For more on social media and talent acquisition, visit<br /> www.monsterthinking.com<br />Recruiting 3.0: Why “social” mat...
Copyright – 2011 Monster<br />
It’s all about hiring people.  Filling positions.  Everything is a means to this end.<br />But the world of work is changi...
New World of Work<br />4<br />Sponsored by:<br />Copyright – 2011 Monster<br />
New World of Work<br />5<br />Sponsored by:<br />Copyright – 2011 Monster<br />
6<br />P O L L<br />Which describes you best when it comes to incorporating “social” into your recruiting strategy?<br />I...
In 45 minutes or so<br />7<br /><ul><li>  Why “social” matters for talent acquisition:   </li></ul>   Social media is soci...
  Are you ready? A recruiting 3.0 checklist
  Helpful resources</li></ul>Sponsored by:<br />Copyright – 2011 Monster<br />
8<br />It’s social business now (with big opportunity for people functions)<br />Sponsored by:<br />Copyright – 2011 Monst...
9<br />“Yes, but…”<br />Sponsored by:<br />Copyright – 2011 Monster<br />
6New Realities for Talent Acquisition<br />10<br />REALITY #4<br />Beware of candidate labeling. Today’s candidate has mul...
“I guess I have to.  <br />But where do I begin?”<br />11<br />REALITY #1<br />“Social” does matter.  The good news?  You ...
REALITY #1: “Social” does matter.  <br />The good news?  You already know a lot about it.<br />If you’re human, you alread...
  Fairness
  To help and be helped
  Recognition and belonging
  Tribes</li></ul>Sponsored by:<br />Copyright – 2011 Monster<br />
REALITY #1: “Social” does matter.  <br />The good news?  You already know a lot about it.<br />New practices <br /><ul><li...
  Enable the conversation, don’t try to control it
  Embrace, but don’t overreact
  Toughen up your skin, and choose your battles
  Get used to a messier, less linear world
  Expand your comfort zone</li></ul>13<br />Sponsored by:<br />Copyright – 2011 Monster<br />
“How are candidates finding <br />out all this ‘inside info’ about <br />our company?”<br />14<br />REALITY #2 <br />Your ...
15<br />REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />Your employ...
REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />It’s about putting ...
17<br />REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />If banks ca...
18<br />P O L L<br />Does your company block employees from social sites like Facebook, Twitter, LinkedIn, etc?<br />Yes<b...
19<br />REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />Dispel the ...
  How can we control it?
  What if someone says something bad?
  Isn’t social media just a fad anyway?</li></ul>Social Media at Work: Enable your Employees to Be Company Advocates<br />...
REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />New practices <br /...
  Walk the talk internally
  Find evangelists in your company</li></ul>See your database as a social source.<br />Habits<br /><ul><li>  Team up with ...
  Keep everyone educated and engaged
  Know what people inside are saying outside </li></ul>20<br />Sponsored by:<br />Copyright – 2011 Monster<br />
Upcoming SlideShare
Loading in...5
×

The Myths and Power of Social in Acquiring the Best Talent

6,575

Published on

“Social” is bringing new opportunities and challenges to all parts of business, and human resources and recruiting are no exception. In this deck, we explore six new realities surrounding “social” recruiting and strategies you can employ to help you succeed in today’s social world. We’ll separate the myths from reality and share emerging practices on how social tools and tactics fit into an overall recruiting strategy.

You will learn:

Why “social” matters and how it’s changing business, HR and the recruiting landscape
How to think about bringing social into your recruiting processes in ways that are relevant to your industry and company culture (it’s not a one size fits all world!)
Where to learn more, get the support you need to be successful.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,575
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
57
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • 1. Most companies surveyed have adopted social media in the past 18 months. 2. Companies are focusing their energies on Facebook, Twitter, LinkedIn, YouTube and blogs. 3. It takes time for companies to incorporate social media effectively. 4. Brand building is currently the primary purpose for business social-media usage. 5. Communications, advertising and marketing agencies are the leading adopters of social media. 6. Lack of management support and confidentiality concerns are atop the list of obstacles to social-media adoption. 7. Less than 15% of the businesses using social media are measuring return-on-investment. 8. While 60% of respondents say their companies are using social media, there is low confidence in their social-media strategies.
  • The Myths and Power of Social in Acquiring the Best Talent

