Branding Your Business | Executive Coach Monte Wyatt

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Learn what it takes to brand your business with this simple, short slideshow. Executive coach Monte Wyatt is one of the top business coaches in the country. Contact him at coachmonte.com.

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Branding Your Business | Executive Coach Monte Wyatt

  1. 1. Branding is all aboutBranding is all about differentiation.differentiation.
  2. 2. What do you think of?What do you think of?
  3. 3. Branding?Branding? Set your company apartSet your company apart Competitive advantageCompetitive advantage Develop loyaltyDevelop loyalty
  4. 4. BrandBrand AwarenessAwareness RecallRecall AttributesAttributes BenefitsBenefits EssenceEssence EquityEquity
  5. 5. But where does this fit in?But where does this fit in? •Look and feel of all communication & deliveryLook and feel of all communication & delivery •How the market and your customers perceive youHow the market and your customers perceive you (Business name, Advertising)(Business name, Advertising) •What customers, staff and other stakeholders sayWhat customers, staff and other stakeholders say about you and expect of youabout you and expect of you •The way you run, position and communicate yourThe way you run, position and communicate your business, how you grow your businessbusiness, how you grow your business •What you promise your marketWhat you promise your market
  6. 6. How do we do it?How do we do it? Define what we want to be known asDefine what we want to be known as Company nameCompany name SloganSlogan ColorsColors Employees & Uniform – professional imageEmployees & Uniform – professional image Company website, vehicles, advertisingCompany website, vehicles, advertising Phone is answered, client feedback, servicePhone is answered, client feedback, service Other ways to express it?….Other ways to express it?….
  7. 7. How do we do it?How do we do it? Define what we want to be known asDefine what we want to be known as Company nameCompany name SloganSlogan ColorsColors Employees & Uniform – professional imageEmployees & Uniform – professional image Company website, vehicles, advertisingCompany website, vehicles, advertising Phone is answered, client feedback, servicePhone is answered, client feedback, service Other ways to express it?….Other ways to express it?….

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