Power Of Social Media

Slide 1: Power of The Social Media Monty C. M. Metzger, Medien Meeting Mannheim, May 9th 2007

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Slide 20: e-paper will eventually be cheaper than real paper. The Power of Social Media © 2007 CScout Trendberatung

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Slide 23: Generation C is creating Content everyday. The Power of Social Media © 2007 CScout Trendberatung

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Slide 26: The new Web 2.0 is a social-amplfier. The Power of Social Media © 2007 CScout Trendberatung

Slide 27: Media becomes „Human“ The Power of Social Media © 2007 CScout Trendberatung

Slide 28: „Everybody is an artist“ Joseph Beuys The Power of Social Media © 2007 CScout Trendberatung

Slide 29: Today software enables anybody to become an author, journalist or film maker. Attention Economy - Self-representation ‣through avatars (online gaming), ‣voice (podcast) and ‣as actor (video) or ‣author (weblogs). The Power of Social Media © 2007 CScout Trendberatung

Slide 30: Participatory culture - sharing and participating is spreading in the digital world. The Power of Social Media © 2007 CScout Trendberatung

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Slide 37: People trust People The Power of Social Media © 2007 CScout Trendberatung

Slide 38: Do People trust Advertising? or other people? or collegues, friends, family? The Power of Social Media © 2007 CScout Trendberatung

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Slide 41: New Media Scenario & Trends + WE, THE MEDIA MANY-TO-MANY MY MEDIA HOT HOT Consumer control & engagement ONE-TO-ONE NICHE MEDIA Social Media ONE-TO-FEW WARM WARM Personal Media MAINSTREAM MEDIA ONE-TO-MANY FRESH Segmented Media FRESH COLD COLD Mass Media - The Power of Social Media © 2007 CScout Trendberatung

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Slide 46: 6,5 Mio People create their virtual Second Life. The Power of Social Media © 2007 CScout Trendberatung

Slide 47: The average Gamer is 32 years old. The Power of Social Media © 2007 CScout Trendberatung

Slide 48: There are over 400 million active gamers worldwide. The Power of Social Media © 2007 CScout Trendberatung

Slide 49: Do you know this country? The Power of Social Media © 2007 CScout Trendberatung

Slide 50: 15 Mio People. World of Warcraft is a massive multiplayer online role-playing game (MMORPG). The Power of Social Media © 2007 CScout Trendberatung

Slide 51: eSports is becoming a serious sport-business. The Power of Social Media © 2007 CScout Trendberatung

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Slide 53: Social Media can be used for Marketing The Power of Social Media © 2007 CScout Trendberatung

Slide 54: Online Social Networks are used Marketing. The Power of Social Media © 2007 CScout Trendberatung

Slide 55: Local Based Gaming is used for Marketing. The Power of Social Media © 2007 CScout Trendberatung

Slide 56: Viral Videos are used for Marketing. The Power of Social Media © 2007 CScout Trendberatung

Slide 57: Users create their own TV-Ads. The Power of Social Media © 2007 CScout Trendberatung

Slide 58: Users create value via Tagging. The Power of Social Media © 2007 CScout Trendberatung

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Slide 60: The future is here. It‘s just not widely distributed yet. William Gibson The Power of Social Media © 2007 CScout Trendberatung

Slide 61: Since 1997 CScout reports directly from the global Hot-Spots keeping your fingers on the pulse. The Power of Social Media © 2007 CScout Trendberatung

Slide 62: CScout is translating new market developments into new profit opportunities. The Power of Social Media © 2007 CScout Trendberatung

Slide 63: trendpool is your source for global Media & Marketing Trends. Request your membership today. The Power of Social Media © 2007 CScout Trendberatung

Slide 64: Executive TrendTour New York City, July 2007 3 days of Trends & Innovation: - „The Future of Media“ - „The Future of Marketing“ - „Consumer Generated Media“ Request your TrendTour today. The Power of Social Media © 2007 CScout Trendberatung

Slide 65: We are Screening & Monitoring Trends from early signals to radical innovations. High Climax: Mass Market Early Adoptors: Impact Trend-Setters Followers: Fast & Late Followers Innovators: Lead Users Retro Trends Low Low High Duration The Power of Social Media © 2007 CScout Trendberatung

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Slide 68: Information Society World is and Generation C getting closer „We the Media“ Social Media Media in Action becomes Social The Power of Social Media © 2007 CScout Trendberatung

Slide 69: The Power of Social Media ... changes the way we think about Media & Marketing. The Power of Social Media © 2007 CScout Trendberatung

Slide 70: CScout Trend Consulting Global Trend Research CScout USA, Headquarters CScout Trendberatung GmbH Trogerstrasse 48 81675 München, Germany Monty Metzger Managing Director CScout Japan eMail: monty@cscout.com Tel:. +49 (0) 89 - 23 22 56 75 TrendBlog & Newsletter www.cscout.com CScout China The Power of Social Media © 2007 CScout Trendberatung