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The Community Tools You Need (Can't Be Built)
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The Community Tools You Need (Can't Be Built)

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Keynote for Do It with Drupal 08 in New Orleans, LA.

Keynote for Do It with Drupal 08 in New Orleans, LA.

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  • 1. The Community Tools You Need http://www.flickr.com/photos/caribb/
  • 2. The Community Tools You Need Can’t Be Built http://www.flickr.com/photos/moviejulie/
  • 3. http://www.flickr.com/photos/donsolo/
  • 4. http://www.flickr.com/photos/pbo31/
  • 5. http://www.flickr.com/photos/amagill/
  • 6. Who remembers the Webmaster? http://www.flickr.com/photos/stephenr/
  • 7. Where does community fit? http://www.flickr.com/photos/beglendc/
  • 8. http://www.flickr.com/photos/cdm/
  • 9. Group Exercise http://www.flickr.com/photos/icopythat/
  • 10. http://www.flickr.com/photos/santos/
  • 11. Digg
  • 12. MySpace
  • 13. Facebook
  • 14. Friendster
  • 15. Twitter
  • 16. Epicurious
  • 17. Slashdot
  • 18. Threadless
  • 19. LinkedIn
  • 20. Craigslist
  • 21. Scrapbooking
  • 22. Wikipedia
  • 23. http://www.flickr.com/photos/exlibris/
  • 24. A group of people who have come together around common interests, in a defined space, around a shared social object.
  • 25. Individuals inhabit different implied and stated roles, and are governed by different implied and stated rules.
  • 26. Mechanisms exist for allowing these rules and norms to take form, and for enforcing them once they exist.
  • 27. http://www.flickr.com/photos/jvk/
  • 28. http://www.flickr.com/photos/28481088@N00/ Some Guidelines
  • 29. PEOPLE MATTER http://www.flickr.com/photos/97831130@N00/
  • 30. http://www.flickr.com/photos/emayoh/ They’re in charge.
  • 31. Messy unpredictable complex http://www.flickr.com/photos/orangeacid/
  • 32. DESIGN MATTERS http://www.flickr.com/photos/53611153@N00/
  • 33. http://www.flickr.com/photos/usonian/
  • 34. Church http://www.flickr.com/photos/95572727@N00/
  • 35. Stadium http://www.flickr.com/photos/63197350@N00/
  • 36. SCALE MATTERS http://www.flickr.com/photos/sillydog/
  • 37. http://www.flickr.com/photos/oskay/ Iteration
  • 38. http://www.flickr.com/photos/monkeyc/
  • 39. Like gardening http://www.flickr.com/photos/johnpics/
  • 40. http://www.flickr.com/photos/montanaraven/
  • 41. Finding your purpose http://www.flickr.com/photos/gi/
  • 42. What kind of community are you building? http://www.flickr.com/photos/34427466731@N01/
  • 43. http://www.flickr.com/photos/papertrix/ Who belongs?
  • 44. http://www.flickr.com/photos/badish/
  • 45. Complimentary
  • 46. Competitive
  • 47. Collaborative
  • 48. Combative
  • 49. How heavy is your hand?
  • 50. http://www.flickr.com/photos/darwinbell/ Who are you trying to keep out? Open or private?
  • 51. Are you one community, or an entire network?
  • 52. Outline Your Assumptions
  • 53. Vast spectrum of possibilities • Public v. Private • Entirely self- contained or enabling • Commercial v. Non- behaviors outside commercial your environment? • Siloed v. part of a • Democratic v. larger ecosystem Dictatorial • Technical v. Non- technical http://www.flickr.com/photos/r80o/
  • 54. http://www.flickr.com/photos/markhillary/ What does success look like?
  • 55. http://www.flickr.com/photos/markhillary/ Defining metrics for success Define your success metrics http://www.flickr.com/photos/74471232@N00/
  • 56. http://www.flickr.com/photos/sparr0/ Look for metrics that will act as effective proxies for success
  • 57. What do you want? • Data quality • New product ideas • Data quantity • Regular community engagement • Tons of quot;eyeballsquot; • New business growth • Obsessive community engagement • Higher product sales • Identifying community evangelists • Selling more products to the same people • Better word of mouth
  • 58. Team http://www.flickr.com/photos/curiouskiwi/
  • 59. With great power... http://www.flickr.com/photos/gregoryh/
  • 60. Oh and one last thing http://www.flickr.com/photos/shio/
  • 61. EVERYTHING YOU'VE DECIDED SO FAR IS WRONG http://www.flickr.com/photos/monikahoinkis/
  • 62. http://www.flickr.com/photos/blackbeltjones/
  • 63. Lane Becker Email me at lane@getsatisfaction.com IM me at monstro9 on AIM Follow me on Twitter at /monstro Give me a call at 1-415-867-1708 Or just say hi in the hall http://www.flickr.com/photos/blackbeltjones/