Power Of Social Media

Power of The Social Media Monty C. M. Metzger, Medien Meeting Mannheim, May 9th 2007

Today software enables anybody to become an author, journalist or ﬁlm maker. Attention Economy - Self-representation ‣through avatars (online gaming), ‣voice (podcast) and ‣as actor (video) or ‣author (weblogs). The Power of Social Media © 2007 CScout Trendberatung

New Media Scenario & Trends + WE, THE MEDIA MANY-TO-MANY MY MEDIA HOT HOT Consumer control & engagement ONE-TO-ONE NICHE MEDIA Social Media ONE-TO-FEW WARM WARM Personal Media MAINSTREAM MEDIA ONE-TO-MANY FRESH Segmented Media FRESH COLD COLD Mass Media - The Power of Social Media © 2007 CScout Trendberatung

Executive TrendTour New York City, July 2007 3 days of Trends & Innovation: - „The Future of Media“ - „The Future of Marketing“ - „Consumer Generated Media“ Request your TrendTour today. The Power of Social Media © 2007 CScout Trendberatung

We are Screening & Monitoring Trends from early signals to radical innovations. High Climax: Mass Market Early Adoptors: Impact Trend-Setters Followers: Fast & Late Followers Innovators: Lead Users Retro Trends Low Low High Duration The Power of Social Media © 2007 CScout Trendberatung

CScout Trend Consulting Global Trend Research CScout USA, Headquarters CScout Trendberatung GmbH Trogerstrasse 48 81675 München, Germany Monty Metzger Managing Director CScout Japan eMail: monty@cscout.com Tel:. +49 (0) 89 - 23 22 56 75 TrendBlog & Newsletter www.cscout.com CScout China The Power of Social Media © 2007 CScout Trendberatung

http://socialmediatrader.com	3107
http://augusta.uao.edu.co	2612
http://www.viralblog.com	1572
http://jfborges.wordpress.com	931
http://www.marketingoops.com	404
http://www.shoptoearn.net	287
http://jeison28.wordpress.com	148
http://killerpaints.wordpress.com	135
http://www.slideshare.net	99
http://www.squidoo.com	91
http://pharmacoserias.blogspot.com	90
http://www.cerebra.co.za	65
http://jamietravis.wordpress.com	55
http://ialop.blogspot.com	50
http://www.iwisdom.co.th	45
http://www.resultson.com.br	43
http://alchemyad.blogspot.com	39
http://aydsi.blogspot.com	30
http://digitalworlddigitallook.blogspot.com	23
http://oggin.net	19
http://neuronadigital.ning.com	17
http://www.scenariolab.com.tw	16
http://miacoth.wordpress.com	14
http://www.jeneanchapman.blogspot.com	12
http://arjjunsiingh.blogspot.com	11
http://www.rightclick.co.za	11
http://www.slideshow.com	10
http://www.jayz.co.za	9
http://translate.googleusercontent.com	9
http://cudoi.blogspot.com	8
http://patrickcramer.posterous.com	8
http://virtualworldbuilders.ning.com	7
http://www.vipze.com	7
http://nlengaigne.blogspot.com	7
http://web20.blogosfere.it	7
http://static.slideshare.net	7
http://www.mondoblog.it	6
http://nickgogerty.typepad.com	6
http://www.techgig.com	6
http://v-writes.blogspot.com	6
http://europeneedsinitiative.blogspot.com	6
http://web2-esb.blogspot.com	5
http://lucaconti.nova100.ilsole24ore.com	5
http://new-wavepr.com	5
http://joernalku.blogspot.com	5
http://blog.360.yahoo.com	5
http://tbmds.zip.net	4
http://paper.li	4
http://www.flashquix.com	4
http://www.moviecern.com	3
http://mariusrusu.ro	3

Power Of Social Media

by Monty Metzger on Jun 01, 2007

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Power Of Social Media — Presentation Transcript