X% Near‐Future TargetPracticed  Practiced Journey to Marketing Operations Maturity Benchmarking Study www.MOpartners.com/resources www.MOpartners.com/blog

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