The Community Tools You Need (Can't Be Built)

The Community Tools You Need http://www.ﬂickr.com/photos/caribb/

The Community Tools You Need Can’t Be Built http://www.ﬂickr.com/photos/moviejulie/

http://www.ﬂickr.com/photos/donsolo/

http://www.ﬂickr.com/photos/pbo31/

http://www.ﬂickr.com/photos/amagill/

Who remembers the Webmaster? http://www.ﬂickr.com/photos/stephenr/

Where does community ﬁt? http://www.ﬂickr.com/photos/beglendc/

http://www.ﬂickr.com/photos/cdm/

Group Exercise http://www.ﬂickr.com/photos/icopythat/

http://www.ﬂickr.com/photos/santos/

MySpace

Facebook

Friendster

Twitter

Epicurious

Slashdot

Threadless

Craigslist

Scrapbooking

Wikipedia

http://www.ﬂickr.com/photos/exlibris/

A group of people who have come together around common interests, in a deﬁned space, around a shared social object.

Individuals inhabit different implied and stated roles, and are governed by different implied and stated rules.

Mechanisms exist for allowing these rules and norms to take form, and for enforcing them once they exist.

http://www.ﬂickr.com/photos/jvk/

http://www.ﬂickr.com/photos/28481088@N00/ Some Guidelines

PEOPLE MATTER http://www.ﬂickr.com/photos/97831130@N00/

http://www.ﬂickr.com/photos/emayoh/ They’re in charge.

Messy unpredictable complex http://www.ﬂickr.com/photos/orangeacid/

DESIGN MATTERS http://www.ﬂickr.com/photos/53611153@N00/

http://www.ﬂickr.com/photos/usonian/

Church http://www.ﬂickr.com/photos/95572727@N00/

Stadium http://www.ﬂickr.com/photos/63197350@N00/

SCALE MATTERS http://www.ﬂickr.com/photos/sillydog/

http://www.ﬂickr.com/photos/oskay/ Iteration

http://www.ﬂickr.com/photos/monkeyc/

Like gardening http://www.ﬂickr.com/photos/johnpics/

http://www.ﬂickr.com/photos/montanaraven/

Finding your purpose http://www.ﬂickr.com/photos/gi/

What kind of community are you building? http://www.ﬂickr.com/photos/34427466731@N01/

http://www.ﬂickr.com/photos/papertrix/ Who belongs?

http://www.ﬂickr.com/photos/badish/

Complimentary

Competitive

Collaborative

Combative

How heavy is your hand?

http://www.ﬂickr.com/photos/darwinbell/ Who are you trying to keep out? Open or private?

Are you one community, or an entire network?

Outline Your Assumptions

Vast spectrum of possibilities • Public v. Private • Entirely self- contained or enabling • Commercial v. Non- behaviors outside commercial your environment? • Siloed v. part of a • Democratic v. larger ecosystem Dictatorial • Technical v. Non- technical http://www.ﬂickr.com/photos/r80o/

http://www.ﬂickr.com/photos/markhillary/ What does success look like?

http://www.flickr.com/photos/markhillary/ Defining metrics for success Define your success metrics http://www.flickr.com/photos/74471232@N00/

http://www.ﬂickr.com/photos/sparr0/ Look for metrics that will act as effective proxies for success

What do you want? • Data quality • New product ideas • Data quantity • Regular community engagement • Tons of quot;eyeballsquot; • New business growth • Obsessive community engagement • Higher product sales • Identifying community evangelists • Selling more products to the same people • Better word of mouth

Team http://www.ﬂickr.com/photos/curiouskiwi/

With great power... http://www.ﬂickr.com/photos/gregoryh/

Oh and one last thing http://www.ﬂickr.com/photos/shio/

EVERYTHING YOU'VE DECIDED SO FAR IS WRONG http://www.ﬂickr.com/photos/monikahoinkis/

http://www.ﬂickr.com/photos/blackbeltjones/

Lane Becker Email me at lane@getsatisfaction.com IM me at monstro9 on AIM Follow me on Twitter at /monstro Give me a call at 1-415-867-1708 Or just say hi in the hall http://www.ﬂickr.com/photos/blackbeltjones/

The Community Tools You Need (Can't Be Built)

by Lane Becker on Dec 14, 2008

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The Community Tools You Need (Can’t Be Built) — Presentation Transcript