    1. 1. For more on social media and talent acquisition, visit<br /> www.monsterthinking.com<br />Recruiting 3.0: Why “social” matters and some emerging new practices<br />Janet SwayslandSenior Vice President of Global Communications and Social Media for Monster Worldwide<br />Sponsored by:<br />Eric WinegardnerVice President of Client Adoption for Monster Worldwide<br />http://www.facebook.com/monsterww<br />@monster_works <br />@monsterww <br />http://www.monsterthinking.com/<br />http://www.youtube.com/user/MonsterVideoVault<br />
    2. 2. Copyright – 2011 Monster<br />
    3. 3. It’s all about hiring people. Filling positions. Everything is a means to this end.<br />But the world of work is changing… <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    4. 4. New World of Work<br />4<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    5. 5. New World of Work<br />5<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    6. 6. 6<br />P O L L<br />Which describes you best when it comes to incorporating “social” into your recruiting strategy?<br />I’m a social media zealot, it really works for me<br />I’m dabbling and on the fence about its value <br />I’m a skeptic and hope it all goes away<br />Please Vote to the Right of Your Screen <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    7. 7. In 45 minutes or so<br />7<br /><ul><li> Why “social” matters for talent acquisition: </li></ul> Social media is social business<br /><ul><li> 6 Big realities and a little advice along the way
    8. 8. Are you ready? A recruiting 3.0 checklist
    9. 9. Helpful resources</li></ul>Sponsored by:<br />Copyright – 2011 Monster<br />
    10. 10. 8<br />It’s social business now (with big opportunity for people functions)<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    11. 11. 9<br />“Yes, but…”<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    12. 12. 6New Realities for Talent Acquisition<br />10<br />REALITY #4<br />Beware of candidate labeling. Today’s candidate has multiple sources.<br />REALITY #1<br />“Social” does matter – and <br />you already know all about it.<br />REALITY #5<br />Search is the new killer app.<br />REALITY #2<br />Your people are your brand. And they are either working for you or against you. <br />REALITY #3<br />New tools and technology are here to help. But tools are not a strategy. <br />REALITY #6<br />As the economy improves, recruiting will be different this time. <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    13. 13. “I guess I have to. <br />But where do I begin?”<br />11<br />REALITY #1<br />“Social” does matter. The good news? You already know a lot about it.<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    14. 14. REALITY #1: “Social” does matter. <br />The good news? You already know a lot about it.<br />If you’re human, you already “get” the secret to social media. <br /><ul><li> Reciprocity
    15. 15. Fairness
    16. 16. To help and be helped
    17. 17. Recognition and belonging
    18. 18. Tribes</li></ul>Sponsored by:<br />Copyright – 2011 Monster<br />
    19. 19. REALITY #1: “Social” does matter. <br />The good news? You already know a lot about it.<br />New practices <br /><ul><li> Keep it real, for you and for them
    20. 20. Enable the conversation, don’t try to control it
    21. 21. Embrace, but don’t overreact
    22. 22. Toughen up your skin, and choose your battles
    23. 23. Get used to a messier, less linear world
    24. 24. Expand your comfort zone</li></ul>13<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    25. 25. “How are candidates finding <br />out all this ‘inside info’ about <br />our company?”<br />14<br />REALITY #2 <br />Your people are your brand. And they are either working for you or against you.<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    26. 26. 15<br />REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />Your employees are your best brand ambassadors.How credible do you believe each of the following is as a source of information about a company?<br />Specialist Sources Most Credible <br />Sponsored by:<br />Source: Edelman Trust Barometer<br />Copyright – 2011 Monster<br />
    27. 27. REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />It’s about putting a face behind the brand and giving your people a voice <br />Sponsored by:<br />16<br />Copyright – 2011 Monster<br />
    28. 28. 17<br />REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />If banks can do it, you can do it…<br />Community building<br />Product research<br />Customer service<br />Marketing and promotion<br />Transparency<br />Sponsored by:<br />URL: http://mashable.com/2009/09/11/banks-social-media/#<br />Copyright – 2011 Monster<br />
    29. 29. 18<br />P O L L<br />Does your company block employees from social sites like Facebook, Twitter, LinkedIn, etc?<br />Yes<br />No<br />Please Vote to the Right of Your Screen <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    30. 30. 19<br />REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />Dispel the Biggest Myths/Fears<br /><ul><li> How will this affect workplace productivity?
    31. 31. How can we control it?
    32. 32. What if someone says something bad?
    33. 33. Isn’t social media just a fad anyway?</li></ul>Social Media at Work: Enable your Employees to Be Company Advocates<br />By Shel Holtz<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    34. 34. REALITY #2: Your people are your brand. <br />And they are either working for you or against you.<br />New practices <br /><ul><li> Get a social media policy in place
    35. 35. Walk the talk internally
    36. 36. Find evangelists in your company</li></ul>See your database as a social source.<br />Habits<br /><ul><li> Team up with marketing
    37. 37. Keep everyone educated and engaged
    38. 38. Know what people inside are saying outside </li></ul>20<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    39. 39. “I just downloaded TweetDeck and<br />I’m starting to Tweet! Now what?”<br />21<br />REALITY #3<br />New tools and technology are here to help. But tools are not a strategy. <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    40. 40. 22<br />REALITY #3: New tools & technology are here <br />to help. But tools are not a strategy.<br />Research. Listen. Engage. Measure.<br />Research & Listen <br />Engage<br />Measure<br />Sponsored by:<br />22<br />Copyright – 2011 Monster<br />
