Innovation Marketing for food and healthy lifestyle projects (ENGLISH)

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Presentation of EATINGSCHOOL MENU OF SERVICES (updated 8/22/13)
Business consultants specialised in added value for communication of Food and Healthy Lifestyle. (ENGLISH)

We RESEARCH consumer insights. Learn which the strengths of your products are and how you can become a differential and meaningful brand. To give users real VALUE and solutions for their daily lives.

We help you ENVISION opportunities to capture the attention and interest of the audience that are hidden in consumer TRENDS.

We think up creative STRATEGIES and collaborate with your marketing, advertising and communication projects to make a brand matter.

We CREATE brand contents and design tools that truly INTEREST the people because they are useful and improve the wellness in their lives. As simple as that, but not easy. Utility is the ultimate user experience.

We share our UNDERSTANDING of the people’s passions about food and healthy behaviour with food organisations, FMCG teams and lifestyle organisations.

We are close to our parters with whom we love to share our entrepreneur style and Mediterranean culture.

WWW.EATINGSCHOOL.ES

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Innovation Marketing for food and healthy lifestyle projects (ENGLISH)

  1. 1. create.value.interest Services to create the future update 8/21/2013
  2. 2. We understand the because of healthy food and lifestyle REALITY OF THE CONSUMERS
  3. 3. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 Diference projects We designed SOLUTIONS to help brands empathize with the consumer’s behavior SOLUTIONS
  4. 4. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 ‘Difference’ projects Services to create the future
  5. 5. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 ‘Difference’ projects Services to create the future1
  6. 6. I’N’T WORKSHOPS Insights ‘n’ trends converted into feasible ideas A reality check for open-minded brands 1
  7. 7. I’N’T WORKSHOPS Visual thinking sessions. A gateway between knowledge and new proactive ideas to create winning strategies for your projects. 1
  8. 8. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 Difference projects Services to create the future 2
  9. 9. EMPATHY RESEARCH Analysis of both the Consumer behavior and the Performance of the product or service 2
  10. 10. EMPATHY RESEARCH Insights on the experiences that your groups of Consumers have with your product/service. Deliverable as a SWOT visual thinking session. 2
  11. 11. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 ‘Difference’ projects Services to create the future 3
  12. 12. We help you design your PROJECT’S STRATEGY with our method to desing marketing & communication strategies for food and lifestyle 3
  13. 13. We help you design your PROJECT’S STRATEGY with our method 3
  14. 14. 3 Where the consumer needs, the real and potential product features, and the business strategy merge together.
  15. 15. 3
  16. 16. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 ‘Difference’ projects Services to create the future 4
  17. 17. YOUTOOLITY We co-design TOOLS that help people achieve their healthy personal challenges. 4
  18. 18. YOUTOOLITY People need tools to get fit and eat healthy. Tech startups, brands and innovators can build and sell those tools. 4
  19. 19. YOUTOOLITY Utility & Empowerment is the future of business Your choice is to develop PRODUCTS or SERVICES so useful that people are willing to pay for them. 4
  20. 20. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 ‘Difference’ projects Services to create the future 5
  21. 21. HEALTHY (MA NON TROPPO)* Creation of CONTENTS that improve the user experience and help people behave healthy (*) = in a realistic way. 5
  22. 22. HEALTHY (MA NON TROPPO) Interesting Consumer- 1st contents that make a brand matter. Contents that fuel any Communication Project. 5
  23. 23. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 ‘Difference’ projects Services to create the future 6
  24. 24. ‘DIFFERENCE’ PROJECTS Co-design of Projects that differenciate the positioning and performance of a brand. 6
  25. 25. ‘DIFFERENCE’ PROJECTS Conduction of Projects that follow Best Practices adapted to each customer segment’s insights. 6 Manners and meaning matter.
  26. 26. 1 I’N’T Workshops 2 Empathy research 3 Interestingness 4 Youtoolity 5 Healthy ma non troppo 6 ‘Difference’ projects Services to create the future
  27. 27. Connect us Tel +34 93 000 02 22 hola@eatingschool.es @eatingschool www.eatingschool.es

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