Does Shrek need enterprise bookmarking

Does Shrek Need Enterprise Bookmarking??
Shrek® Shrek™ © 2010 DreamWorks Animation L.L.C.

Does Shrek Need Enterprise Bookmarking??
ABSOLUTELY!!

It is all about knowledge!

If Shrek and Donkey would have sharedtheir bookmarks, Shrek would have immediately found out the escape clause of Rumpelstiltskin’s contract

If Shrek and Donkey would have sharedtheir bookmarks, Shrek would have immediately found out the escape clause of Rumpelstiltskin’s contract
For those of you who have not seen yet the excellent film:
If Shrek receives "True Love’s First Kiss", the contract will be rendered null and void

Everybody needs knowledge management

What Donkey knew was a kind of
tacit knowledge
(Winter 1987; Nonaka 1991, 1994; Kogut and Zander 1992)

Tacit knowledge exists only in somebody’s head

Actually, not only in head…

Tacit knowledge is:
Embodied
Intuitive
Tied to the senses
Escaping any formal analysis through self-introspection
(Polanyi 1958)

Tacit knowledge is subjective and experiential, and cannot be directly shared with others
Nobody can learn how to swim by merely reading a manual

How can others benefit from tacit knowledge?
How can we share tacit knowledge?

Knowledge Conversion
(Nonaka 1991, 1994)

Individuals acquire tacit knowledge through action, practice, and reflection

This process has also a social dimension: learning through participation in social practices
From the dawn of humanity tribal people teach young generation to hunt by including them in the hunt

Knowledge sharing must enable individuals to:
Discover and select relevant social practices in their organization
Participate in them and become a practitioner
Develop the tacit knowledge through this participation

The social dimension of enterprise bookmarking:
Discussion
Tags are more than just keywords
Tags are topics, concepts, subject-matter
Enable users to discuss tags, their meaning, their use
Allow users to engage

Sharing
It is not enough to reference content, to bookmark it
Reference must incorporate suggestions how to use it
Allow users to share their experience
Allow users to advise on potential use of bookmarks

Recommending
Provide a simple voting mechanism
Apply user voting to sorting and ranking
Enable users to explain their vote
Enable users to advocate their recommendations

Enables users to detect and select relevant social practices and practitioners
Allows them to join and participate in these social practices
Enables them to develop tacit knowledge through participation in social practices

Enterprise bookmarking is not only about bookmarking
Enterprise bookmarking must have a social dimension
Enterprise bookmarking must support knowledge conversion

Try
BrightLight
www.enterprise-bookmarking.net

All rights to the images, names, characters, etc. of Shrek and Donkey used in this presentation belong to their creators: DreamWorks Animation L.L.C.
Enjoy the film!
Shrek®: Shrek ™ & ©2010 DreamWorks Animation L.L.C.

Does Shrek need enterprise bookmarking

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