    41. 41. REALITY #3: New tools & technology are here <br />to help. But tools are not a strategy.<br />New practices <br /><ul><li> Listen and monitor (non-stop)
    42. 42. Think AND not OR
    43. 43. Start small, with focus
    44. 44. Pick three not ten</li></ul>Do Something!<br /><ul><li> Get the engagement habit
    45. 45. Enjoy while it’s free</li></ul>23<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    46. 46. “’Passives’, ’actives’, ‘poised’,’ browsers’, ‘internal,’ ‘external’… <br />is this smart?” <br />24<br />REALITY #4 <br />Beware of candidate <br />labeling. It’s not that simple.<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    47. 47. 25<br />REALITY #4: Beware of candidate labeling – <br />It’s not that simple.<br />I’ve been here for 15 years and am comfortable. But I’ll listen to a recruiter’s pitch. <br />I’d never consider joining that company after how they treated an unemployed friend of mine who applied there<br />I am actively seeking a better job with a great company.<br />Employee<br />What’s my career path here?<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    48. 48. REALITY #4: Beware of candidate labeling – <br />It’s not that simple.<br />New practices <br /><ul><li> Resist labeling; challenge assumptions</li></ul>Candidate<br /><ul><li> Focus on candidate experience
    49. 49. See your database as a social source
    50. 50. Source inside</li></ul>Habits<br /><ul><li> Be accessible to anyone interested in learning more
    51. 51. Don’t close the folder</li></ul>26<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    52. 52. “I am looking for the sharpest needles in<br />the biggest and best haystacks. And I <br />need to find them first.”<br />27<br />REALITY #5<br />Search is the new killer app.<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    53. 53. REALITY #5: Search is the new killer app. <br />“Semantic tools create matches based on ideas, not just keywords, and serve-up additional job candidates who would not previously have been found.” <br />-- Sue Feldman, IDC<br />It’s a multisource world. <br />28<br />JOB POSTING<br />APPLICANTS<br />SAVED<br />RESUMES<br />EMPLOYEE<br />PROFILES<br />WEBSITE<br />VISITORS<br />SOCIAL NETWORKS<br />REFERRALS<br />Next gen search tools find the right candidates from <br />the most possibilities. <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    54. 54. REALITY #5: Search is the new killer app. <br />New practices <br />Habits<br />29<br /><ul><li> Reconsider your sourcing strategy
    55. 55. Think skills and experience, not keywords
    56. 56. Mine the talent pools you already have
    57. 57. Consider OFCCP compliance as you search
    58. 58. Retool your recruiters
    59. 59. More face time, less screen</li></ul>Sponsored by:<br />Copyright – 2011 Monster<br />
    60. 60. “I’m worried about resources, <br />focus, change. 2011 is a huge <br />year for us.”<br />REALITY #6<br />As the economy improves, recruiting will be different.<br />30<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    61. 61. 31<br />P O L L<br />How concerned are you about turnover of your top performers?<br />Very concerned, we’re already losing some A-players<br />Concerned, but think we are addressing it<br />Not really concerned, we will survive <br />Please Vote to the Right of Your Screen <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    62. 62. 32<br />REALITY #6: As the economy improves, <br />recruiting will be different.<br />“Today’s employers feel that employees are loyal due to the economic times, but the reality is they are not. Because of this, there is a strong likelihood that when the economy turns for the better, employers could find themselves with valued employees jumping ship. This places pressure on them to put retention measures in place now.”-- Katherine Jones, HCI Research Fellow. <br />Sponsored by:<br />Copyright – 2011 Monster<br />
    63. 63. REALITY #6: As the economy improves, <br />recruiting will be different. <br />New practices <br /><ul><li> Re-evaluate your recruitment process
    64. 64. Optimize your reach and targeting
    65. 65. Prepare to resell current employees</li></ul> Habits<br /><ul><li> Plan now to recruit recruiters
    66. 66. Add at least one social media capability
    67. 67. Build in capacity for innovation and change</li></ul>33<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    68. 68. The 6 New Realities<br />REALITY #4<br />Beware of candidate labeling. Today’s candidate has multiple sources.<br />REALITY #1<br />“Social” does matter – and <br />you already know all about it.<br />REALITY #5<br />Search is the new killer app.<br />REALITY #2<br />Your people are your brand. And they are either working for you or against you. <br />REALITY #3<br />New tools and technology are here to help. But tools are not a strategy. <br />REALITY #6<br />As the economy improves, recruiting will be different this time. <br />34<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    69. 69. Recruiting 3.0 – Is your company ready? <br />
    70. 70. A Recruiting 3.0 Readiness Checklist<br />36<br />We produce enough quality content to sustain social media conversations.<br />Our company has clear goals for <br />integrating social media into the hiring process.<br />We have the people resources and bandwidth to commit to Recruiting 3.0.<br />We are embracing the power of new search technology.<br />Our career website is prepared for social media integration.<br />We know which social media sites are popular with our <br />target audience.<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    71. 71. Resources for Learning More<br />37<br />www.monsterthinking.com<br />smartblogs.com/socialmedia/<br />mashable.com/2009/06/02/social-media-policy-musts/<br />www.socialmedia.org<br />www.socialmediatoday.com<br />www.recruitingblogs.com<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    72. 72. 38<br />Q & A<br />Thank you for your kind attention!<br />Janet SwayslandSenior Vice President of Global Communications and Social Media for Monster Worldwide<br />Eric WinegardnerVice President of Client Adoption for Monster Worldwide<br />Sponsored by:<br />Copyright – 2011 Monster<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×