A brief on the talent and abilities of John Monte.

1. John Monte ...the voice you need

3. Stop doing this CHANGE will happen…and has happened…globally. Nobody escaped. It touched all of our lives. Some see this as doom and gloom – the failure of our economy – a negative. I do not agree . I see this change as an opportunity, a potential increase – a positive. Here is a little secret = you fight change with change . If you continue to do the same things, in the same old way – change will win. It will steamroll you over and keep on, keepin on and not look back! Don’t be a deer in the headlights…get a hold of me, lets talk…and you will see and understand what a tremendous opportunity we all have right now. About a decade ago, the Advertising industry decided to ‘ go Hollywood ’ with radio and television commercials created to entertain you. How many times has someone commented asking you if you have seen that ‘crazy commercial…it’s so funny dude!’ Next time…ask them what the product was, or the point? I’ll bet they get it half right at best. Effective? No. The message was lost. We have a chance to go back to ‘telling the story’. Simple truth – facts – and how it could work for you style…this is what I grew up on, and it meant something to people’s lives. People counted on being told vital information in a clear, concise manner. This built trust between those who make and those who consume! Today our Nation has to change and learn to do with less . It’s that cut and dry. Spending your hard earned disposable income in the right way, for the right reasons is more important now and will continue to be so for a long time to come. Let’s work together and get back to what works…instead of trying to win an Emmy. Let’s leave that to the DeNiros and the Hanks of the world – those who do that best. You and I need to focus on our lives – our money – our future and we can do that best by ‘telling the story’.