1. Develop Mobile Apps for Enterprises with
SAP Mobile Solutions
Ian Thain, Developer Evangelist, SAP

2. SAP – Help the world run better
SAP is the market leader in enterprise
business applications software
Ÿ 183,000+ customers in 130 countries
around the world
Ÿ €14.3bn total revenue in 2011, market cap
of over $85 bn
Ÿ Leading vertical strategy with more than
24 industry-specific solutions
Leader in large, midsized and small
enterprise segments with tremendous
growth opportunities in each segment
Focus on five market categories:
Applications, Analytics, Database and
Technology, Mobile, and Cloud
© 2013 SAP AG. All rights reserved. 2

3. Topics for today
1 Mobile Opportunity in the Enterprise
2 Consumer vs. Enterprise Mobile Apps
3 Mobile Development with SAP
4 Developer Programs: Learn – Build – Sell
5 Mobile Application Showcase
© 2013 SAP AG. All rights reserved. 3

4. Topics for today
1 Mobile Opportunity in the Enterprise
2 Consumer vs. Enterprise Mobile Apps
3 Mobile Development with SAP
4 Developer Programs: Learn – Build – Sell
5 Mobile Application Showcase
© 2013 SAP AG. All rights reserved. 4

5. Mobile opportunities in the enterprise
Explosive growth in mobile
adoption
Consumerisation of the
enterprise
71% of IT leaders see
mobile as transformational
80% of Fortune 500 plan to
implement mobile apps in
2012
Expectation of consumer
experience
14305206
© 2013 SAP AG. All rights reserved. 5

6. Topics for today
1 Mobile Opportunity in the Enterprise
2 Consumer vs. Enterprise Mobile Apps
3 Mobile Development with SAP
4 Developer Programs: Learn – Build – Sell
5 Mobile Application Showcase
© 2013 SAP AG. All rights reserved. 6

7. Enterprise-grade mobile application musts
Mobilize existing business
processes
Support multiple mobile
devices
Lower the total cost of
ownership
Manageable
© 2013 SAP AG. All rights reserved. 7

8. Mobile App Development for the Modern Enterprise
App Development 20% Business Application Integration
Offline access & synchronization
Authentication
Data Security – at rest & during
transmission
Administration
App versioning & lifecycle
management
Push Notifications
Proxy
Infrastructure & Platform Services 80% Reporting and analytics
© 2013 SAP AG. All rights reserved. 8

9. Topics for today
1 Mobile Opportunity in the Enterprise
2 Consumer vs. Enterprise Mobile Apps
3 Mobile Development with SAP
4 Developer Programs: Learn – Build – Sell
5 Mobile Application Showcase
© 2013 SAP AG. All rights reserved. 9

10. SAP Mobile Platform
SAP Store for Mobile Apps
Instant
Mobilization
Line-of- Industry Apps Analytics Apps
Consulting Business Apps
SAP Mobility Platform
Full Service
Platform
Managed
Mobility MEAP MDM MCAP
Backend
Agnostic
RDS SAP Business Suite Databases Third Party Apps
© 2013 SAP AG. All rights reserved. 10

11. Consistent and highly adaptable mobile platform
Create
Connect Eclipse Consume
Heterogeneous Heterogeneous
data sources mobile devices
SAP Mobile Platform
Authentication & Security
Mobile Cache & Synchronization
Business
Objects Online Proxy
Push Notifications Ÿ Hybrid container applications
OData Proxy
Ÿ Custom native applications
Application Provisioning
Ÿ 3rd party tools & frameworks
Ÿ Packaged applications
(SAP & others)
Ÿ Databases Management Console
Ÿ Web Services
Control
Device and server management and security
© 2013 SAP AG. All rights reserved. 11

12. Developing custom native mobile applications
Offline usage
Data Source Integration Device-Specific Development
Connect SMP Server SMP Tooling MBO API
Generate
Code
Deploy Customize
MBO
SMP SDK
Libraries
Device GUI SDK
© 2013 SAP AG. All rights reserved. 12

13. Developing custom native mobile applications
Online/productivity applications
Device-Specific Development
SAP NetWeaver SAP NetWeaver SMP Server
OData SDK
Gateway Gateway Modeling OData Proxy
Customize
Deploy
OData Services
Device GUI SDK
Appcelerator Titanium and
Sencha Touch integration
© 2013 SAP AG. All rights reserved. 13

