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The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
The Future of Audiovisual Media & IPTV
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The Future of Audiovisual Media & IPTV

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Ein Vortrag von Monty Metzger auf den Audiovsiual Media Days 2008: http://amd-conference.com

Ein Vortrag von Monty Metzger auf den Audiovsiual Media Days 2008: http://amd-conference.com

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  • 1. The Future of Audiovisual Media & IPTV Audiovisual Media Days 2008 Starnberger See, La Villa, 25. September 2008 Ahead of Time Page © 2008 Ahead of Time GmbH
  • 2. Das traditionelle „Kommunikations-Modell“ ist ein Monolog. Ahead of Time Page © 2008 Ahead of Time GmbH
  • 3. Die Entwicklung der Medienlandschaft führt zu einem elementaren Wandel. Die traditionellen Methoden verlieren an Wirkung. Ahead of Time Page © 2008 Ahead of Time GmbH
  • 4. Es ist Zeit zum Umdenken. Ahead of Time Page © 2008 Ahead of Time GmbH
  • 5. Nur noch 18% der traditionellen TV-Werbung generieren positiven Return of Investment (ROI). Ahead of Time Page © 2008 Ahead of Time GmbH
  • 6. Pro Tag wird jeder Mensch mit über 3000 Werbe-Botschaften konfrontiert. Ahead of Time Page © 2008 Ahead of Time GmbH
  • 7. Nur 14% der Konsumenten vertrauen der Werbung. JC Williams Group, 2007 Ahead of Time Page © 2008 Ahead of Time GmbH
  • 8. Aber 78% der Konsumenten vertrauen Empfehlungen von anderen Konsumenten. JC Williams Group, 2007 Ahead of Time Page © 2008 Ahead of Time GmbH
  • 9. 25% der Internet-Nutzer haben bereits Bewertungen von Events, Produkten oder Services verfasst (Consumer Content) und diese Information anderen Konsumenten zur Verfügung gestellt. JC Williams Group, 2007 Ahead of Time Page 9 © 2008 Ahead of Time GmbH
  • 10. 91% der Konsumenten sagen, dass Consumer Content die Nr. 1 Kaufentscheidung ist. JC Williams Group, 2007 Ahead of Time Page 10 © 2008 Ahead of Time GmbH
  • 11. Willkommen zu Social Media. Ahead of Time Page 11 © 2008 Ahead of Time GmbH
  • 12. Social Media bedeutet ‣ Transparent. ‣ Glaubwürdig. ‣ Consumer Driven. ‣ Inklusiv. ‣ Dynamisch. Ahead of Time Page 12 © 2008 Ahead of Time GmbH
  • 13. Menschen sprechen über Ihr Marke, Ihr Unternehmen und Ihr Produkte in einer digitalen Conversation. Jetzt gerade. Ahead of Time Page 13 © 2008 Ahead of Time GmbH
  • 14. Viele sehen das als Gefahr. Ahead of Time Page 14 © 2008 Ahead of Time GmbH
  • 15. Sie können das als Chance sehen. Ahead of Time Page 15 © 2008 Ahead of Time GmbH
  • 16. Social Media Hintergrund ‣ Der klassische Marketing „Trichter“ wird in Frage gestelt. ‣ Die Medienvielfalt verändert die Nutzung und das Konsumentenverhalten nachhaltig. Source: Forrester Research Ahead of Time Page © 2008 Ahead of Time GmbH
  • 17. Social Media Hintergrund ‣ Die Komplexität liegt in der „Mitte“ des Kommunikationskanals. ‣ Einflüße: Rezessionen, Bewertungen, Empfehlungen, Weiterleitungen, Preis- und Wettbewerbsvergleichb arkeit und div. User- Generated-Content. Source: Forrester Research Ahead of Time Page © 2008 Ahead of Time GmbH
  • 18. Let‘s talk about you. Are you part of a community? Ahead of Time Page 18 © 2008 Ahead of Time GmbH
  • 19. YOU Ahead of Time Page 19 © 2008 Ahead of Time GmbH
