CROSS-PLATFORM WRITING

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Session for Cyfle ScriptWriter Weekend in Cardiff Nov 1 08

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  • CROSS-PLATFORM WRITING

    1. 1. CROSSPLATFORM WRITING BY TIM WRIGHT [email_address]
    2. 2. CROSSPLATFORM WRITING
    3. 3. WHAT PLATFORMS?
    4. 4. THE DIFFERENCE WEB + WIRELESS
    5. 5. TRADITIONAL TRANSMEDIA THE MOVIE THE GAME MERCHANDISING PR & MARKETING FRANCHISING & FORMATTING
    6. 6. ‘ SIMPLE’ CONVERSIONS
    7. 7. ‘ COMPLEX’ CONVERSIONS
    8. 8. <ul><li>WRITING FOR DIGITAL MEDIA </li></ul><ul><li>CHANGES THE WAY YOU WRITE </li></ul>WRITING TO FIT DIFFERENT STYLES 4 DIFFERENT PLATFORMS CHARACTER DEVELOPMENT PERSONALISATION JOINING UP THE DOTS MAKING PEOPLE CLICK WORKING WITH SOFTWARE MOBILISATION (AND PROXIMITY) BEING USEFUL PLAY & PARTICIPATION PUZZLES & CONSPIRACIES THE RETURN PATH & LATENCY REMIXING, REPURPOSING CHOOSING SOFTWARE
    9. 9. for the girl who stole my ice cream in 1973
    10. 10. NOODLING
    11. 11. <ul><li>WRITING FOR DIGITAL MEDIA </li></ul><ul><li>CHANGES THE WAY YOU WRITE </li></ul>WRITING TO FIT DIFFERENT STYLES 4 DIFFERENT PLATFORMS CHARACTER DEVELOPMENT PERSONALISATION JOINING UP THE DOTS MAKING PEOPLE CLICK WORKING WITH SOFTWARE MOBILISATION (AND PROXIMITY) BEING USEFUL PLAY & PARTICIPATION PUZZLES & CONSPIRACIES THE RETURN PATH & LATENCY REMIXING, REPURPOSING PERSONALISATION
    12. 12. <ul><li>Webcam & Email Drama </li></ul>ONLINE CAROLINE 87% episode on episode retention rate 500,000 Impressions 2,500 emails to Caroline per month 100+ ansaphone messages per week 66,500 episodes viewed a month 7 average page views per episode 11,000 hours online at 10 minutes per episode in month 1 £0 marketing spend Promoted on the Freeserve home page for approximately a week
    13. 13. “ CAROLINE – BIG COMMISERATIONS ON YOUR BURGLARY! DO YOU KNOW THAT IT WAS ALL SET UP AS ‘EXTRA ENTERTAINMENT’ FOR VIEWERS?...” “ I’VE LET THE POLICE KNOW BUT THEY WEREN’T REALLY ABLE TO DO ANYTHING COS I DON’T KNOW YOUR ADDRESS.I PHONED THEM AGAIN BUT THEY STARTED GETTING A BIT SHIRTY.” ONLINE CAROLINE
    14. 14. ONLINE CAROLINE WHO THE HELL ARE YOU AND WHY HAVE YOU BEEN SENDING MESSAGES TO MY DAD? HE HAS GOT MY MUM AND WOULD NOT WANT ANYONE ELSE!
