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Power of
The
Social Media
Monty C. M. Metzger,
Medien Meeting Mannheim, May 9th 2007
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
e-paper will eventually be
                            cheaper than real paper.




The Power of Social Media             ...
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
Generation C
is creating Content
everyday.
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The new Web 2.0
      is a social-amplfier.



The Power of Social Media   © 2007 CScout Trendberatung
Media becomes
      „Human“

The Power of Social Media   © 2007 CScout Trendberatung
„Everybody
  is an artist“             Joseph Beuys




The Power of Social Media                  © 2007 CScout Trendbera...
Today software enables anybody
to become an author, journalist
or film maker.
Attention Economy -
Self-representation
‣thro...
Participatory culture -
sharing and participating is
spreading in the digital world.




The Power of Social Media        ...
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
People
      trust People

The Power of Social Media   © 2007 CScout Trendberatung
Do People
trust
Advertising?
  or other people?
       or collegues, friends, family?

The Power of Social Media          ...
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
New Media Scenario & Trends

    +                                                                                        ...
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
6,5 Mio People
                            create their virtual
                            Second Life.




The Power of ...
The average Gamer
                            is 32 years old.




The Power of Social Media                © 2007 CScout ...
There are over
                            400 million
                            active gamers
                         ...
Do you know this country?




The Power of Social Media   © 2007 CScout Trendberatung
15 Mio
                            People.
                            World of Warcraft
                            is a ...
eSports
                            is becoming a
                            serious
                            sport-bu...
The Power of Social Media   © 2007 CScout Trendberatung
Social Media
      can be used for
      Marketing
The Power of Social Media   © 2007 CScout Trendberatung
Online Social Networks are used Marketing.




The Power of Social Media                © 2007 CScout Trendberatung
Local Based Gaming is used for Marketing.




 The Power of Social Media           © 2007 CScout Trendberatung
Viral Videos are used for Marketing.




 The Power of Social Media             © 2007 CScout Trendberatung
Users create their own TV-Ads.




 The Power of Social Media       © 2007 CScout Trendberatung
Users create value via Tagging.




 The Power of Social Media        © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
The future is here.
               It‘s just not widely
            distributed yet.
                            William G...
Since 1997 CScout reports
directly from
   the global Hot-Spots
 keeping your fingers
              on the pulse.




 The...
CScout is translating
           new market developments
       into new profit opportunities.




The Power of Social Medi...
trendpool
                              is
                             your source for global
                           ...
Executive TrendTour
                            New York City, July 2007

                            3 days of Trends & I...
We are Screening & Monitoring
                                              Trends from
                                  ...
The Power of Social Media   © 2007 CScout Trendberatung
The Power of Social Media   © 2007 CScout Trendberatung
Information Society
                            World is
                                             and Generation C
   ...
The Power of
               Social Media

                        ... changes the way
                      we think about...
CScout Trend Consulting
Global Trend Research



                            CScout USA, Headquarters
                    ...
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Power Of Social Media

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Learn more about Monty C. M. Metzger at http://blog.monty.de/keynote-speaker
Contact me at monty (at) aheadoftime (dot) de

This is a presentation made by Monty Metzger presented in May 2007 at the Media Meeting Mannheim, Germany.

Layout and Content inspired by "Shift Happens" (http://www.slideshare.net/jbrenman/shift-happens-33834)

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Transcript of "Power Of Social Media"

