Virtually Speaking: Career Fairs Go Online
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Virtually Speaking: Career Fairs Go Online

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We’ve been talking about virtual for a long time, but what was once a popular theme for Science Fiction is now a reality. Today, we see more and more traditional career events – job fairs, career ...

We’ve been talking about virtual for a long time, but what was once a popular theme for Science Fiction is now a reality. Today, we see more and more traditional career events – job fairs, career fairs and open houses – being moved to the online space.

In this webinar:

* We will examine some of the virtual formats that have been used in the past and are currently being utilized by top companies and media outlets alike
* We will discuss hybrid (physical and virtual) fairs
* We will also look at the future for virtual career fairs
* We will highlight the different features that can be found at these innovative events

The career fair has always been an ideal opportunity for candidates and employers to meet, exchange ideas, information and to discuss opportunities.

We’ll look at how these virtual fairs endeavor to embody all of these integral aspects of the traditional career fair while providing an augmented experience – for candidate and employer alike – compliments of modern technology.

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Virtually Speaking: Career Fairs Go Online Presentation Transcript

  • 1. Virtually Speaking: Career Fairs Go Online
    Presented by:
    Mike Vogel
    Director, Shaker Virtual Events
    Daniel Espino
    Vice President, People at The Cosmopolitan Las Vegas
    http://www.facebook.com/monsterww
    @monster_works
    @monsterww
    http://www.monsterthinking.com/
    http://www.youtube.com/user/MonsterVideoVault
  • 2. Different formats over the years
    Static
    Long-term/passive – optional chat
    Second Life
    Social Media
    Web Conference
    Live
    Hybrid
  • 3. What is a Virtual Career Fair today?
    Same benefits as a
    Physical Career Fair
    Exhibitor Booths
    Recruiter Interaction
    Networking
    Presentations
  • 4. What goes on at Virtual Career Fairs
    Seekers Can:
    Recruiters Can:
  • 5. Benefits for Candidates
    Anonymity/Confidentiality
    Convenient and hassle-free
    Access to information and decision-makers
    Clear record of activities at the fair
    No cost
    Opportunity to put their best foot forward
  • 6. Benefits for Exhibitors
    Reduced Cost
    Easier Logistics
    Records and reporting of activity
    Efficient screening tool
    Ability to proactively seek out candidates
    Clear Metrics
  • 7. Why go Virtual?
    Meet demands for an innovative alternative to physical job fairs
    Extension of Social Media
    Increases branding
    Extends market reach
    Extensive metrics and reporting
    GREEN
  • 8. Virtual Career Fair Marketing
    Social Media
    Direct Email
    Search Engine Marketing
    Digital/Interactive Ads
    Mobile
    Public Relations
  • 9. Case Studies
  • 10. KPMG Virtual Career Fair
    KPMG Virtual Job Fair Draws
    20,000
    Registrants
    KPMG, a network of firms providing audit, tax and advisory service, held a 48-hour virtual jobs fair in September that drew 20,000 registrants and generated 9,300 applications for jobs at 45 KPMG member firms representing over 40 countries. It followed an internal event that drew almost 5,000 KPMG employees and partners from 104 countries.
    Source: Joey Seiler, EngageDigital.com, November 18, 2008
  • 11. Procter & Gamble Virtual Career Fair
    Event in Western Europe
    P&G have held multiple events
    Over 850 attendees
    Close to 230 company representatives able to attend
    Source: pgcareers.com
  • 12. The Cosmopolitan of Las Vegas
    The Cosmopolitan of Las Vegas is a new luxury resort in Las Vegas, NV
    Prior to opening in 2010, they had 5,000+ openings
    Sought innovative way to engage candidates
    Needed an event that would reflect their core values and unique outlook
    Wanted the event to be accessible for local and national candidates alike
  • 13. The Cosmopolitan of Las Vegas: The Microsite
  • 14. The Cosmopolitan of Las Vegas: The Landing Page
  • 15. The Cosmopolitan of Las Vegas: Exhibit Hall
  • 16. The Cosmopolitan of Las Vegas: Inside the Booths
  • 17. The Cosmopolitan of Las Vegas: Networking Lounge
  • 18. The Cosmopolitan of Las Vegas: Auditorium
  • 19. The Results
    Over 6,000 Registrants
    Over 3,000 Attendees
    Thousands of chats, emails and job applications generated
    Daniel E. Espino, Vice President, People at The Cosmopolitan, had this to say about the fair: 
    “This was a great opportunity to let applicants talk with recruiters in a more comfortable environment.
    What’s good for the community is good for us. And we had a lot of fun doing this.”
    A candidate remarked, “I just heard about the virtual career fair this morning and this is just mind blowing. AWESOME.”
  • 20. Key to hosting a successful Virtual Career Fair
    Partner with an experienced and trusted provider in virtual fairs
    Plan for your fair no less than 2 months in advance
    Identify who your Target Audience is/develop your fair marketing strategy early
    Rally the troops within....from top to bottom
    Analyze your fair metrics to shorten your time to hire and evaluate your ROI
  • 21. Future of Virtual Career Fairs
    Increased use of video and webcam
    More interactive presentations
    Augmented Social Media integration
    Streamlined connectivity to existing databases and ATS
    Higher participation due to increased awareness and experience with the format
    Wider diversity of virtual fair formats
  • 22. Thank you & Questions
    Mike Vogel
    Director
    Shaker Virtual Events
    708-358-0361
    mike.vogel@shaker.com
    http://www.shakervirtualevents.com/
    Daniel Espino
    Vice President
    People at The Cosmopolitan Las Vegas
    Daniel.Espino@cosmopolitanlasvegas.com
    Connect with me on the following sites:
    linkedin.com/in/vogelmichael
    twitter.com/RecruitVirtual