  • 20. “The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky
  • 21. Wie kann man nun eine Community aufbauen?
  • 22. Falsche Frage!
  • 23. “Communities already exist. Instead, think about how you can help that community do what it wants to do” Mark Zuckerberg
  • 24. Und es geht nicht um Technologie.... quot;Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/
  • 25. future tech of TV Ahead of Time Page 25 © 2008 Ahead of Time GmbH
  • 26. Ahead of Time Page 26 © 2008 Ahead of Time GmbH
  • 27. Ahead of Time Page 27 © 2008 Ahead of Time GmbH
  • 28. Ahead of Time Page 28 © 2008 Ahead of Time GmbH
  • 29. Ahead of Time Page 29 © 2008 Ahead of Time GmbH
  • 30. Ahead of Time Page 30 © 2008 Ahead of Time GmbH
  • 31. Ahead of Time Page 31 © 2008 Ahead of Time GmbH
  • 32. Ahead of Time Page 32 © 2008 Ahead of Time GmbH
  • 33. Hot Ideas Ahead of Time Page 33 © 2008 Ahead of Time GmbH
  • 34. Was ist TV? Ahead of Time Page 34 © 2008 Ahead of Time GmbH
  • 35. Ahead of Time Page 35 © 2008 Ahead of Time GmbH
  • 36. Ahead of Time Page 36 © 2008 Ahead of Time GmbH
  • 37. Was ist ein TV Sender? Ahead of Time Page 37 © 2008 Ahead of Time GmbH
  • 38. Ahead of Time Page 38 © 2008 Ahead of Time GmbH
  • 39. Ahead of Time Page 39 © 2008 Ahead of Time GmbH
  • 40. Ahead of Time Page 40 © 2008 Ahead of Time GmbH
  • 41. Ahead of Time Page 41 © 2008 Ahead of Time GmbH
  • 42. Was heißt „Unterhaltung“? Ahead of Time Page 42 © 2008 Ahead of Time GmbH
  • 43. 50 Millionen Zuschauer. Die Kampagne von Blendtec - quot;Will it blend?quot; Über 50 Mio. Zuschauer. Der Hersteller stellt die Mixer für Starbucks usw. her. http://www.youtube.com/watch? v=qg1ckCkm8YI Ahead of Time Page 43 © 2008 Ahead of Time GmbH
  • 44. COMMERCIALLY DRIVEN DISTRIBUTED CONTENT Ahead of Time Page 44 © 2008 Ahead of Time GmbH
  • 45. Ahead of Time Page © 2008 Ahead of Time GmbH
  • 46. Ahead of Time Page 46 © 2008 Ahead of Time GmbH
  • 47. Carlsberg TV Ahead of Time Page 47 © 2008 Ahead of Time GmbH
  • 48. Ahead of Time Page 48 © 2008 Ahead of Time GmbH
  • 49. Ahead of Time Page 49 © 2008 Ahead of Time GmbH
  • 50. Ahead of Time Page 50 © 2008 Ahead of Time GmbH
  • 51. Was wollen die Zuschauer? Ahead of Time Page 51 © 2008 Ahead of Time GmbH
  • 52. Niche Network 20 Mio viewers / month Ahead of Time Page 52 © 2008 Ahead of Time GmbH
  • 53. 250.000 Viewers per show Ahead of Time Page 53 © 2008 Ahead of Time GmbH
  • 54. Ahead of Time Page 54 © 2008 Ahead of Time GmbH
  • 55. Ahead of Time Page 55 © 2008 Ahead of Time GmbH
  • 56. Was kommt in Zukunft ... ... aber ist bereits hier? Ahead of Time Page 56 © 2008 Ahead of Time GmbH
  • 57. Ahead of Time Page 57 © 2008 Ahead of Time GmbH
  • 58. Ahead of Time Page 58 © 2008 Ahead of Time GmbH
  • 59. Was bedeutet Werbung in Zukunft? Ahead of Time Page 59 © 2008 Ahead of Time GmbH
  • 60. Ahead of Time Page 60 © 2008 Ahead of Time GmbH
  • 61. Welcome to Social Media. Take part at the digital conversation. Be creative to create the future of TV. Ahead of Time Page 61 © 2008 Ahead of Time GmbH
  • 62. Ahead of Time GmbH Maximilianstr. 45 80538 München ‣ Monty C. M. Metzger Geschäftsführer t 089 - 1212 72 99 m 0178 - 81 66 818 e monty@aheadoftime.de ‣ www.aheadoftime.de www.manager-tours.de ‣ Private Blog: www.monty.de Ahead of Time Page © 2008 Ahead of Time GmbH

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