know your blogs from your wikis matt anderson: montage communications sally hems: oakleaf communications

social media – concepts and stats tools & applications: social networks blogging twitter wikis social bookmarking content sharing video using within your comms strategy before getting started... evaluation tools and methods q&a

social media – concepts and stats

tools & applications:

social networks

blogging

twitter

wikis

social bookmarking

content sharing

video

using within your comms strategy

before getting started...

evaluation tools and methods

q&a

a bit about me… marketing graduate with 10yrs comms experience head up oakleaf comms tech comms background – understand tech/apps but can’t code!

marketing graduate with 10yrs comms experience

head up oakleaf comms

tech comms background – understand tech/apps but can’t code!

a bit about him… dyson Co-founder of Montage Communications 2003 Consumer / public sector Not a social media expert! Monitoring and online PR

dyson

Co-founder of Montage Communications 2003

Consumer / public sector

Not a social media expert!

Monitoring and online PR

so what’s it all about?

change is afoot… multiple channels convergence now a reality highly targeted changing formats new breed of commentators collaboration across all nations!

multiple channels

convergence now a reality

highly targeted

changing formats

new breed of commentators

collaboration across all nations!

(cc) Lynette Webb, 2006 "We're certainly satisfied that we can produce significant revenues from the sale of digital delivery of newspaper content ….” - Guardian Aug 2009 “

social networks

blogging

why wiki?

wikis

why share or bookmark? a key to community is to share targeted traffic validated information collaboration / innovation citizen journalism SEO / links thought leadership Uploaded on February 26, 2008 by creativecommoners

a key to community is to share

targeted traffic

validated information

collaboration / innovation

citizen journalism

SEO / links

thought leadership

bookmarks / sharing Delicious Furl Reddit / Digg /Fark Stumbleupon Technorati Links Media Flickr Photobucket Youtube Vimeo BlipTV Scholarly General CC Jason Rhode Slashdot CiteULike Connotea arXiv Merlot

content sharing Source: malcolmcoles 2009-08-20

South West RDA – news site http://www.press.southwestrda.org.uk

social news Source: Paul Bradshaw: Online Journalism blog 2008 / 2009 “ Man's appendix ruptures a month after it was 'removed' in hospital” - Telegraph 39m (compete.com)

social news 1.2 – 800,000 (Compete.com) Source: Paul Bradshaw: Online Journalism blog 2008 / 2009 “ Google Earth image proves existence of Loch Ness monster”

1.2 – 800,000

(Compete.com)

social news 4.9 M (Compete.com) “ Four years on, Katrina remains cursed by rumour, cliche, lies and racism”

P eople O bjectives S trategy T echnology

Here’s one I did earlier Objectives: Communicate competition to 16-25 age group Drive online traffic to website Tactics: Identified DJ (linking past & present) Remixed original and put on website with top tips Issued as release with mp3 link to nationals, bloggers, radio, marketing, technology & DJ mags Placed on DJs MySpace & Facebook (blog etc) Recommended remixing on YouTube and issuing as a viral

Objectives:

Communicate competition to 16-25 age group

Drive online traffic to website

Tactics:

Identified DJ (linking past & present)

Remixed original and put on website with top tips

Issued as release with mp3 link to nationals, bloggers, radio, marketing, technology & DJ mags

Placed on DJs MySpace & Facebook (blog etc)

Recommended remixing on YouTube and issuing as a viral

before getting started… fools rush in! do your research generate buy-in consistency is key dip a toe in evaluation methods

fools rush in!

do your research

generate buy-in

consistency is key

dip a toe in

evaluation methods

evaluation: methods google (Trends / Analytics / Insight) free tools - Social media mention links (Hootsuite / Bitrly) facebook - applications / competition twitter apps – Tweetdeck paid – SWM, Technigry, Radion6

google (Trends / Analytics / Insight)

free tools - Social media mention

links (Hootsuite / Bitrly)

facebook - applications / competition

twitter apps – Tweetdeck

paid – SWM, Technigry, Radion6

monitoring – a word of caution sentiment influence location data, data, data learn how to search use the best of the web Flickr pic (CC) Uploaded on May 11, 2008 by riczribeiro

sentiment

influence

location

data, data, data

learn how to search

use the best of the web

SWM – Social Media

monitoring sentiment – What are people saying about your brand? engagement – How loyal is your target audience? online buzz – How many people are talking about your brand / organisation and where? evangelists – Who is pro your brand and becoming online ambassadors? influencers – Who are the most influential bloggers that are talking about your brand? share of voice – What percentage of the online conversation does your brand / organisation have compared to its competitors? news commentary and recommendations for PR / advertising strategies

sentiment – What are people saying about your brand?

engagement – How loyal is your target audience?

online buzz – How many people are talking about your brand / organisation and where?

evangelists – Who is pro your brand and becoming online ambassadors?

influencers – Who are the most influential bloggers that are talking about your brand?

share of voice – What percentage of the online conversation does your brand / organisation have compared to its competitors?

news commentary and recommendations for PR / advertising strategies

evaluation South West RDA’s Twitter - SWRDAPress started June 09 following – 1,246 followers – 835 reach=2,701,013 rank=#29,392

South West RDA’s Twitter - SWRDAPress

started June 09

following – 1,246

followers – 835

reach=2,701,013

rank=#29,392

sally hems oakleaf communications www.oakleafcomms.co.uk sallyhems matt anderson montage communications