How to recruit aSocial MediaManager?Monty C. M. Metzger, CEO & Founder,RECOMY AG - www.RECOMY.comTwitter ID: @montymetzger...
Meet MontyMonty C. M. Mtzger       Page     © 2011 monty.de
Entrepreneur at heart Ahead of Time   Page   © 2008 Ahead of Time GmbH
Grew up with Tech Monty C.M. Metzger   Page   4   © 2010 monty.de
Trend Scout &Futurist Monty C.M. Metzger   Page   5   © 2010 monty.de
Looking for thenext hot trendAhead of Time   Page   6   © 2009 Ahead of Time GmbH
InnovationSocial Media                             www.aheadoftime.de Monty C. M. Mtzger   Page              © 2011 monty.de
Innovation:Mobile Media Monty C. M. Mtzger   Page   © 2011 monty.de
Social RecruitingRECOMY.com Monty C.M. Metzger   Page   9   © 2010 monty.de
Qualities of aSocial Media Manager Monty C. M. Mtzger   Page   © 2011 monty.de
1. Passionate:           - about your company & product           - about Social Media & TechMonty C. M. Mtzger        Pag...
2. Experience:           - in online communication           - in writing           - in social media usage           - in...
3. Creative & Flexible:           mesh private & business life           thinks like a journalist           cares about de...
Where to look for?Monty C. M. Mtzger   Page   © 2011 monty.de
Social MediaLandscape. Ahead of Time   Page   © 2011 Ahead of Time GmbH
One ThirdNumber of women between 18 and 34 years,checking their facebook status beforegoing in the bathroom in the morning...
500 Billion.Minutens spend on facebook per day                      Up from last year 150 billion minutes per day.   Ahead...
Monty C. M. Mtzger   Page   © 2011 monty.de
The development within the medialandscape leads to an elementary change.The traditional methods lose impact.Ahead of Time ...
Only 18%of traditionalTV-Advertisinggenerate positiveReturn of Investment(ROI).Ahead of Time          Page   © 2011 Ahead ...
Everyone is being confronted with over3000 advertising messagesdaily.Ahead of Time              Page          © 2011 Ahead...
Only   14% of consumers                trust advertising.Ahead of Time              Page      © 2011 Ahead of Time GmbH
But   78% of consumers                trust recommendations                by other consumers.Ahead of Time             Pa...
People                 change,                   connect,                     & network!Ahead of Time            Page 24  ...
Homo Connectus Ahead of Time   Page 25   © 2011 Ahead of Time GmbH
People are spending mostof their time on social media.Be there where the talent is!          RECOMY AG | Sonnenweg 15 | CH...
RECOMY - the one-stop careerand recruiting platform for the social web.              RECOMY AG | Sonnenweg 15 | CH-6340 Ba...
3. Tips forSocial Recruiting   RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy...
Build & Grow yourTalent Community   RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@r...
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
Build your Talent CommunityFB Career Fan Pages in Germany           RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588...
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
Activate your Network   RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
Activate your NetworkSpread your Jobs                                                                  We are hiring!     ...
Sorry,                       parts of the presentation                       about RECOMY.com                       are st...
Track your Results   RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.recomy.com | info@recomy.com
Track your ResultsUPS Social Recruiting               RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32   www.r...
Track your ResultsUPS Social RecruitingLast year UPS won its seat among the TOP 50 recruiters on Twitter and differentawar...
Sorry,                       parts of the presentation                       about RECOMY.com                       are st...
1. Build your Talent Community2. Activate your Network3. Track your Results      RECOMY AG | Sonnenweg 15 | CH-6340 Baar |...
„theres a difference                     between knowing the path                     and walking the path“               ...
Monty C. M. Metzger                  www.monty.de                  email monty@monty.de                  twitter @montymet...
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How to recruit a Social Media Manager?

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Transcript of "How to recruit a Social Media Manager?"