    15. 15. <ul><li>Virtual Gift-Giving Service </li></ul>IT3C INCREASED ONLINE TIME PERSONALISATION & TRACKING SPONSORSHIP & MARKETING MOBILE APPLICATIONS REAL GIFT GIVING
    16. 16. IT3C “ AN AQUARIUM 250CM X 100CM X 100CM” “ A REALLY RICH CHOCOLATE CAKE, A REALLY RICH HUSBAND, A TELEPHONE THAT WORKS IN THE SHOWER, A HUSBAND THAT WORKS IN THE SHOWER, A REALLY BIG DIAMOND RING, BIGGER BOOBS, DID I ALREADY MENTION CHOCOLATE CAKE?” “ HER BACK”
    17. 17. XPT http://uk.youtube.com/watch?v=ThIOzDwBRZ4 http:/www.xpt.com
    18. 18. <ul><li>Lonelygirl15 </li></ul><ul><li>Kate Modern </li></ul><ul><li>Sophia’s Diary </li></ul><ul><li>Anna’s Phone </li></ul>ONLINE CAROLINE
    19. 19. <ul><li>WRITING FOR DIGITAL MEDIA </li></ul><ul><li>CHANGES THE WAY YOU WRITE </li></ul>WRITING TO FIT DIFFERENT STYLES 4 DIFFERENT PLATFORMS CHARACTER DEVELOPMENT PERSONALISATION JOINING UP THE DOTS MAKING PEOPLE CLICK WORKING WITH SOFTWARE MOBILISATION (AND PROXIMITY) BEING USEFUL PLAY & PARTICIPATION PUZZLES & CONSPIRACIES THE RETURN PATH & LATENCY REMIXING, REPURPOSING JOINING UP THE DOTS
    20. 20. ONLINE CAROLINE
    21. 21. BBC CASTAWAY
    22. 22. TODAY
    23. 23. THE TELECTROSCOPE
    24. 24. IN SEARCH OF OLDTON
    25. 25. <ul><li>WRITING FOR DIGITAL MEDIA </li></ul><ul><li>CHANGES THE WAY YOU WRITE </li></ul>WRITING TO FIT DIFFERENT STYLES 4 DIFFERENT PLATFORMS CHARACTER DEVELOPMENT PERSONALISATION JOINING UP THE DOTS MAKING PEOPLE CLICK WORKING WITH SOFTWARE MOBILISATION (AND PROXIMITY) BEING USEFUL PLAY & PARTICIPATION PUZZLES & CONSPIRACIES THE RETURN PATH & LATENCY REMIXING, REPURPOSING THE RETURN PATH REMIXING REPURPOSING
    26. 26. <ul><li>Participative Blog Fiction </li></ul>IN SEARCH OF OLDTON ARTS RESEARCH & EDUCATION WORKSHOPS & PERFORMANCES PLAYING CARDS BBC RADIO BROADCAST
    27. 27. USER GENERATED CONTENT DEAR TIM, DO YOU REMEMBER THE ALLOTMENTS? I CAN'T PLACE THEM ANYWHERE BUT OUR UNCLES AND OUR GRANDADS HAD THEIR SHEDS THERE, WHERE OLD PICNIC CHAIRS TOOK ON THE AIRS OF THRONES AND DENTED THERMOS FLASKS GAVE OFF A SCENT OF SUGARED MILK. WE ATE PEAS THERE, FROM THE POD. “ THIS PARK BENCH LOOKS REMARKABLY LIKE THE ONE IN YOUR FIRST OLDTON PICTURE. I USED TO HANG OUT ON IT WHEN I WAS A BORED TEENAGER WITH NOTHIN BETTER TO DO THAN DRINK CIDER, SMOKE MENTHOLS AND SNOG THE LOCAL BOYS (THERE WAS A BOY CALLED TIM BTW WHO I REALLY FANCIED)”
    28. 28. MIXED MEDIA “ I MET A LADY LAST YEAR WHO TOLD ME TO WRITE YOUR NAME ON A PIECE OF PAPER, ATTACH IT TO A BALLOON, AND THEN LET GO.INSTEAD I MADE YOU A ROOM, PLAYED YOU SONGS, GOT DRUNK AND IMAGINED YOU WALKED IN AND GAVE ME YOUR JUMPER TO WEAR.” “ OLD MISS SEEWOOD, OVER 150 YEARS OLD AND LIVED BY THE RIVER. SHE CAUGHT ME THROWING STICKS AT HER HORSE CHESTNUT TREE AND INVITED ME IN TO HER COTTAGE. THINKING SHE WAS A WITCH I AGREED.” IS THIS MY DAD HARD AT WORK IN THE BRUSH FACTORY AS A LAD, MAYBE?
    29. 29. <ul><li>WRITING FOR DIGITAL MEDIA </li></ul><ul><li>CHANGES THE WAY YOU WRITE </li></ul>WRITING TO FIT DIFFERENT STYLES 4 DIFFERENT PLATFORMS CHARACTER DEVELOPMENT PERSONALISATION JOINING UP THE DOTS MAKING PEOPLE CLICK WORKING WITH SOFTWARE MOBILISATION (AND PROXIMITY) BEING USEFUL PLAY & PARTICIPATION PUZZLES & CONSPIRACIES THE RETURN PATH & LATENCY REMIXING, REPURPOSING PLAY PARTICIPATION
    30. 30. <ul><li>Web 2.0 Play </li></ul>GOLF ON THE MOON (MEANINGFUL?) WEB 2.0 CONTENT GENERATION PERFORMANCES & EVENTS WORKSHOPS & EXHIBITIONS GAMES & COMPETITIONS ARGs!?
    31. 31. GOLF ON THE MOON TALK LIKE AN ASTRONAUT BE SHORT, SHARP & CONCISE IN ALL COMMUNICATION WRITE DOWN AN EXAMPLE OF THE QUICKEST WAY TO SAY SOMETHING IMPORTANT… Delete - other - you - FIRE! Say again. Over . DON’T SING!
