Supporting the sales funnel with social media
by Matt Anderson on Nov 19, 2010
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Part of the series of talks for the Somerset & Dorset Manufacturing Network (SDMN) 18th November 2010, in Yeovil. ...
Part of the series of talks for the Somerset & Dorset Manufacturing Network (SDMN) 18th November 2010, in Yeovil.
How to embrace the digital marketing revolution to deliver tangible SALES
Presented by Matt Anderson
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Adriana Kevill
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81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C
75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers
Source: Business.com – 2009 B2B Social Media Benchmarking Study
Selling is frowned up on
Social media actually lends itself more to the consultative sale, building relationships, discussing complex problems an providing solutions.
gauge and monitor customer feedback
moderate services and products in light of the feedback
enter into a direct dialogue with your customers to increase sales
Mario Andretti - F1 Forumla One.
53% OF CEOs do their own research > Jackob Neilsen
Read more: http://socialmediab2b.com/2009/09/b2b-social-media-example-indium-blogs/#ixzz15dG2l2JH
95% of respondents indicated that they did not trust advertising. http://econsultancy.com/uk/blog/5927-consumers-don-t-trust-advertising-is-social-media-part-of-the-solution
Trust in the media 27%
78% of internet users search for information about product and services
70% of people trust online recommendations from a stranger.
90% trust recommendations from people they know.
Visitors from a social media site is 10 times more likely to buy
40 M Twitter impressions
130,000
30,000 People to like Ford Exporer before it was launched (
A content plan also helps you manage your time. When starting a blog, you’re often awash with tons of ideas for posts. So many, that you quickly get burnt out as the drudgery or writing about the same things sets in. If you organize your blog into content categories, you can spend your time focusing on several targeted ideas a week, as opposed to hundreds. This will fill your blog with relevant content to your niche, increasing the likelihood that people will find you via the search engines.
Good Habits
A content plan also helps to create good blogging habits. To maintain a successful niche blog community, you need to regularly update your blog (and not just with blog posts), respond to comments and overall monitor the site. You’ll create a production state of mind – meaning that you’ll get in the habit of writing a post a day, or even writing them all in one day and scheduling them to post. This will make the creation process much easier to begin and end.
Establishes Niche Authority
If you’re regularly writing about particular subjects, the sheer amount of content that this creates will establish your authority in your niche subject. Who are you going to trust more? The blog with a few sparse posts written at odd times, with very little information? Or the blog that is filled with relevant content to the subject your interested in that ’s updated in a methodical fashion?
Helps with Ideas for posts
Often, as you write in a more regimented, methodical fashion, you’ll come up with even more ideas for relevant posts. Then, you’ll find yourself altering your own content plan to fit in new and interesting ideas.