PRESENTATION AT EMEX 2013 MANILA
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PRESENTATION AT EMEX 2013 MANILA

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Music Business Talk at the Electronic Music Conference and Audio Expo Manila 2013.

Music Business Talk at the Electronic Music Conference and Audio Expo Manila 2013.

Mad props to Gerd Leonhard and Seth Godin, two thought leaders whose work inspires me.

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PRESENTATION AT EMEX 2013 MANILA PRESENTATION AT EMEX 2013 MANILA Presentation Transcript

  • Connection to Conversion: Realizing Revenues in a Challenging Music Industry Mony Romana Saturday, July 6, 13
  • James “Mony” Romana • Former Record Industry Executive, worked in EMI, Sony Music,Warner Music,Viva Records from 1991-2006 • Music Business Lecturer from 2001-present Dela Salle College of St. Benilde and Meridian International College (MINT) • Entrepreneur, engaged in developing tech startups in the Music Industry • Married 16 years with one daughter Saturday, July 6, 13
  • MUSIC INDUSTRY IN CRISIS? Saturday, July 6, 13
  • •Recorded Music Sales has been on a downturn year on year for the past decade. •The size of the industry now less than half the size from its peak (43%) Source : IFPI 2012 Report Record Industry in Numbers GLOBAL TREND Saturday, July 6, 13
  • Source : IFPI 2012 Report Record Industry in Numbers LOCAL TREND •A remarkable growth spurt in 2009 (+19.4%) is now negated by 7%-10% decline in Saturday, July 6, 13
  • The Internet. A wave the music industry tried to resist. Saturday, July 6, 13
  • Saturday, July 6, 13
  • a new hope. Saturday, July 6, 13
  • a new hope. digital. Saturday, July 6, 13
  • Music Industry Sales Rise, and Digital Revenue Gets the Credit The music industry, the first media business to be consumed by the digital revolution, said on Tuesday that its global sales rose last year for the first time since 1999, raising hopes that a long-sought recovery might have begun. The increase, of 0.3 percent, was tiny, and the total revenue, $16.5 billion, was a far cry from the $38 billion that the industry took in at its peak more than a decade ago. Still, even if it is not time for the record companies to party like it’s 1999, the figures, reported Tuesday by the International Federation of the Phonographic Industry, p r o v i d e s i g n i f i c a n t encouragement. By ERIC PFANNER Published: February 26, 2013 Saturday, July 6, 13
  • Digital Accounts for 35% Global Music Sales Global recorded music revenues up 0.3 per cent, boosted by downloads, subscription and other channels Digital revenues up 9 per cent, with major music services now open in more than 100 markets Music is helping fuel the digital economy... Digital Music Revenues Projected To Reach $20 Billion By 2015 (Ovum Study)Source : IFPI 2012 Report Record Industry in Numbers Saturday, July 6, 13
  • ELECTRONIC MUSIC Best equipped to ride the rough wave of the internet. Saturday, July 6, 13
  • “Our musical genre embraced the Internet, all other genres fought it” Danny Whittle Brand Director Pacha Forbes Article by Ryan Mac Saturday, July 6, 13
  • Saturday, July 6, 13
  • SFX Files for $175 Million IPO Saturday, July 6, 13
  • SHOW ME THE MONEY! Saturday, July 6, 13
  • The LABELS are just as perplexed. “If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts,” Dorie Clark Contributor Saturday, July 6, 13
  • TIPS for CONNECTION CONVERSION IN A CHALLENGING MUSIC INDUSTRY 7 Saturday, July 6, 13
  • #1 REMEMBER: THE RECORD INDUSTRY IS NOT THE MUSIC INDUSTRY. Saturday, July 6, 13
  • PERFORMANCE RIGHTS. Revenue from the performance rights (radio, TV, nightclubs, bars, restaurant and shops) grew by 9.4% in 2012. Source : IFPI 2012 Report Record Industry in Numbers Saturday, July 6, 13
  • Revenue from synchronisation deals (TV advertising, films, brand partnerships and games) grew by 2.1% year on year, accounting for 2% of total music revenue. SYNC REVENUE Source : IFPI 2012 Report Record Industry in Numbers Saturday, July 6, 13
  • LIVE MUSIC CONCERT REVENUES YEAR REVENUE BILLION US$ 2006 16.6 2007 18.1 2008 19.4 2009 20.8 2010 22.2 2011 23.5 Source : emarketer.com Saturday, July 6, 13
  • #2 START WITH YOUR PRODUCT. MAKE A REMARKABLE PRODUCT. Saturday, July 6, 13
  • Saturday, July 6, 13
  • REMEMBER: WITH THE INTERNET, THE WORLD IS YOUR MARKET. ANDYOUR COMPETITION. Saturday, July 6, 13
  • GOOD IS NORMAL. WHY BE NORMAL? Saturday, July 6, 13
  • ALL THE INGREDIENTS AND TOOLS ARE THERE FOR YOU TO MAKE SOMETHING AWESOME. Saturday, July 6, 13
  • IS THERE A FORMULA FOR REMARKABLE? Saturday, July 6, 13
  • ALL IT TAKES IS ONE CLICK. “The word of mouth becomes the word of mouse.” Gerd Leonhard Saturday, July 6, 13
  • not just content. CONTEXT. Saturday, July 6, 13
  • #3 BE UBIQUITOUS. BECAUSE WITH THE INTERNET, MUSIC IS UBIQUITOUS. Saturday, July 6, 13
  • MUSIC LIKE WATER. MUSIC WILL FEEL LIKE FREE. Saturday, July 6, 13
  • Saturday, July 6, 13
  • Saturday, July 6, 13
  • #4 KNOWYOUR AUDIENCE. REALLY GET TO KNOWYOUR AUDIENCE. Saturday, July 6, 13
  • ATYOUR DISPOSAL IS VALUABLE INFORMATION ONYOUR AUDIENCE. ANALYTICS. Saturday, July 6, 13
  • Saturday, July 6, 13
  • WHENYOU KNOW THAT MUCH MAKE A GENUINE CONNECTION WITHYOUR AUDIENCE. Saturday, July 6, 13
  • FAN CONNECTION. NINJA MASTER LEVEL Saturday, July 6, 13
  • Saturday, July 6, 13
  • Saturday, July 6, 13
  • #5 BUILDYOUR NETWORK OF INFLUENCERS AND COLLABORATORS. GET OUT OFYOUR COMFORT ZONE. Saturday, July 6, 13
  • Saturday, July 6, 13
  • Saturday, July 6, 13
  • COLLABORATE. CONNECT. WORLDWIDE. It’s in your genes. Saturday, July 6, 13
  • #6 THE INTERNET IS AN ARSENAL. MAXIMIZE THE WEAPONS ATYOUR DISPOSAL. Saturday, July 6, 13
  • Saturday, July 6, 13
  • Invest. Invest More. Invest Wisely. Saturday, July 6, 13
  • #7 TRY. PUTYOURSELF OUT THERE. FAIL. TRY AGAIN. SUCCEED. Saturday, July 6, 13
  • Saturday, July 6, 13
  • THIEVES? Saturday, July 6, 13
  • Saturday, July 6, 13
  • OBSCURE. Saturday, July 6, 13
  • YOU ARE AN ARTIST. YOU ARE A MARKETER. YOU ARE THE BRAND. Saturday, July 6, 13
  • THANKYOU. www.monyromana.com @Mony_Romana facebook.com/MusicBusinessWeek2013 facebook.com/Odicion ***for educational purpose only.All rights to images by original owners no infringement intended. Saturday, July 6, 13