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Power Of Social Media

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This is a presentation made by Monty Metzger presented in May 2007 at the Media Meeting Mannheim, Germany. …

This is a presentation made by Monty Metzger presented in May 2007 at the Media Meeting Mannheim, Germany.

Layout and Content inspired by "Shift Happens" (http://www.slideshare.net/jbrenman/shift-happens-33834)

Published in: News & Politics, Business

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  • 1. Power of The Social Media Monty C. M. Metzger, Medien Meeting Mannheim, May 9th 2007
  • 2. The Power of Social Media © 2007 CScout Trendberatung
  • 3. The Power of Social Media © 2007 CScout Trendberatung
  • 4. The Power of Social Media © 2007 CScout Trendberatung
  • 5. The Power of Social Media © 2007 CScout Trendberatung
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  • 16. The Power of Social Media © 2007 CScout Trendberatung
  • 17. The Power of Social Media © 2007 CScout Trendberatung
  • 18. The Power of Social Media © 2007 CScout Trendberatung
  • 19. The Power of Social Media © 2007 CScout Trendberatung
  • 20. e-paper will eventually be cheaper than real paper. The Power of Social Media © 2007 CScout Trendberatung
  • 21. The Power of Social Media © 2007 CScout Trendberatung
  • 22. The Power of Social Media © 2007 CScout Trendberatung
  • 23. Generation C is creating Content everyday. The Power of Social Media © 2007 CScout Trendberatung
  • 24. The Power of Social Media © 2007 CScout Trendberatung
  • 25. The Power of Social Media © 2007 CScout Trendberatung
  • 26. The new Web 2.0 is a social-amplfier. The Power of Social Media © 2007 CScout Trendberatung
  • 27. Media becomes „Human“ The Power of Social Media © 2007 CScout Trendberatung
  • 28. „Everybody is an artist“ Joseph Beuys The Power of Social Media © 2007 CScout Trendberatung
  • 29. Today software enables anybody to become an author, journalist or film maker. Attention Economy - Self-representation ‣through avatars (online gaming), ‣voice (podcast) and ‣as actor (video) or ‣author (weblogs). The Power of Social Media © 2007 CScout Trendberatung
  • 30. Participatory culture - sharing and participating is spreading in the digital world. The Power of Social Media © 2007 CScout Trendberatung
  • 31. The Power of Social Media © 2007 CScout Trendberatung
  • 32. The Power of Social Media © 2007 CScout Trendberatung
  • 33. The Power of Social Media © 2007 CScout Trendberatung
  • 34. The Power of Social Media © 2007 CScout Trendberatung
  • 35. The Power of Social Media © 2007 CScout Trendberatung
  • 36. The Power of Social Media © 2007 CScout Trendberatung
  • 37. People trust People The Power of Social Media © 2007 CScout Trendberatung
  • 38. Do People trust Advertising? or other people? or collegues, friends, family? The Power of Social Media © 2007 CScout Trendberatung
  • 39. The Power of Social Media © 2007 CScout Trendberatung
  • 40. The Power of Social Media © 2007 CScout Trendberatung
  • 41. New Media Scenario & Trends + WE, THE MEDIA MANY-TO-MANY MY MEDIA HOT HOT Consumer control & engagement ONE-TO-ONE NICHE MEDIA Social Media ONE-TO-FEW WARM WARM Personal Media MAINSTREAM MEDIA ONE-TO-MANY FRESH Segmented Media FRESH COLD COLD Mass Media - The Power of Social Media © 2007 CScout Trendberatung
  • 42. The Power of Social Media © 2007 CScout Trendberatung
  • 43. The Power of Social Media © 2007 CScout Trendberatung
  • 44. The Power of Social Media © 2007 CScout Trendberatung
  • 45. The Power of Social Media © 2007 CScout Trendberatung
  • 46. 6,5 Mio People create their virtual Second Life. The Power of Social Media © 2007 CScout Trendberatung
  • 47. The average Gamer is 32 years old. The Power of Social Media © 2007 CScout Trendberatung
  • 48. There are over 400 million active gamers worldwide. The Power of Social Media © 2007 CScout Trendberatung
  • 49. Do you know this country? The Power of Social Media © 2007 CScout Trendberatung
  • 50. 15 Mio People. World of Warcraft is a massive multiplayer online role-playing game (MMORPG). The Power of Social Media © 2007 CScout Trendberatung
  • 51. eSports is becoming a serious sport-business. The Power of Social Media © 2007 CScout Trendberatung
  • 52. The Power of Social Media © 2007 CScout Trendberatung
  • 53. Social Media can be used for Marketing The Power of Social Media © 2007 CScout Trendberatung
  • 54. Online Social Networks are used Marketing. The Power of Social Media © 2007 CScout Trendberatung
  • 55. Local Based Gaming is used for Marketing. The Power of Social Media © 2007 CScout Trendberatung
  • 56. Viral Videos are used for Marketing. The Power of Social Media © 2007 CScout Trendberatung
  • 57. Users create their own TV-Ads. The Power of Social Media © 2007 CScout Trendberatung
  • 58. Users create value via Tagging. The Power of Social Media © 2007 CScout Trendberatung
  • 59. The Power of Social Media © 2007 CScout Trendberatung
  • 60. The future is here. It‘s just not widely distributed yet. William Gibson The Power of Social Media © 2007 CScout Trendberatung
  • 61. Since 1997 CScout reports directly from the global Hot-Spots keeping your fingers on the pulse. The Power of Social Media © 2007 CScout Trendberatung
  • 62. CScout is translating new market developments into new profit opportunities. The Power of Social Media © 2007 CScout Trendberatung
  • 63. trendpool is your source for global Media & Marketing Trends. Request your membership today. The Power of Social Media © 2007 CScout Trendberatung
  • 64. Executive TrendTour New York City, July 2007 3 days of Trends & Innovation: - „The Future of Media“ - „The Future of Marketing“ - „Consumer Generated Media“ Request your TrendTour today. The Power of Social Media © 2007 CScout Trendberatung
  • 65. We are Screening & Monitoring Trends from early signals to radical innovations. High Climax: Mass Market Early Adoptors: Impact Trend-Setters Followers: Fast & Late Followers Innovators: Lead Users Retro Trends Low Low High Duration The Power of Social Media © 2007 CScout Trendberatung
  • 66. The Power of Social Media © 2007 CScout Trendberatung
  • 67. The Power of Social Media © 2007 CScout Trendberatung
  • 68. Information Society World is and Generation C getting closer „We the Media“ Social Media Media in Action becomes Social The Power of Social Media © 2007 CScout Trendberatung
  • 69. The Power of Social Media ... changes the way we think about Media & Marketing. The Power of Social Media © 2007 CScout Trendberatung
  • 70. CScout Trend Consulting Global Trend Research CScout USA, Headquarters CScout Trendberatung GmbH Trogerstrasse 48 81675 München, Germany Monty Metzger Managing Director CScout Japan eMail: monty@cscout.com Tel:. +49 (0) 89 - 23 22 56 75 TrendBlog & Newsletter www.cscout.com CScout China The Power of Social Media © 2007 CScout Trendberatung

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