An analysis of the geek nowaydays
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An analysis of the geek nowaydays

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A presentation of how the geek is perceived today, and to what extent this label has become trendy. ...

A presentation of how the geek is perceived today, and to what extent this label has become trendy.

You will find more details in French on my blog : http://www.moodytryme.com/blog/geek/perception-du-geek-aujourdhui

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An analysis of the geek nowaydays An analysis of the geek nowaydays Presentation Transcript

  • <!-- THE PERCEPTION OF THE GEEK NOWADAYS --!> To what extent has the "geek" become trendy ?@Caroline Viphakone - www.moodytryme.com
  • // INDEX 1. Birth of a stereotype 2. The popularity of the geek 3. The limits of the geek trend@Caroline Viphakone - www.moodytryme.com
  • // 1. BIRTH OF A STEREOTYPE A) Definition and origins of the word "geek“ B) Main features : physical characteristics, interests, and dislikes C) Different types of "geeks"@Caroline Viphakone - www.moodytryme.com
  • 1.A. BIRTH OF A STEREOTYPE – DEFINITION & ORIGINS OF THE WORD Etymology English dialect, German, and Dutch “geck” which means “fool” In the 18th and 19th century in Austria-Hungary and after in North America , “geckens” were used to call “freaks” in circus shows@Caroline Viphakone - www.moodytryme.com
  • 1.A. BIRTH OF A STEREOTYPE – DEFINITION & ORIGINS OF THE WORD Definition The word geek is a slang term for odd or non-mainstream people, with different connotations ranging from "a computer expert or enthusiast" to "a person heavily interested in a hobby", with a general pejorative meaning of "a peculiar or otherwise dislikable person, especially one who is perceived to be overly intellectual". Although often considered as a pejorative, the term is also often used self- referentially without malice or as a source of pride. Source : Wikipedia@Caroline Viphakone - www.moodytryme.com
  • 1.A. BIRTH OF A STEREOTYPE – DEFINITION & ORIGINS OF THE WORD The modern definition of the Geek Geek : someone who is passionate or even obsessive with one or several hobbies@Caroline Viphakone - www.moodytryme.com
  • 1.B. BIRTH OF A STEREOTYPE – MAIN FEATURES • Physical characteristics@Caroline Viphakone - www.moodytryme.com
  • 1.B. BIRTH OF A STEREOTYPE – MAIN FEATURES • Main interests@Caroline Viphakone - www.moodytryme.com
  • 1.B. BIRTH OF A STEREOTYPE – MAIN FEATURES • Dislikes@Caroline Viphakone - www.moodytryme.com
  • 1.C. BIRTH OF A STEREOTYPE – DIFFERENT TYPES OF « GEEKS » 1. The Fanboy 2. The Music Geek 3. The Gamer 4. The Gadget Guy 5. The Otaku 6. The Hacker/The Nerd@Caroline Viphakone - www.moodytryme.com
  • 1.C. BIRTH OF A STEREOTYPE – DIFFERENT TYPES OF « GEEKS » Different degrees of « geek-attitude » : From simply passionate to « no-life »@Caroline Viphakone - www.moodytryme.com
  • 1.C. BIRTH OF A STEREOTYPE – DIFFERENT TYPES OF « GEEKS » The « Fake » geeks : the Apple geek & the Chic Geek@Caroline Viphakone - www.moodytryme.com
  • 2. THE POPULARITY OF THE GEEK IN THE MEDIA A) The « geek » figures in series and movies B) The « geek » figures in the high tech world C) Use of the "geek" image in commercials@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN SERIES AND MOVIES • The Big Bang Theory & The It Crowd@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN SERIES AND MOVIES • Chuck@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN SERIES AND MOVIES • Teenage series : Glee & Pretty Little Liars@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN SERIES AND MOVIES • Q in James Bond 2012 Skyfall@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN SERIES AND MOVIES • Woody Allen in Scoop 2006@Caroline Viphakone - www.moodytryme.com
  • 2.B. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN THE HIGH TECH WORLD • Steve Jobs & Steve Wozniak@Caroline Viphakone - www.moodytryme.com
  • 2.B. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN THE HIGH TECH WORLD • Bill Gates@Caroline Viphakone - www.moodytryme.com
  • 2.B. POPULARITY IN THE MEDIA – THE « GEEK » FIGURES IN THE HIGH TECH WORLD • Mark Zuckerberg@Caroline Viphakone - www.moodytryme.com
  • 2.C. POPULARITY IN THE MEDIA – MARKETING & COMMUNICATION OF THE « GEEK » IMAGE liligo.com - Envoyez-vous en lair avec vos Pub FREE - Rodolphe - ich bin ton pere collègues ! http://www.youtube.com/watch?v=vIxtIm549c0 http://www.youtube.com/watch?v=HKv3hcLC ONw@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – MARKETING & COMMUNICATION OF THE « GEEK » IMAGE@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – MARKETING & COMMUNICATION OF THE « GEEK » IMAGE@Caroline Viphakone - www.moodytryme.com
  • 2.A. POPULARITY IN THE MEDIA – MARKETING & COMMUNICATION OF THE « GEEK » IMAGE@Caroline Viphakone - www.moodytryme.com
  • 3. THE LIMITS OF THE GEEK TREND A) The Geek Chic B) Confusion between different labels C) Why the REAL geek can’t be trendy ?@Caroline Viphakone - www.moodytryme.com
  • 3.A. THE LIMITS – THE GEEK CHIC@Caroline Viphakone - www.moodytryme.com
  • 3.A. THE LIMITS – THE GEEK CHIC@Caroline Viphakone - www.moodytryme.com
  • 3.A. THE LIMITS – THE GEEK CHIC • « Smart is the new sexy » http://www.youtube.com/watch?v=6WjNJnf_RQQ@Caroline Viphakone - www.moodytryme.com
  • 3.B. THE LIMITS – A CONFUSION BETWEEN DIFFERENT LABELS@Caroline Viphakone - www.moodytryme.com
  • 3.C. THE LIMITS – THE REAL GEEK CANNOT BE TRENDY@Caroline Viphakone - www.moodytryme.com
  • WHAT KIND OF GEEK ARE YOU ? Me, I’m a webdesigner geek… http://ludovic-denizot.cifa3.com/videos/projet-individuel-moodytryme/@Caroline Viphakone - www.moodytryme.com
  • // SOURCES • Wireds Geekster Handbook, a Field Guide to the Nerd Underground, By Troy Brownfield, http://www.wired.com/culture/lifestyle/magazine/16-04/st_geekster • How to Dress Geek Chic Style, http://www.fashion- style.becomegorgeous.com/new_trends/_how_to_dress_geek_chic_style-933.html • Dorks, Geeks & Nerds, Stephen Baugh, http://stephenbaugh.com/2009/05/dorks-geeks-nerds/ • Quand la Pub parle aux geeks, http://publigeekaire.com/2009/08/quand-la-pub-parle-aux-geeks/ • publigeekaire.com / Pub Free, Rodolphe, Ich bin ton Père, http://www.youtube.com/watch?v=P3s2Rzc68hs&feature=player_embedded • Smart Is The New Sexy from The Big Bang Theory, posted by freakylabgeek, http://www.youtube.com/watch?v=6WjNJnf_RQQ • La démocratie Internet, Dominique Cardon • www.moodytryme.tumblr.com • Projet individuel: Moodytryme, http://ludovic-denizot.cifa3.com/videos/projet-individuel- moodytryme/@Caroline Viphakone - www.moodytryme.com