    32. 32. GOLF ON THE MOON BUILD ME A ROCKET BRICK BY BRICK
    33. 33. GOLF ON THE MOON TURN MAJOR TIM INTO YOUR TOY
    34. 34. GOLF ON THE MOON DESIGN & PLAY YOUR OWN MOONGOLF HOLE
    35. 35. <ul><li>WRITING FOR DIGITAL MEDIA </li></ul><ul><li>CHANGES THE WAY YOU WRITE </li></ul>WRITING TO FIT DIFFERENT STYLES 4 DIFFERENT PLATFORMS CHARACTER DEVELOPMENT PERSONALISATION JOINING UP THE DOTS MAKING PEOPLE CLICK WORKING WITH SOFTWARE MOBILISATION (AND PROXIMITY) BEING USEFUL PLAY & PARTICIPATION PUZZLES & CONSPIRACIES THE RETURN PATH & LATENCY REMIXING, REPURPOSING MOBILITY
    36. 36. drama everywhere on the MOVE in your pocket up your street
    37. 37. MOBILITY. PROXIMITY. Wireless access Mobile video Located media
    38. 38. ADD YOUR STUFF, FIND YOUR FRIENDS. stick your own stuff on maps make trails for other people Find stuff near you Check out the local action. Watch scenes THAT RELATE TO where you are right now
    39. 39. Rate scenes & routes leave comments, make judgements, Suggest & write new scenes lure characters into locations Watch characters & storyLines come to life near you Your input changes the route BRING THE DRAMA TO YOU.
    40. 40. <ul><li>BROADCASTERS </li></ul><ul><li>BBC, C4, ITV, SKY, MTV, DISCOVERY, ENDEMOL, ALL3MEDIA </li></ul><ul><li>MOBILE OPERATORS </li></ul><ul><li>VODAFONE, ORANGE, T-MOBILE, 02 </li></ul><ul><li>ISP & WEB </li></ul><ul><li>GOOGLE, YAHOO, MSN, BEBO, MYSPACE </li></ul><ul><li>TELCOS </li></ul><ul><li>BT, CARPHONE WAREHOUSE, VIRGIN </li></ul><ul><li>GAMES </li></ul><ul><li>SONY, NINTENDO, MICROSOFT, EA </li></ul>OBVIOUS MARKETS
    41. 41. <ul><li>RETAILERS </li></ul><ul><li>TESCO, ICELAND, OCADO, MCDONALDS </li></ul><ul><li>HARDWARE MANUFACTURERS </li></ul><ul><li>SONY, NOKIA, HP, LOGITECH, APPLE </li></ul><ul><li>ADVERTISERS </li></ul><ul><li>BMW, SMIRNOFF, NIKE, GUINNESS </li></ul><ul><li>PRINT PUBLISHERS </li></ul><ul><li>PENGUIN, NEWS INTERNATIONAL, IPC, GUARDIAN </li></ul><ul><li>HOME SERVICE PROVIDERS </li></ul><ul><li>BRITISH GAS, OCADO, NATWEST </li></ul>LESS OBVIOUS MARKETS
    42. 42. <ul><li>EDUCATION </li></ul><ul><li>DIGITAL CURRICULUM, CREATIVE PARTNERSHIPS, TEACHERS TV, AHRC </li></ul><ul><li>PUBLIC FUNDS </li></ul><ul><li>DTI/DCMS, NESTA, ARTS COUNCIL, FILM COUNCIL, </li></ul><ul><li>WELCOME FOUNDATION, NATIONAL HERITAGE </li></ul><ul><li>INDEPENDENT WEB </li></ul><ul><li>YOUTUBE CHANNELS, HABBO HOTEL, WoW </li></ul><ul><li>USER GENERATED CONTENT </li></ul><ul><li>FLICKR, TYPEPAD, LIFEBLOG, 4DOCS </li></ul><ul><li>PUBLIC SPACES </li></ul><ul><li>THEATRES, MUSEUMS, TRAIN STATIONS, SPORTS ARENAS, SHOPPING CENTRES </li></ul>INDEPENDENT MARKETS
    43. 43. <ul><li>TELEVISION & FILM </li></ul><ul><li>NEWS – SPORT - RADIO – DOCUMENTARY - DRAMA </li></ul><ul><li>MOBILE </li></ul><ul><li>VOICE – TEXT – MUSIC – GAMES – PHOTOS – CLIPS – WEB - SEARCH </li></ul><ul><li>BROADBAND WEB </li></ul><ul><li>VIDEO – ANIMATION – AUDIO - COMMUNITY – MMP GAMES - ARGS </li></ul><ul><li>CONSOLE GAMES </li></ul><ul><li>RPG – SHOOT ‘EM UP – SPORTS – SIMULATION - SONG & DANCE - CASUAL </li></ul><ul><li>- </li></ul>OBVIOUS GENRES
