REACHING NICHE AUDIENCES <ul><li>the work of a digital writer in an online age </li></ul>BY TIM WRIGHT [email_address]
MY CAREER IN 1 SLIDE
ONLINE CAROLINE: 2000 WEBCAM & EMAIL DRAMA <ul><li>500,000 page impressions per month </li></ul><ul><li>2,500 emails to Ca...
ONLINE CAROLINE: 2000 “ Caroline – big commiserations on your burglary! Do you know that it was all set up as ‘extra enter...
ONLINE CAROLINE: 2000 AUDIENCE AMBUSHES &quot;Who the hell are you and why have you been sending messages to my dad? He ha...
IT3C: 2000 “ An aquarium 250cm x 100cm x 100cm” “ A really rich chocolate cake, a really rich husband, a telephone that wo...
XPT totalfulfilment: 2000 “ From Arnhem to Addis Adeba, from Zapata to Zanzibar, our mission is to give and take whatever ...
MOUNT KRISTOS: 2001 TURNING AUDIENCES INTO PERFORMERS <ul><li>Personalised storytelling & messaging </li></ul><ul><li>Prem...
PLANET JEMMA: 2003 EDUCATION VALUE vs VOLUME: THE CHANGING OF A FEW MINDS &quot;I think it's so cool that you do astro-phy...
IN SEARCH OF OLDTON: 2004 USER GENERATED CONTENT ONLINE – RADIO - PRINT &quot;Do you remember the allotments? I can't plac...
GOLFONTHEMOON: 2006 DIY PERFORMANCE & PLAYMAKING KITS <ul><li>Inhabiting social networking & media sharing services </li><...
BBC R4 TODAY: 2007/8 RETHINKING A FLAGSHIP RADIO NEWS PROGRAMME <ul><li>Making sure audio travels easily </li></ul><ul><li...
TELECTROSCOPE: 2008 A PUBLIC DEVICE  DOCUMENTED BY  THE AUDIENCE
KIDMAPPED!: 2009 TAKING BOOKS FOR WALKS
RADIO 4 SWYWTH: 2010 RADIO DRAMA WEB SERVICE AUDIENCE PARTICIPATION PERSONAL USE &quot;How do we do it? It's simple. You w...
Upcoming SlideShare
Loading in …5
×

Key Projects & Productions since 1998

434 views

Published on

A quick tour of the key interactive & crossplatform projects that Tim Wright has worked on over the last 10-15 years

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
434
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Key Projects & Productions since 1998

  1. 1. REACHING NICHE AUDIENCES <ul><li>the work of a digital writer in an online age </li></ul>BY TIM WRIGHT [email_address]
  2. 2. MY CAREER IN 1 SLIDE
  3. 3. ONLINE CAROLINE: 2000 WEBCAM & EMAIL DRAMA <ul><li>500,000 page impressions per month </li></ul><ul><li>2,500 emails to Caroline per month </li></ul><ul><li>100+ ansaphone messages per week </li></ul><ul><li>66,500 episodes viewed a month </li></ul><ul><li>7 average page views per episode </li></ul><ul><li>11,000 hours online in month 1 </li></ul><ul><li>£0 marketing spend </li></ul>
  4. 4. ONLINE CAROLINE: 2000 “ Caroline – big commiserations on your burglary! Do you know that it was all set up as ‘extra entertainment’ for viewers?...” “ I’ve let the police know but they weren’t really able to do anything cos i don’t know your address. I phoned them again but they started getting a bit shirty.” AUDIENCE RESPONSE
  5. 5. ONLINE CAROLINE: 2000 AUDIENCE AMBUSHES &quot;Who the hell are you and why have you been sending messages to my dad? He has got my mum and would not want anyone else!&quot;
  6. 6. IT3C: 2000 “ An aquarium 250cm x 100cm x 100cm” “ A really rich chocolate cake, a really rich husband, a telephone that works in the shower, a husband that works in the shower, a really big diamond ring, bigger boobs, did i already mention chocolate cake?” “ Her back” PERSONAL CONTENT WITHIN A VIRTUAL SERVICE
  7. 7. XPT totalfulfilment: 2000 “ From Arnhem to Addis Adeba, from Zapata to Zanzibar, our mission is to give and take whatever is required in order to ensure that each and every client gets exactly what he or she wants. A combination of sophisticated storage, transport and logistics expertise allows us to transport anything to anywhere - by road, by rail, by sea, by air. We deliver what you want, when you want it.&quot; A FICTIONAL BUSINESS
  8. 8. MOUNT KRISTOS: 2001 TURNING AUDIENCES INTO PERFORMERS <ul><li>Personalised storytelling & messaging </li></ul><ul><li>Premium rate messaging & singing </li></ul><ul><li>Opportunities to graffiti </li></ul><ul><li>Peculiar star signs & fortune telling </li></ul><ul><li>You are what you eat </li></ul><ul><li>Merchandising (string!) </li></ul><ul><li>Nightclub events </li></ul><ul><li>Character & format rights </li></ul><ul><li>Dating! </li></ul>
  9. 9. PLANET JEMMA: 2003 EDUCATION VALUE vs VOLUME: THE CHANGING OF A FEW MINDS &quot;I think it's so cool that you do astro-physics. I asked my science teacher about it, and he says it's an extremely difficult subject. On that basis, i love a challenge, so maybe i'll give it a go!:-)&quot;   &quot;Your aim has worked (well on me at least) as before science seemed the most dullest thing ever, but after watching and reading about your life, my mind has changed.&quot;
  10. 10. IN SEARCH OF OLDTON: 2004 USER GENERATED CONTENT ONLINE – RADIO - PRINT &quot;Do you remember the allotments? I can't place them anywhere but our uncles and our grandads had their sheds there...&quot; &quot;This park bench looks remarkably like the one in your picture. I used to hang out on it when i was bored with nothin better to do than drink cider and snog the local boys*...&quot; “
  11. 11. GOLFONTHEMOON: 2006 DIY PERFORMANCE & PLAYMAKING KITS <ul><li>Inhabiting social networking & media sharing services </li></ul><ul><li>Youtube, Twitter, Facebook, Flickr </li></ul><ul><li>Searching, embedding & remixing thru tags: #golfonthemoon </li></ul><ul><li>Playing with Lego, Action Man, Golf Equipment </li></ul><ul><li>Playing in public, flashmobbing, mapping out play spaces </li></ul>
  12. 12. BBC R4 TODAY: 2007/8 RETHINKING A FLAGSHIP RADIO NEWS PROGRAMME <ul><li>Making sure audio travels easily </li></ul><ul><li>Staying in synch with broadcast output </li></ul><ul><li>Working out where the listeners are at different points in the day </li></ul><ul><li>Using software that suits the staff </li></ul><ul><li>Using software that suits the organisation now & in the future </li></ul><ul><li>Making audio easy to find, to travel with, to share, to talk about. </li></ul>
  13. 13. TELECTROSCOPE: 2008 A PUBLIC DEVICE DOCUMENTED BY THE AUDIENCE
  14. 14. KIDMAPPED!: 2009 TAKING BOOKS FOR WALKS
  15. 15. RADIO 4 SWYWTH: 2010 RADIO DRAMA WEB SERVICE AUDIENCE PARTICIPATION PERSONAL USE &quot;How do we do it? It's simple. You write them down. You send them to us. And we record them, publish them on the web for everyone to hear. And some of them get to be included in the Afternoon Play.&quot;

×