  1. 1. Power of The Social Media Monty C. M. Metzger, Medien Meeting Mannheim, May 9th 2007
  2. 2. The Power of Social Media © 2007 CScout Trendberatung
  3. 3. The Power of Social Media © 2007 CScout Trendberatung
  4. 4. The Power of Social Media © 2007 CScout Trendberatung
  5. 5. The Power of Social Media © 2007 CScout Trendberatung
  6. 6. The Power of Social Media © 2007 CScout Trendberatung
  7. 7. The Power of Social Media © 2007 CScout Trendberatung
  8. 8. The Power of Social Media © 2007 CScout Trendberatung
  9. 9. The Power of Social Media © 2007 CScout Trendberatung
  10. 10. The Power of Social Media © 2007 CScout Trendberatung
  11. 11. The Power of Social Media © 2007 CScout Trendberatung
  12. 12. The Power of Social Media © 2007 CScout Trendberatung
  13. 13. The Power of Social Media © 2007 CScout Trendberatung
  14. 14. The Power of Social Media © 2007 CScout Trendberatung
  15. 15. The Power of Social Media © 2007 CScout Trendberatung
  16. 16. The Power of Social Media © 2007 CScout Trendberatung
  17. 17. The Power of Social Media © 2007 CScout Trendberatung
  18. 18. The Power of Social Media © 2007 CScout Trendberatung
  19. 19. The Power of Social Media © 2007 CScout Trendberatung
  20. 20. e-paper will eventually be cheaper than real paper. The Power of Social Media © 2007 CScout Trendberatung
  21. 21. The Power of Social Media © 2007 CScout Trendberatung
  22. 22. The Power of Social Media © 2007 CScout Trendberatung
  23. 23. Generation C is creating Content everyday. The Power of Social Media © 2007 CScout Trendberatung
  24. 24. The Power of Social Media © 2007 CScout Trendberatung
  25. 25. The Power of Social Media © 2007 CScout Trendberatung
  26. 26. The new Web 2.0 is a social-amplfier. The Power of Social Media © 2007 CScout Trendberatung
  27. 27. Media becomes „Human“ The Power of Social Media © 2007 CScout Trendberatung
  28. 28. „Everybody is an artist“ Joseph Beuys The Power of Social Media © 2007 CScout Trendberatung
  29. 29. Today software enables anybody to become an author, journalist or film maker. Attention Economy - Self-representation ‣through avatars (online gaming), ‣voice (podcast) and ‣as actor (video) or ‣author (weblogs). The Power of Social Media © 2007 CScout Trendberatung
  30. 30. Participatory culture - sharing and participating is spreading in the digital world. The Power of Social Media © 2007 CScout Trendberatung
  31. 31. The Power of Social Media © 2007 CScout Trendberatung
  32. 32. The Power of Social Media © 2007 CScout Trendberatung
  33. 33. The Power of Social Media © 2007 CScout Trendberatung
  34. 34. The Power of Social Media © 2007 CScout Trendberatung
  35. 35. The Power of Social Media © 2007 CScout Trendberatung
  36. 36. The Power of Social Media © 2007 CScout Trendberatung
  37. 37. People trust People The Power of Social Media © 2007 CScout Trendberatung
  38. 38. Do People trust Advertising? or other people? or collegues, friends, family? The Power of Social Media © 2007 CScout Trendberatung
  39. 39. The Power of Social Media © 2007 CScout Trendberatung
  40. 40. The Power of Social Media © 2007 CScout Trendberatung
  41. 41. New Media Scenario & Trends + WE, THE MEDIA MANY-TO-MANY MY MEDIA HOT HOT Consumer control & engagement ONE-TO-ONE NICHE MEDIA Social Media ONE-TO-FEW WARM WARM Personal Media MAINSTREAM MEDIA ONE-TO-MANY FRESH Segmented Media FRESH COLD COLD Mass Media - The Power of Social Media © 2007 CScout Trendberatung
  42. 42. The Power of Social Media © 2007 CScout Trendberatung
  43. 43. The Power of Social Media © 2007 CScout Trendberatung
  44. 44. The Power of Social Media © 2007 CScout Trendberatung
  45. 45. The Power of Social Media © 2007 CScout Trendberatung
  46. 46. 6,5 Mio People create their virtual Second Life. The Power of Social Media © 2007 CScout Trendberatung
  47. 47. The average Gamer is 32 years old. The Power of Social Media © 2007 CScout Trendberatung
  48. 48. There are over 400 million active gamers worldwide. The Power of Social Media © 2007 CScout Trendberatung
  49. 49. Do you know this country? The Power of Social Media © 2007 CScout Trendberatung
  50. 50. 15 Mio People. World of Warcraft is a massive multiplayer online role-playing game (MMORPG). The Power of Social Media © 2007 CScout Trendberatung
  51. 51. eSports is becoming a serious sport-business. The Power of Social Media © 2007 CScout Trendberatung
  52. 52. The Power of Social Media © 2007 CScout Trendberatung
  53. 53. Social Media can be used for Marketing The Power of Social Media © 2007 CScout Trendberatung
  54. 54. Online Social Networks are used Marketing. The Power of Social Media © 2007 CScout Trendberatung
  55. 55. Local Based Gaming is used for Marketing. The Power of Social Media © 2007 CScout Trendberatung
  56. 56. Viral Videos are used for Marketing. The Power of Social Media © 2007 CScout Trendberatung
  57. 57. Users create their own TV-Ads. The Power of Social Media © 2007 CScout Trendberatung
  58. 58. Users create value via Tagging. The Power of Social Media © 2007 CScout Trendberatung
  59. 59. The Power of Social Media © 2007 CScout Trendberatung
  60. 60. The future is here. It‘s just not widely distributed yet. William Gibson The Power of Social Media © 2007 CScout Trendberatung
  61. 61. Since 1997 CScout reports directly from the global Hot-Spots keeping your fingers on the pulse. The Power of Social Media © 2007 CScout Trendberatung
  62. 62. CScout is translating new market developments into new profit opportunities. The Power of Social Media © 2007 CScout Trendberatung
  63. 63. trendpool is your source for global Media & Marketing Trends. Request your membership today. The Power of Social Media © 2007 CScout Trendberatung
  64. 64. Executive TrendTour New York City, July 2007 3 days of Trends & Innovation: - „The Future of Media“ - „The Future of Marketing“ - „Consumer Generated Media“ Request your TrendTour today. The Power of Social Media © 2007 CScout Trendberatung
  65. 65. We are Screening & Monitoring Trends from early signals to radical innovations. High Climax: Mass Market Early Adoptors: Impact Trend-Setters Followers: Fast & Late Followers Innovators: Lead Users Retro Trends Low Low High Duration The Power of Social Media © 2007 CScout Trendberatung
  66. 66. The Power of Social Media © 2007 CScout Trendberatung
  67. 67. The Power of Social Media © 2007 CScout Trendberatung
  68. 68. Information Society World is and Generation C getting closer „We the Media“ Social Media Media in Action becomes Social The Power of Social Media © 2007 CScout Trendberatung
  69. 69. The Power of Social Media ... changes the way we think about Media & Marketing. The Power of Social Media © 2007 CScout Trendberatung
  70. 70. CScout Trend Consulting Global Trend Research CScout USA, Headquarters CScout Trendberatung GmbH Trogerstrasse 48 81675 München, Germany Monty Metzger Managing Director CScout Japan eMail: monty@cscout.com Tel:. +49 (0) 89 - 23 22 56 75 TrendBlog & Newsletter www.cscout.com CScout China The Power of Social Media © 2007 CScout Trendberatung

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