The
Community
Tools You
Need
http://www.flickr.com/photos/caribb/

The
Community
Tools You
Need
Can’t Be
Built
http://www.flickr.com/photos/moviejulie/

http://www.flickr.com/photos/donsolo/

http://www.flickr.com/photos/pbo31/

http://www.flickr.com/photos/amagill/

Who remembers
the Webmaster?
http://www.flickr.com/photos/stephenr/

Where does community fit?
http://www.flickr.com/photos/beglendc/

http://www.flickr.com/photos/cdm/

Group Exercise
http://www.flickr.com/photos/icopythat/

http://www.flickr.com/photos/santos/

Digg

MySpace

Facebook

Friendster

Twitter

Epicurious

Slashdot

Threadless

LinkedIn

Craigslist

Scrapbooking

Wikipedia

http://www.flickr.com/photos/exlibris/

A group of people who
have come together
around common
interests, in a defined
space, around a shared
social object.

Individuals inhabit
different implied and
stated roles, and are
governed by different
implied and stated rules.

Mechanisms exist for
allowing these rules and
norms to take form, and
for enforcing them once
they exist.

http://www.flickr.com/photos/jvk/

http://www.flickr.com/photos/28481088@N00/
Some
Guidelines

PEOPLE
MATTER
http://www.flickr.com/photos/97831130@N00/

http://www.flickr.com/photos/emayoh/
They’re in charge.

Messy
unpredictable
complex
http://www.flickr.com/photos/orangeacid/

DESIGN MATTERS
http://www.flickr.com/photos/53611153@N00/

http://www.flickr.com/photos/usonian/

Church
http://www.flickr.com/photos/95572727@N00/

Stadium
http://www.flickr.com/photos/63197350@N00/

SCALE
MATTERS
http://www.flickr.com/photos/sillydog/

http://www.flickr.com/photos/oskay/
Iteration

http://www.flickr.com/photos/monkeyc/

Like
gardening
http://www.flickr.com/photos/johnpics/

http://www.flickr.com/photos/montanaraven/

Finding
your
purpose
http://www.flickr.com/photos/gi/

What kind of
community are you
building?
http://www.flickr.com/photos/34427466731@N01/

http://www.flickr.com/photos/papertrix/
Who belongs?

http://www.flickr.com/photos/badish/

Complimentary

Competitive

Collaborative

Combative

How heavy
is your hand?

http://www.flickr.com/photos/darwinbell/
Who are you trying to
keep out?
Open or private?

Are you one community,
or an entire network?

Outline Your
Assumptions

Vast spectrum of possibilities
• Public v. Private • Entirely self-
contained or enabling
• Commercial v. Non- behaviors outside
commercial your environment?
• Siloed v. part of a • Democratic v.
larger ecosystem Dictatorial
• Technical v. Non-
technical
http://www.flickr.com/photos/r80o/

http://www.flickr.com/photos/markhillary/
What does success
look like?

http://www.flickr.com/photos/markhillary/
Defining
metrics for
success
Define your success
metrics
http://www.flickr.com/photos/74471232@N00/

http://www.flickr.com/photos/sparr0/
Look for metrics that
will act as effective
proxies for success

What do you want?
• Data quality • New product ideas
• Data quantity • Regular community
engagement
• Tons of \"eyeballs\"
• New business growth
• Obsessive community
engagement
• Higher product sales
• Identifying community
evangelists
• Selling more products to
the same people
• Better word of mouth

Team
http://www.flickr.com/photos/curiouskiwi/

With great power...
http://www.flickr.com/photos/gregoryh/

Oh and one last thing
http://www.flickr.com/photos/shio/

EVERYTHING YOU'VE
DECIDED SO FAR IS
WRONG
http://www.flickr.com/photos/monikahoinkis/

http://www.flickr.com/photos/blackbeltjones/

Lane Becker
Email me at lane@getsatisfaction.com
IM me at monstro9 on AIM
Follow me on Twitter at /monstro
Give me a call at 1-415-867-1708
Or just say hi in the hall
http://www.flickr.com/photos/blackbeltjones/