Ignite Mom Influencers   Capabilities Highlights www.MomCentralConsulting.com
<ul><li>Specialize in Marketing to Moms </li></ul><ul><li>CEO Stacy DeBroff is nationally recognized parenting expert and ...
Why Mom Word-of-Mouth Programs work
Beverages
Food
Consumer Packaged Goods
Technology, Financial Services, Consumer Appliances
Toys and kids entertainment
How Word-of-Mouth differs from Advertising Advertising  =  one way message from brand to consumer. Often it is a message s...
MCC Mom Ambassador Case Study:  Feld Entertainment Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009...
Case   Study:  Feld Entertainment <ul><li>Engage passionate influencers as Ambassadors </li></ul><ul><ul><li>Geo-targeted ...
<ul><li>Find and Ignite Enthusiasts:   </li></ul><ul><li>750 Mom Ambassadors   across 20 markets.  </li></ul><ul><li>Chang...
MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 www.MomCentralConsulting.com 617- 244-3002
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Mom Central Consulting Capabilities

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Capabilities deck highlighting key offerings from Mom Central Consulting

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Mom Central Consulting Capabilities

  1. 1. Ignite Mom Influencers Capabilities Highlights www.MomCentralConsulting.com
  2. 2. <ul><li>Specialize in Marketing to Moms </li></ul><ul><li>CEO Stacy DeBroff is nationally recognized parenting expert and author. In 2009 Nielsen recognized Stacy within the “Mom Power Pack” of “Momfluentials” </li></ul><ul><li>Help companies develop meaningful conversations, connections, and communities with Moms </li></ul><ul><li>Reach Moms and engage them in powerful word-of-mouth Programs: Mom Ambassador, viral marketing across SM platforms, geo-targeted events </li></ul><ul><li>Moms take action and recommend your brand, fueling brand awareness, engagement, product trial, </li></ul><ul><li>and sales </li></ul><ul><li>Work with over 200 national brands </li></ul><ul><li>Breadth of consulting services, including research and social media strategy and listening, for start-up and established brands </li></ul><ul><li>Offices in US and Canada </li></ul>Mom Central Consulting
  3. 3. Why Mom Word-of-Mouth Programs work
  4. 4. Beverages
  5. 5. Food
  6. 6. Consumer Packaged Goods
  7. 7. Technology, Financial Services, Consumer Appliances
  8. 8. Toys and kids entertainment
  9. 9. How Word-of-Mouth differs from Advertising Advertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say. Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers. Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.
  10. 10. MCC Mom Ambassador Case Study: Feld Entertainment Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program
  11. 11. Case Study: Feld Entertainment <ul><li>Engage passionate influencers as Ambassadors </li></ul><ul><ul><li>Geo-targeted events </li></ul></ul><ul><ul><li>Ongoing online efforts </li></ul></ul><ul><ul><li>Strong and sustained retail lift </li></ul></ul><ul><li>Year-long, multi-tiered social media “Feld Family Activators” (FFAs) Program for Ringling Bros. and Barnum & Bailey and Disney on Ice </li></ul>
  12. 12. <ul><li>Find and Ignite Enthusiasts: </li></ul><ul><li>750 Mom Ambassadors across 20 markets. </li></ul><ul><li>Change Perception of Events: </li></ul><ul><li>40 city live Mom Influencer national events. </li></ul><ul><li>Negate Detractors: </li></ul><ul><li>Online positive sentiment for Ringling Bros. increased from 8% to 63%. </li></ul><ul><li>Achieve Drive to Retail: </li></ul><ul><li>Mom coupon code on ticketmaster tracks significant ticket sales. </li></ul><ul><li>70% of ticket sales have been first time Disney On Ice/Ringling Bros. customers – not cannibalizing existing customer base. </li></ul>SOI in Action: Year-Long Campaign
  13. 13. MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 www.MomCentralConsulting.com 617- 244-3002
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