  1. 1. How to recruit aSocial MediaManager?Monty C. M. Metzger, CEO & Founder,RECOMY AG - www.RECOMY.comTwitter ID: @montymetzgerSocial Media Economy DaysMünchen, 21. November 2011 Ahead of Time Page © 2011 Ahead of Time GmbH
  2. 2. Meet MontyMonty C. M. Mtzger Page © 2011 monty.de
  3. 3. Entrepreneur at heart Ahead of Time Page © 2008 Ahead of Time GmbH
  4. 4. Grew up with Tech Monty C.M. Metzger Page 4 © 2010 monty.de
  5. 5. Trend Scout &Futurist Monty C.M. Metzger Page 5 © 2010 monty.de
  6. 6. Looking for thenext hot trendAhead of Time Page 6 © 2009 Ahead of Time GmbH
  7. 7. InnovationSocial Media www.aheadoftime.de Monty C. M. Mtzger Page © 2011 monty.de
  8. 8. Innovation:Mobile Media Monty C. M. Mtzger Page © 2011 monty.de
  9. 9. Social RecruitingRECOMY.com Monty C.M. Metzger Page 9 © 2010 monty.de
  10. 10. Qualities of aSocial Media Manager Monty C. M. Mtzger Page © 2011 monty.de
  11. 11. 1. Passionate: - about your company & product - about Social Media & TechMonty C. M. Mtzger Page © 2011 monty.de
  12. 12. 2. Experience: - in online communication - in writing - in social media usage - in modern technology (early adopter)Monty C. M. Mtzger Page © 2011 monty.de
  13. 13. 3. Creative & Flexible: mesh private & business life thinks like a journalist cares about detailsMonty C. M. Mtzger Page © 2011 monty.de
  14. 14. Where to look for?Monty C. M. Mtzger Page © 2011 monty.de
  15. 15. Social MediaLandscape. Ahead of Time Page © 2011 Ahead of Time GmbH
  16. 16. One ThirdNumber of women between 18 and 34 years,checking their facebook status beforegoing in the bathroom in the morning. Ahead of Time Page 16 © 2011 Ahead of Time GmbH
  17. 17. 500 Billion.Minutens spend on facebook per day Up from last year 150 billion minutes per day. Ahead of Time Page 17 © 2011 Ahead of Time GmbH
  18. 18. Monty C. M. Mtzger Page © 2011 monty.de
  19. 19. The development within the medialandscape leads to an elementary change.The traditional methods lose impact.Ahead of Time Page © 2011 Ahead of Time GmbH
  20. 20. Only 18%of traditionalTV-Advertisinggenerate positiveReturn of Investment(ROI).Ahead of Time Page © 2011 Ahead of Time GmbH
  21. 21. Everyone is being confronted with over3000 advertising messagesdaily.Ahead of Time Page © 2011 Ahead of Time GmbH
  22. 22. Only 14% of consumers trust advertising.Ahead of Time Page © 2011 Ahead of Time GmbH
  23. 23. But 78% of consumers trust recommendations by other consumers.Ahead of Time Page © 2011 Ahead of Time GmbH
  24. 24. People change, connect, & network!Ahead of Time Page 24 © 2011 Ahead of Time GmbH
  25. 25. Homo Connectus Ahead of Time Page 25 © 2011 Ahead of Time GmbH
  26. 26. People are spending mostof their time on social media.Be there where the talent is! RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  27. 27. RECOMY - the one-stop careerand recruiting platform for the social web. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  28. 28. 3. Tips forSocial Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  29. 29. Build & Grow yourTalent Community RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  30. 30. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  31. 31. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  32. 32. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  33. 33. Build your Talent CommunityFB Career Fan Pages in Germany RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  34. 34. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  35. 35. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  36. 36. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  37. 37. Activate your Network RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  38. 38. Activate your NetworkSpread your Jobs We are hiring! Job Opportunity RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  39. 39. Sorry, parts of the presentation about RECOMY.com are still confidential :-)Ahead of Time Page © 2011 Ahead of Time GmbH
  40. 40. Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  41. 41. Track your ResultsUPS Social Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  42. 42. Track your ResultsUPS Social RecruitingLast year UPS won its seat among the TOP 50 recruiters on Twitter and differentawards in the recruitment industry for its innovative approach to recruiting.The cost of hire went from 600/700 USD to 60/70 USD per hire. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  43. 43. Sorry, parts of the presentation about RECOMY.com are still confidential :-)Ahead of Time Page © 2011 Ahead of Time GmbH
  44. 44. 1. Build your Talent Community2. Activate your Network3. Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  45. 45. „theres a difference between knowing the path and walking the path“ Morpheus, MatrixMonty C.M. Metzger Page 45 © 2010 monty.de
  46. 46. Monty C. M. Metzger www.monty.de email monty@monty.de twitter @montymetzger blog http://blog.monty.de Social Recruiting Works: www.RECOMY.commonty.de Page © 2011 Monty Metzger

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