14. Mobilizing simple business processes
Enabling developers to create mobile workflows with HTML5
Connect SMP Server SMP Tooling Mobile Device Application
Create/Generate
Application
MBO or Deploy
ODATA Proxy
Adobe PhoneGap Integration in HWC
© 2013 SAP AG. All rights reserved. 14

15. Making HTML5 enterprise grade
Hybrid web container
Usability Performance Security
Always Available Reliable Communication Secure Sandbox
Ÿ Push enabled Ÿ Guaranteed delivery Ÿ Personal and company
Ÿ Native services Ÿ Data stored natively device use
Ÿ Ease of provisioning Ÿ Transactional integrity Ÿ Authentication
Ÿ Run multiple applications in Ÿ Application password
container Ÿ Built-in data encryption
© 2013 SAP AG. All rights reserved. 15

16. Accelerating development with our SDK
Reusable UI Components Device Integration
UI controls, widgets, forms, and views GPS, address book, email, tasks, phone,
calendar, camera, barcode scanner, printer, RFID
Cache Management Persistence Data Parser
Runtime data management, Metadata, app data, and encryption Data protocol parsers
synchronization, metadata,
and app data
Connectivity Security Supportability Configuration and
Authentication (basic and On-boarding support, RSA Error-handling, logging, Packaging
SSO, asynch and key generation, certificate- tracing, versioning Preferences, defaults,
synchronous requests, handling app constants
notifications, push)
© 2013 SAP AG. All rights reserved. 16

17. Making mobility enterprise grade
Define Build Deploy
Provision Administrate Monitor
Update Decommission Protect
© 2013 SAP AG. All rights reserved. 17

18. Topics for today
1 Mobile Opportunity in the Enterprise
2 Consumer vs. Enterprise Mobile Apps
3 Mobile Development with SAP
4 Developer Programs: Learn – Build – Sell
5 Mobile Application Showcase
© 2013 SAP AG. All rights reserved. 18

19. SAP Developer Programs
Learn Build Sell
Ÿ SAP Developer Ÿ Trial programs Ÿ SAP Store
Center Ÿ Developer editions Ÿ Co-marketing
developers.sap.com programs
Ÿ Code Exchange
Ÿ SAP Community Ÿ Application
Network Ÿ Mobile Apps
Partner Program certification
Ÿ Developer events,
SAP InnoJam, SAP
CodeJam
© 2013 SAP AG. All rights reserved. 19

20. SAP Developer Center
Simple | Guided | “Hands-on” | Collaborative | Expert support
http://developer.sap.com
© 2013 SAP AG. All rights reserved. 20

21. What are SAP developer offerings?
SAP Mobile Apps
Partner Program
Ÿ For packaged mobile
Free
apps development
Developer License
Ÿ Licenses for local SDK
Ÿ For productive apps and runtime and SAP
Free 30 Day Trial development NetWeaver
Ÿ Local SDK, Hosted Ÿ Comprehensive
Ÿ For Evaluation runtime (cloud fee technical enablement
Ÿ Hosted (SDK, runtime, applies) and platform support
SAP ERP) Ÿ Community and expert Ÿ GTM & monetization via
support the SAP Store
Ÿ Community and expert
support
© 2013 SAP AG. All rights reserved.
2012 21

22. Free 30 Day Trial
Request access via the
Developer Center
Reach a virtual hosted
development trial
environment
Entire development
landscape
Start developing instantly-
no installation of tools
required
© 2013 SAP AG. All rights reserved. 22

23. Free Developer License on AWS
Dev License Amazon WS Amazon WS
Agreement on SCN Select Template/ Create/Run
Sizing Instance
SAP Sup
Developer EULA
Template SUP Instance
Running
Accept Decline Small
Medium
SCN USER
Developer Center Mobile Developer Large
Profile
developer.sap.com Center
Amazon Image of
SUP Server
AWS Dev Edition
SUP SDK
Download tools
Select SDK Download from
version SCN
© 2013 SAP AG. All rights reserved. 23

24. Enterprise app deployment with SAP Afaria
Deliver enterprise in-house apps over the air,
providing distribution control and reliable delivery
Allow users to download both enterprise and
suggested apps through the client portal of Afaria on
the device
Provide security for IT while maintaining user
independence
Enable enterprise apps to be managed separately
from user applications
Gain ability to revoke application usage remotely
Allow authorized apps to be assigned by user groups
Enable tracking and reporting of enterprise package
installation
© 2013 SAP AG. All rights reserved. 24

