KRnet 2009-Session 3
Collective Intelligence for Convergence Services
Next Social Network Service
Calm technology
Dr. Kang, Jang Mook
Email : redsea@sejong.ac.kr
15:20-15:45 발표
15:45-15:55 질의 응답

1. A brief overview
2. Ubiquitous Computing, Web 2.0, UCC
3. Interdisciplinary study and research
Kang, Jang Mook
mooknc@gmail.com
JUNE. 2009.
Blog : http://blog.ohmynews.com/UCnam/category/10203

생각해보기
The Twittersphere
Say hello in 140 characters

Evolution of Platforms + Successful Platform Monopolists
• IBM = Big Iron (1970s-1990s) • Google = Search Act II (2000-curr.)
• Intel = Integrated Circuit (1980's-curr.) • PayPal = Online Payments (2000-curr.)
• Microsoft = Desktop (1990's - mid • Apple = iTunes + iPod (2003-curr.)
2000’s) • YouTube = Online Video (2006-curr.)
• Cisco = Network (1990's-curr.)
• AOL = Email + Gated Internet (1992-2001) • Friendster = Social Networks vI (2002-2004)
• Yahoo = Search Act I (1994-2000) • LinkedIn = Prof. Social Networks (2003-curr.)
• Amazon = Books/New Goods (1995-curr.) • MySpace = Social Networks v2 (2005-2007)
• eBay = Used Goods (1995-2004) • Facebook = Social Networks v3 (2007-curr.)
• Craigslist = Classifieds (1998-curr.) • Twitter = Social Networks v3.5 (2008-?)
Social Networks: Facebook, MySpace, LinkedIn, Twitter, Orkut, hi5, Friendster, etc

관계를 Mash-Up하고 syndication 하라.

Social Networking Wheel

The Social Media Participation Ladder
…..classifies people according Publish a blog
Publish your own Web pages
to how they participate using Creators Upload video you created
Upload audio/music you created
social technologies. Write articles or stories and post them
Post ratings/reviews of products/services
Comment on someone else’s blog
Critics
Contribute to online forums
Contribute to/edit articles in a wiki
Use RSS feeds
Collectors Add “tags” to Web pages or photos
“Vote” for Web sites online
Maintain profile on a social networking site
Joiners
Visit social networking sites
Read blogs
Watch video from other users
Spectators Listen to podcasts
Read online forums
Read customer ratings/reviews
Inactives None of the above
Groups include people participating in at least
one of the activities monthly.

네트워크 이론으로 조망해 본 쇼셜 네트워크 서비스

Social Intelligence Metrics
Activity • Web Analytics
Tone • Sentiment
• Spread over time,
Velocity • URLs, Trackbacks Phase 2
Attention • Duration on site
Participatio • Comments, trackbac
n ks
Qualitativ • Comments, what did
e they say, what did
attributes they mean

1 +1 = 3 – Social Media Measurement is multi-variate

Community developed services
Most interesting is the fact that it’s the twitter community that have pushed new features and
products through the public API. Hundreds of new products and services have been developed. Pur
ely by the community and twitter have become a great tool for research.

Social Networking & Mobile Internet
‘This development is encouraging for the future of the mobile internet,’ commented Hill.
‘Social networking is taking the mobile internet out of the early adapter demographic and
Into the mainstream.’ source : comSocre M: Metrics

첨단 단말기를 활용한 사회적 활동의 재편

관계로 재편되는 매체
How brands currently use Facebook

Social network의 Hub로 진화하는 참여

Calm Social Network Service
And/Or Benefits:
Software
“Wisdom of Crowds”
that gets smarter the
Collaboration
more people use it
Blind Data Sharing
e Community
co u
ntr se c om
ibu r out
tio Intentions increasing
ns Gestures
dee mass of hard to
pen Personal Data
ing Shared Data recreate data
net
wor Secret Formula
ke
ffec
t collective
intelligence Fabric of Web
realized
Web Site network
potential

Than Q
redsea@sejong.ac.kr
The followings were made to supplement
my shabby presentation.
When you need anything,
please e-mail me at this address at any time.

References
: Hellogroup, ‘Thomas Petersen Twitter’,
http://www.slideshare.net/hellogroup/2009-06-08-thomas-petersen-twitter(사이트 방문:2009.06.)
: hellogroup,‘2009 06 08 Thomas Petersen Twitter’,
http://www.slideshare.net/hellogroup/2009-06-08-thomas-petersen-twitter(사이트 방문:2009.06.)
: Geeks On A Plane, ‘Overview of US Platforms & Social Networking(Startonomics Tokyo, June 2009)’,
http://www.slideshare.net/GeeksOnaPlane/overview-of-us-platforms-social-networking-startonomics-tokyo-june-2009-1566007(사이트 방문:2009.06.)
: http://local.daum.net/map/index.jsp, http://www.Best-Google-Phone.com (사이트 방문:2009.06.)
: Mediabistro.com (사이트 방문:2009.06.)
: 쉘린 리, 조시 버노프 지음(이주만 옮김), [그라운드스웰, 네티즌을 친구로 만든 기업들], 지식노마드, 2008, 인용
: Ethan Hein, ‘Creative Networking Topics,’ http://www.flickr.com/photos/ethanhein/2865939493(사이트 방문:2009.01.)
Ethan Hein, ‘Visilink,’ http://www.flickr.com/photos/ethanhein/2860943467/in/photostream(사이트 방문:2009.01.)
Arenamontanus, ‘Wordchain network for Lojban 5-letter words,’
http://www.flickr.com/photos/arenamontanus/352130655/in/photostream(사이트 방문:2009.01.)
: Sean Moffitt, ‘Monitoring Measuring Social Media’,
http://www.slideshare.net/agentwildfire/monitoringmeasuringsocialmedia-presentation (사이트 방문:2009.06.)
: movylo, ‘mobile social network’,
http://downloads.slidesharecdn.com/movylovideoblog-090611040127-phpapp02.pdf (사이트 방문:2009.06.)
: Adam Graham, ‘Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint’,
http://www.slideshare.net/adamgraham/facebook-developers-conference-saint-presentation-social-networks-an-agency-perspective (사이트 방문:2009.06.)
: David Terrar, ‘The Business Case For Corporate Social Networks’,
http://www.slideshare.net/david_terrar/the-business-case-for-corporate-social-networks-1552528 (사이트 방문:2009.06.)
Somethin'New, \"Use-Pyramid of User Generated Content\",
http://www.flickr.com/photos/somethinnew/351523173/ (사이트 방문:2009.06.)
: http://www.socialmediatoday.com/ (사이트 방문:2009.06.)