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Mom Central Consulting Capabilities


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Capabilities deck highlighting key offerings from Mom Central Consulting

Capabilities deck highlighting key offerings from Mom Central Consulting

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  • 1. Ignite Mom Influencers Capabilities Highlights
  • 2.
    • Specialize in Marketing to Moms
    • CEO Stacy DeBroff is nationally recognized parenting expert and author. In 2009 Nielsen recognized Stacy within the “Mom Power Pack” of “Momfluentials”
    • Help companies develop meaningful conversations, connections, and communities with Moms
    • Reach Moms and engage them in powerful word-of-mouth Programs: Mom Ambassador, viral marketing across SM platforms, geo-targeted events
    • Moms take action and recommend your brand, fueling brand awareness, engagement, product trial,
    • and sales
    • Work with over 200 national brands
    • Breadth of consulting services, including research and social media strategy and listening, for start-up and established brands
    • Offices in US and Canada
    Mom Central Consulting
  • 3. Why Mom Word-of-Mouth Programs work
  • 4. Beverages
  • 5. Food
  • 6. Consumer Packaged Goods
  • 7. Technology, Financial Services, Consumer Appliances
  • 8. Toys and kids entertainment
  • 9. How Word-of-Mouth differs from Advertising Advertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say. Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers. Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.
  • 10. MCC Mom Ambassador Case Study: Feld Entertainment Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program
  • 11. Case Study: Feld Entertainment
    • Engage passionate influencers as Ambassadors
      • Geo-targeted events
      • Ongoing online efforts
      • Strong and sustained retail lift
    • Year-long, multi-tiered social media “Feld Family Activators” (FFAs) Program for Ringling Bros. and Barnum & Bailey and Disney on Ice
  • 12.
    • Find and Ignite Enthusiasts:
    • 750 Mom Ambassadors across 20 markets.
    • Change Perception of Events:
    • 40 city live Mom Influencer national events.
    • Negate Detractors:
    • Online positive sentiment for Ringling Bros. increased from 8% to 63%.
    • Achieve Drive to Retail:
    • Mom coupon code on ticketmaster tracks significant ticket sales.
    • 70% of ticket sales have been first time Disney On Ice/Ringling Bros. customers – not cannibalizing existing customer base.
    SOI in Action: Year-Long Campaign
  • 13. MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 617- 244-3002