Page © 2011 Ahead of Time GmbHAhead of Time
Monty C. M. Metzger, CEO
Innovationship, Lake Starnberg
11.04.2013
Social
Medi...
Page © 2008 Ahead of Time GmbHAhead of Time
Entrepreneur at heart
Page © 2010 monty.deMonty C.M. Metzger
Grew up with Tech
3
Page © 2010 monty.deMonty C.M. Metzger
Trend Scout & Futurist
4
Page © 2011 monty.deMonty C. M. Mtzger
Social Media Strategy
European Patent Office
Page © 2013 Ahead of Time GmbHAhead of Time 6
Page © 2013 Ahead of Time GmbHAhead of Time 7
What do you
think is this?
Page © 2013 Ahead of Time GmbHAhead of Time 8
Social Media
Mission Control
Page © 2013 Ahead of Time GmbHAhead of Time 9
Page © 2011 Ahead of Time GmbHAhead of Time
Social Media
Landscape.
Page © 2013 Ahead of Time GmbHAhead of Time 11
Number of women between 18 and 34 years,
checking their facebook status bef...
Page © 2013 Ahead of Time GmbHAhead of Time 12
500 Billion.
Minutens spend on facebook per day
Up from last year 150 billi...
Page © 2013 Ahead of Time GmbHAhead of Time 13
Page © 2013 Ahead of Time GmbHAhead of Time
The development within the media
landscape leads to an elementary change.
The ...
Page © 2013 Ahead of Time GmbHAhead of Time
Only 18%
of traditional
TV-Advertising
generate positive
Return of Investment
...
Page © 2013 Ahead of Time GmbHAhead of Time
Everyone is being confronted with over
3000 advertising messages
daily.
16
Page © 2013 Ahead of Time GmbHAhead of Time
Only14%of consumers
trust advertising.
17
Page © 2013 Ahead of Time GmbHAhead of Time
But 78%of consumers
trust recommendations
by other consumers.
18
Page © 2013 Ahead of Time GmbHAhead of Time 19
People
change,
connect,
& network!
Page © 2013 Ahead of Time GmbHAhead of Time 20
Homo Connectus
Page © 2013 Ahead of Time GmbHAhead of Time
Changing Paradigm
„News reaches me“
I find & search News. News finds me.
Page © 2013 Ahead of Time GmbHAhead of Time
Long Tail
Page © 2013 Ahead of Time GmbHAhead of Time
Social Media Marketing
The short head of media
Depth
Reach and €
Televison
Pri...
Page © 2013 Ahead of Time GmbHAhead of Time
Social Media Marketing
The long tail of media
Depth
Reach and €
Televison
Prin...
Page © 2013 Ahead of Time GmbHAhead of Time
Social Media
Hype or Reality?
Zeit
Aufmerksamkeit
Technologischer Auslöser
Tal...
Page © 2011 Ahead of Time GmbHAhead of Time
Social
Media
Do‘s & Don‘ts
Page © 2013 Ahead of Time GmbHAhead of Time
Substitute for marketing strategy.
Does not replace PR.
A Twitter campaign or ...
Page © 2013 Ahead of Time GmbHAhead of Time
Succeed without top management buy-in.
Willingness to listen to customers.
Mak...
Page © 2013 Ahead of Time GmbHAhead of Time
Social media is not a one-shot deal.
So don‘t view it as a short-term project....
Page © 2013 Ahead of Time GmbHAhead of Time
Measure Results:
Engagement, Sentiment, Reach, Traffic.
But don‘t expect meani...
Page © 2013 Ahead of Time GmbHAhead of Time
Be done without a realistic budget.
31
Page © 2013 Ahead of Time GmbHAhead of Time
Don‘t do everything in-house.
32
Page © 2013 Ahead of Time GmbHAhead of Time
Be done by "kids" who "understand social innately"
33
Page © 2013 Ahead of Time GmbHAhead of Time
References
‣ Deals
‣ Projects
News & Insights
‣ blog
‣ special event areas
‣ s...
Page © 2013 Ahead of Time GmbHAhead of Time
Social Media Strategy
Twitter
‣ real-time
communication
‣ PR & IR relations
‣ ...
Page © 2011 Ahead of Time GmbHAhead of Time
Success in Social Media
‣ Social Media Strategy
‣ Experienced Team
‣ Realistic...
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 37
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 38
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 39
We always overestimate the change
that will occur...
Page © 2011 Monty Metzgermonty.de
Ahead of Time
Innovation. Investments. Inspiration.
Monty C. M. Metzger
CEO & Founder
we...
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Social Media - Welche Erwartungen Social Media Marketing erfüllen kann und welche nicht?

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Social Media - Welche Erwartungen Social Media Marketing erfüllen kann und welche nicht?

Vortrag Innovationship Konferenz von Europatent.

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Social Media - Welche Erwartungen Social Media Marketing erfüllen kann und welche nicht?

