How Word-of-Mouth differs from Advertising Advertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say. Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers. Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.
MCC Mom Ambassador Case Study: Feld Entertainment Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program