Social media is impacting all parts of organizations – and market intelligence is no exception, with new ways to listen, mine data from new sources, create “always on” communities, and understand behavior and visualize trends. “Social” technologies are changing the way people learn, make decisions and judge brands. Market intelligence professionals can leverage these new realities or risk irrelevance. This presentation covers:
• What world-class companies are learning through social technologies
• How to create a “listen-engage-measure-share” research model
• How social media can increase the value of market intelligence functions (and MI career paths) within organizations
• New best practices for using social technology to enable “wisdom of the crowd” internally and externally
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