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Branding Your Business | Executive Coach Monte Wyatt

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Learn what it takes to brand your business with this simple, short slideshow. Executive coach Monte Wyatt is one of the top business coaches in the country. Contact him at coachmonte.com.

Learn what it takes to brand your business with this simple, short slideshow. Executive coach Monte Wyatt is one of the top business coaches in the country. Contact him at coachmonte.com.

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Branding Your Business | Executive Coach Monte Wyatt Branding Your Business | Executive Coach Monte Wyatt Presentation Transcript

  • Branding is all about differentiation.
  • What do you think of?
  • Branding? Set your company apart Competitive advantage Develop loyalty
  • Brand Awareness Recall Attributes Benefits Essence Equity
  • But where does this fit in?
    • Look and feel of all communication & delivery
    • How the market and your customers perceive you (Business name, Advertising)
    • What customers, staff and other stakeholders say about you and expect of you
    • The way you run, position and communicate your business, how you grow your business
    • What you promise your market
  • How do we do it? Define what we want to be known as Company name Slogan Colors Employees & Uniform – professional image Company website, vehicles, advertising Phone is answered, client feedback, service Other ways to express it?….