  1. 1. Page © 2011 Ahead of Time GmbHAhead of Time Monty C. M. Metzger, CEO Innovationship, Lake Starnberg 11.04.2013 Social Media www.AheadOfTime.de Welche Erwartungen Social Media Marketing erfüllen & nicht erfüllen kann?
  2. 2. Page © 2008 Ahead of Time GmbHAhead of Time Entrepreneur at heart
  3. 3. Page © 2010 monty.deMonty C.M. Metzger Grew up with Tech 3
  4. 4. Page © 2010 monty.deMonty C.M. Metzger Trend Scout & Futurist 4
  5. 5. Page © 2011 monty.deMonty C. M. Mtzger Social Media Strategy European Patent Office
  6. 6. Page © 2013 Ahead of Time GmbHAhead of Time 6
  7. 7. Page © 2013 Ahead of Time GmbHAhead of Time 7 What do you think is this?
  8. 8. Page © 2013 Ahead of Time GmbHAhead of Time 8 Social Media Mission Control
  9. 9. Page © 2013 Ahead of Time GmbHAhead of Time 9
  10. 10. Page © 2011 Ahead of Time GmbHAhead of Time Social Media Landscape.
  11. 11. Page © 2013 Ahead of Time GmbHAhead of Time 11 Number of women between 18 and 34 years, checking their facebook status before going in the bathroom in the morning. One Third
  12. 12. Page © 2013 Ahead of Time GmbHAhead of Time 12 500 Billion. Minutens spend on facebook per day Up from last year 150 billion minutes per day.
  13. 13. Page © 2013 Ahead of Time GmbHAhead of Time 13
  14. 14. Page © 2013 Ahead of Time GmbHAhead of Time The development within the media landscape leads to an elementary change. The traditional methods lose impact. 14
  15. 15. Page © 2013 Ahead of Time GmbHAhead of Time Only 18% of traditional TV-Advertising generate positive Return of Investment (ROI). 15
  16. 16. Page © 2013 Ahead of Time GmbHAhead of Time Everyone is being confronted with over 3000 advertising messages daily. 16
  17. 17. Page © 2013 Ahead of Time GmbHAhead of Time Only14%of consumers trust advertising. 17
  18. 18. Page © 2013 Ahead of Time GmbHAhead of Time But 78%of consumers trust recommendations by other consumers. 18
  19. 19. Page © 2013 Ahead of Time GmbHAhead of Time 19 People change, connect, & network!
  20. 20. Page © 2013 Ahead of Time GmbHAhead of Time 20 Homo Connectus
  21. 21. Page © 2013 Ahead of Time GmbHAhead of Time Changing Paradigm „News reaches me“ I find & search News. News finds me.
  22. 22. Page © 2013 Ahead of Time GmbHAhead of Time Long Tail
  23. 23. Page © 2013 Ahead of Time GmbHAhead of Time Social Media Marketing The short head of media Depth Reach and € Televison Print Radio
  24. 24. Page © 2013 Ahead of Time GmbHAhead of Time Social Media Marketing The long tail of media Depth Reach and € Televison Print Radio Blogs VideoonDemand Search Podcasts Communities Virt.Worlds WebRadio Wikis Twitter Etc.
  25. 25. Page © 2013 Ahead of Time GmbHAhead of Time Social Media Hype or Reality? Zeit Aufmerksamkeit Technologischer Auslöser Tal der Enttäuschung Pfad der Erleuchtung Plateau der Produktivität Gipfel der überzogenen Erwartungen
  26. 26. Page © 2011 Ahead of Time GmbHAhead of Time Social Media Do‘s & Don‘ts
  27. 27. Page © 2013 Ahead of Time GmbHAhead of Time Substitute for marketing strategy. Does not replace PR. A Twitter campaign or a Facebook page that announces your weekly specials is not a marketing or PR strategy. 27
  28. 28. Page © 2013 Ahead of Time GmbHAhead of Time Succeed without top management buy-in. Willingness to listen to customers. Make changes based on feedback. Trust employees to talk to customers. The culture of openness. 28
  29. 29. Page © 2013 Ahead of Time GmbHAhead of Time Social media is not a one-shot deal. So don‘t view it as a short-term project. 29
  30. 30. Page © 2013 Ahead of Time GmbHAhead of Time Measure Results: Engagement, Sentiment, Reach, Traffic. But don‘t expect meaningful, measurable results quickly. Don‘t guarantee sales or influence. But set clear goals. 30
  31. 31. Page © 2013 Ahead of Time GmbHAhead of Time Be done without a realistic budget. 31
  32. 32. Page © 2013 Ahead of Time GmbHAhead of Time Don‘t do everything in-house. 32
  33. 33. Page © 2013 Ahead of Time GmbHAhead of Time Be done by "kids" who "understand social innately" 33
  34. 34. Page © 2013 Ahead of Time GmbHAhead of Time References ‣ Deals ‣ Projects News & Insights ‣ blog ‣ special event areas ‣ seasonal specials ‣ curated infos Main Website ‣ Information ‣ Company Details Global Locations ‣ Offices ‣ Contacts Your Company Social Media Strategy
  35. 35. Page © 2013 Ahead of Time GmbHAhead of Time Social Media Strategy Twitter ‣ real-time communication ‣ PR & IR relations ‣ PR teasing Pinterest / Flickr ‣ real-time communication ‣ customer support ‣ pr-teasing Facebook / G- Plus ‣ Fan building ‣ User loyalty ‣ Viral effects YouTube ‣ Fan building ‣ Brand Building ‣ Image Campaigns ‣ Viral spreading Your Company
  36. 36. Page © 2011 Ahead of Time GmbHAhead of Time Success in Social Media ‣ Social Media Strategy ‣ Experienced Team ‣ Realistic Budgets ‣ Top Management Support ‣ Measure Results Ahead Of Timewww.AHEADOFTIME.de
  37. 37. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 37
  38. 38. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 38
  39. 39. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 39 We always overestimate the change that will occur in the next 8 months and underestimate the change that will occur in the next 8 years.
  40. 40. Page © 2011 Monty Metzgermonty.de Ahead of Time Innovation. Investments. Inspiration. Monty C. M. Metzger CEO & Founder web www.aheadoftime.de email monty@aheadoftime.de twitter @montymetzger blog http://blog.monty.de

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