25. Introducing the SAP Mobile Apps Partner program
An end to end initiative for packaged mobile
apps development from the ecosystem
Community: Designed For All
Collaboration With Other Mobile Developers Companies Who Develop
Connect and benefit from the technical expertise of your
peers
Packaged Apps:
Ÿ Mobile ISVs
Partnering: Ÿ Systems Integrators
Flexible Pricing & Lower Startup Costs Ÿ VARs
Flexible startup packages for software development Ÿ Telcos
licenses based on your company’s needs Ÿ Customers
GTM Support:
Industry Leading App Store
Showcase your solutions on our industry leading SAP
Store for Mobile Apps
Market Potential:
Immense Growth & Opportunity
Take advantage of the $7.7B market opportunity
and reach our 176K SAP customers
© 2013 SAP AG. All rights reserved. 25

26. Test Drive the
Program or Start Today: http://
www.sapmobileappspartnercenter.com/
© 2013 SAP AG. All rights reserved. 26

27. SAP Store for Mobile Apps
Discover, evaluate and buy mobile apps
from SAP and partners
SAP Enterprise Ready App Store:
Ÿ 70+ mobile apps from SAP and certified apps
from partners
Ÿ Support for enterprise buying and evaluation
processes
Ÿ Ability to search, browse, download and deploy
applications
Ÿ In product discovery - access SAP Store via
Afaria
Ÿ Availability via SAP Store website and on device
Ÿ End to end buying process for mobile solutions
Ÿ HTML 5 version for iPad, other tablets and
desktop
Ÿ Latest version for iOS
Ÿ Improved user interface and streamlined user
experience
Ÿ Personalized recommendations
Apple iOS Android
© 2013 SAP AG. All rights reserved. 27

28. Topics for today
1 Mobile Opportunity in the Enterprise
2 Consumer vs. Enterprise Mobile Apps
3 Mobile Development with SAP
4 Developer Programs: Learn – Build – Sell
5 Mobile Application Showcase
© 2013 SAP AG. All rights reserved. 28

29. 20183440
Application Showcase

30. SAP RealSpend – B2E (Business to Employee)
Target User
Ÿ Line Manager with discretionary spend / budget
Functionality
Ÿ Analyze Budget Spending across departments,
expense types
Ÿ Understand and collaborate around potential
spend issues
Ÿ View contextual alerts and explanations
Availability Technology
Ÿ Release July 2012 – version 1.0 Ÿ SAP Mobile Platform
Ÿ Available on the Apple Store Ÿ Integration with SAP ERP
Ÿ Mobile native development
http://itunes.apple.com/us/app/sap-realspend/id542365336
© 2013 SAP AG. All rights reserved. 30

31. Key takeaways
1 It’s Enterprise Time for
mobile developers
2 SAP provides a path to
build and sell apps to
enterprises
3 SAP delivers enterprise-
scale open platform with
flexible development
© 2013 SAP AG. All rights reserved. 31

32. Thank you
Enterprise Computing Is Mobility & Mobility Is NOW!
SAP Makes You Run Like Never Before… On Mobile!
ian.thain@sap.com
http://blogs.sap.com/ithain
Twitter: @ithain

33. © 2012 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,
without the express permission of SAP AG. The information contained herein may be Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,
changed without prior notice. Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are
trademarks or registered trademarks of Google Inc.
Some software products marketed by SAP AG and its distributors contain proprietary
software components of other software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.
Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered Wi-Fi is a registered trademark of Wi-Fi Alliance.
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Bluetooth is a registered trademark of Bluetooth SIG Inc.
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are trademarks or registered trademarks of Citrix Systems Inc. registered trademarks of Sybase Inc. Sybase is an SAP company.
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Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc. companies. Data contained in this document serves informational purposes only. National
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The information in this document is proprietary to SAP. No part of this document may be
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World are trademarks or registered trademarks of Research in Motion Limited.
© 2013 SAP AG. All rights reserved. 33

34. © 2012 SAP AG. Alle Rechte vorbehalten.
Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,
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durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik und Android sind
vorherige Ankündigung geändert werden. Marken oder eingetragene Marken von Google Inc.
Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte können INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation.
Softwarekomponenten auch anderer Softwarehersteller enthalten. Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance.
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SAP AG.
Retina, Safari, Siri und Xcode sind Marken oder eingetragene Marken der Apple Inc.
IOS ist eine eingetragene Marke von Cisco Systems Inc. Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen
Firmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu Informations-
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Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry App
World sind Marken oder eingetragene Marken von Research in Motion Limited. Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und
Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und
in welcher Form auch immer, nur mit ausdrücklicher schriftlicher Genehmigung durch
SAP AG gestattet.
© 2013 SAP AG. All rights reserved. 34