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How to recruit a Social Media  Manager?
 

How to recruit a Social Media Manager?

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    How to recruit a Social Media  Manager? How to recruit a Social Media Manager? Presentation Transcript

    • How to recruit aSocial MediaManager?Monty C. M. Metzger, CEO & Founder,RECOMY AG - www.RECOMY.comTwitter ID: @montymetzgerSocial Media Economy DaysMünchen, 21. November 2011 Ahead of Time Page © 2011 Ahead of Time GmbH
    • Meet MontyMonty C. M. Mtzger Page © 2011 monty.de
    • Entrepreneur at heart Ahead of Time Page © 2008 Ahead of Time GmbH
    • Grew up with Tech Monty C.M. Metzger Page 4 © 2010 monty.de
    • Trend Scout &Futurist Monty C.M. Metzger Page 5 © 2010 monty.de
    • Looking for thenext hot trendAhead of Time Page 6 © 2009 Ahead of Time GmbH
    • InnovationSocial Media www.aheadoftime.de Monty C. M. Mtzger Page © 2011 monty.de
    • Innovation:Mobile Media Monty C. M. Mtzger Page © 2011 monty.de
    • Social RecruitingRECOMY.com Monty C.M. Metzger Page 9 © 2010 monty.de
    • Qualities of aSocial Media Manager Monty C. M. Mtzger Page © 2011 monty.de
    • 1. Passionate: - about your company & product - about Social Media & TechMonty C. M. Mtzger Page © 2011 monty.de
    • 2. Experience: - in online communication - in writing - in social media usage - in modern technology (early adopter)Monty C. M. Mtzger Page © 2011 monty.de
    • 3. Creative & Flexible: mesh private & business life thinks like a journalist cares about detailsMonty C. M. Mtzger Page © 2011 monty.de
    • Where to look for?Monty C. M. Mtzger Page © 2011 monty.de
    • Social MediaLandscape. Ahead of Time Page © 2011 Ahead of Time GmbH
    • One ThirdNumber of women between 18 and 34 years,checking their facebook status beforegoing in the bathroom in the morning. Ahead of Time Page 16 © 2011 Ahead of Time GmbH
    • 500 Billion.Minutens spend on facebook per day Up from last year 150 billion minutes per day. Ahead of Time Page 17 © 2011 Ahead of Time GmbH
    • Monty C. M. Mtzger Page © 2011 monty.de
    • The development within the medialandscape leads to an elementary change.The traditional methods lose impact.Ahead of Time Page © 2011 Ahead of Time GmbH
    • Only 18%of traditionalTV-Advertisinggenerate positiveReturn of Investment(ROI).Ahead of Time Page © 2011 Ahead of Time GmbH
    • Everyone is being confronted with over3000 advertising messagesdaily.Ahead of Time Page © 2011 Ahead of Time GmbH
    • Only 14% of consumers trust advertising.Ahead of Time Page © 2011 Ahead of Time GmbH
    • But 78% of consumers trust recommendations by other consumers.Ahead of Time Page © 2011 Ahead of Time GmbH
    • People change, connect, & network!Ahead of Time Page 24 © 2011 Ahead of Time GmbH
    • Homo Connectus Ahead of Time Page 25 © 2011 Ahead of Time GmbH
    • People are spending mostof their time on social media.Be there where the talent is! RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • RECOMY - the one-stop careerand recruiting platform for the social web. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • 3. Tips forSocial Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Build & Grow yourTalent Community RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Build your Talent CommunityFB Career Fan Pages in Germany RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Activate your Network RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Activate your NetworkSpread your Jobs We are hiring! Job Opportunity RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Sorry, parts of the presentation about RECOMY.com are still confidential :-)Ahead of Time Page © 2011 Ahead of Time GmbH
    • Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Track your ResultsUPS Social Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Track your ResultsUPS Social RecruitingLast year UPS won its seat among the TOP 50 recruiters on Twitter and differentawards in the recruitment industry for its innovative approach to recruiting.The cost of hire went from 600/700 USD to 60/70 USD per hire. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • Sorry, parts of the presentation about RECOMY.com are still confidential :-)Ahead of Time Page © 2011 Ahead of Time GmbH
    • 1. Build your Talent Community2. Activate your Network3. Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
    • „theres a difference between knowing the path and walking the path“ Morpheus, MatrixMonty C.M. Metzger Page 45 © 2010 monty.de
    • Monty C. M. Metzger www.monty.de email monty@monty.de twitter @montymetzger blog http://blog.monty.de Social Recruiting Works: www.RECOMY.commonty.de Page © 2011 Monty Metzger