    44. 44. <ul><li>CROSS MEDIA/HYBRIDS </li></ul><ul><li>TREASURE HUNTS – CONSPIRACY THEORIES – </li></ul><ul><li>PARLOUR/PLAYGROUND GAMES – MUSIC/AUDIO/RADIO </li></ul><ul><li>PRINT </li></ul><ul><li>JIT PUBLISHING – PERSONALISED PRINTING – PHOTOS </li></ul><ul><li>LIVE PERFORMANCE </li></ul><ul><li>MUSIC – THEATRE – SPORT - FUNPARKS </li></ul><ul><li>TEENS/EDUCATION </li></ul><ul><li>DIGITAL CURRICULUM – GAMES – DOCUMENTARY – TOOLS & SERVICES </li></ul>LESS OBVIOUS GENRES
    45. 45. <ul><li>USER GENERATED CONTENT </li></ul><ul><li>ALTERNATE REALITY GAMES </li></ul><ul><li>VIDEO EVERYWHERE </li></ul><ul><li>LOCATION/SITE SPECIFIC </li></ul><ul><li>WEARABLES/MAKABLES </li></ul><ul><li>ARTIFICIAL INTELLIGENCE </li></ul><ul><li>ROBOTICS </li></ul>THE FANCY STUFF
    46. 46. <ul><li>Video Production & Editing </li></ul><ul><li>Sound & Music Production </li></ul><ul><li>Scriptwriting & Editing </li></ul><ul><li>Interactive Copywriting </li></ul><ul><li>2D/3D Design (HTML/Graphics/Interface/Branding) </li></ul><ul><li>Flash Animation </li></ul><ul><li>Interaction & Games Design </li></ul><ul><li>Mobile Development </li></ul><ul><li>HTML Programming </li></ul><ul><li>Server Programming </li></ul><ul><li>Middleware Programming </li></ul><ul><li>Technical Testing </li></ul><ul><li>User Testing </li></ul><ul><li>Hosting Services </li></ul><ul><li>SMS Services </li></ul><ul><li>Community Management & Moderation </li></ul><ul><li>Sales & Marketing </li></ul><ul><li>Packaging & Distribution </li></ul><ul><li>Financial & Legal Management </li></ul><ul><li>Project Management </li></ul>THE TEAM YOU MIGHT NEED
    47. 47. DOCUMENTATION Project Summary Key Features Platform Target Market Sample Script Visual Treatment Basic Walkthrough 2 x User Scenarios Cost Summary + Detailed Budget Project Value/Revenue Opportunities Rights Past Projects Production Partners Resource/Asset List Functional Spec Technical Spec Software Web Pitch/Canned Demo
    48. 48. <ul><li>The Author </li></ul><ul><li>Software: </li></ul><ul><li>GoLive, PhotoShop, Flash… </li></ul><ul><li>Services: </li></ul><ul><li>Web hosting, trAce forums, Typepad, Printing, Paypal </li></ul><ul><li>Funders: </li></ul><ul><li>Writers for the Future/4Learning </li></ul><ul><li>Output: </li></ul><ul><li>Workshops, Training, Skills Development, </li></ul><ul><li>Playing Cards, Radio Drama, </li></ul><ul><li>Net Traffic, Community Building </li></ul><ul><li>The Audience! </li></ul>A SIMPLER APPROACH
    49. 49. <ul><li>WRITING FOR DIGITAL MEDIA </li></ul><ul><li>CHANGES THE WAY YOU WRITE </li></ul>WRITING TO FIT DIFFERENT STYLES 4 DIFFERENT PLATFORMS CHARACTER DEVELOPMENT PERSONALISATION JOINING UP THE DOTS MAKING PEOPLE CLICK WORKING WITH SOFTWARE MOBILISATION (AND PROXIMITY) BEING USEFUL PLAY & PARTICIPATION PUZZLES & CONSPIRACIES THE RETURN PATH & LATENCY REMIXING, REPURPOSING ENTERTAINING RESPONSIVE RESPONSIBLE INCLUSIVE PLAYFUL CONTEXT SENSITIVE NETWORKED SOCIAL *AND* USEFUL
    50. 50. BEING USEFUL MULTIPLATFORM STORYTELLING FOR SCREENWRITERS Pollyanna Lindley on 020 7025 1987 or email [email_address] , or apply online at http://www.01zero-one.co.uk/apply_now.htm . BOOKMARKS http://delicious.com/timwright1964/zero1 BLOG http://timwright.typepad.com/

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