How can I make my job advert search engine friendly?


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Posting your job on Monster and helping us make your jobs rank highly on Google, Yahoo! and the various other Internet search engines is vital to the success of your recruitment campaign

SEO (or Search Engine Optimization) is the art of ensuring a web page appears within results when a user searches for a certain keyword or keyword phrase. The major search engines have constantly changing algorithms that dictate the order of their list, and in order to have a chance of ranking highly there are a few simple rules you must follow.

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How can I make my job advert search engine friendly?

  1. 1. Job Advertisements SEO for Your Job Ad
  2. 2. How Job Seekers Search
  3. 3. How Job Seekers Search <ul><li>People scan search results by the title tag. All jobs posted on Monster have an automated title tag made up of: </li></ul><ul><li><Job Title> Jobs <Location> </li></ul><ul><li>Search engines also take into account how relevant the content of the page is by counting the number of times keywords and key phrases appear. </li></ul><ul><li>There are hundreds of other page elements that go into deciding how well your job listing will rank, but these are some quick steps you can take to improve your ranking. </li></ul>
  4. 4. Effective Job Titles
  5. 5. Put yourself in the shoes of the jobseeker… <ul><li>What words would they search if looking for your job ad? </li></ul><ul><li>Keyword terms appear in bold on the search results page, increasing the chance they will be noticed and clicked on by the user. </li></ul><ul><ul><li>Don‘t use: Tier 2 Policy Implementation Architecture Strategist </li></ul></ul><ul><ul><li>Do use: Senior Policy Advisor </li></ul></ul>All footnotes should go here. Font size is 12, and footnotes should never be bolded.
  6. 6. Effective Job Titles- More Do’s and Don’ts <ul><li>Adding a key skill to your job title will help it appeal to a more specific audience. </li></ul><ul><ul><li>Don't use: Web Developer </li></ul></ul><ul><ul><li>Do use: Java Web Developer </li></ul></ul><ul><li>Steer clear of job titles that are cryptic or in question form. They won't appear under the search terms you want and deter users from clicking. </li></ul><ul><ul><li>Don't use: Want to work in a bank? </li></ul></ul><ul><ul><li>Do use: Bank Cashier </li></ul></ul>
  7. 7. Better Targeted Locations
  8. 8. Better Locations <ul><li>While posting your job on Monster, when prompted to tell us where you job is located you'll want to provide two key bits of information in order to improve SEO. </li></ul><ul><ul><li>The postcode (in order to sync with our Google Maps feature) </li></ul></ul><ul><ul><li>The nearest town or city (with county where appropriate) </li></ul></ul>All footnotes should go here. Font size is 12, and footnotes should never be bolded.
  9. 9. Title Tag Do’s and Don’ts <ul><li>The Title Tag shown in search engines is limited to 90 characters so long location strings tend to have a negative impact. </li></ul><ul><ul><li>Don't use: Reading, Berkshire, M4 corridor, Thames Valley, South East </li></ul></ul><ul><ul><li>Do use: Reading, Berkshire </li></ul></ul><ul><li>You can be more specific about the location within the actual job description, but for the purposes of SEO, you want to rely on one key location that will match the area in which you expect most candidates to be searching. </li></ul>
  10. 10. The Opening Paragraph
  11. 11. Opening Paragraph Guidelines <ul><li>The first 155 characters of your job description is highly important for the success of your job posting. </li></ul><ul><ul><li>Don’t: Launch into a description of your company </li></ul></ul><ul><ul><li>Do: Provide a short overview of the role, repeating the job title once, the location once and a couple of other related key skills. </li></ul></ul><ul><li>Note: It's important to ensure that this forms a coherent sentence rather than a keyword list as search engines reward well constructed opening content. </li></ul>All footnotes should go here. Font size is 12, and footnotes should never be bolded.
  12. 12. Example Opening Paragraph <ul><li>Sales Executive job based in Warrington: </li></ul><ul><li>“ We are looking for a Sales Executive with experience in the pharmaceutical industry to join our specialist sales team in Warrington , Cheshire .&quot; </li></ul>
  13. 13. Repeat Key Phrases
  14. 14. Key Phrases <ul><li>The remainder of your job description should also contain your keywords and key phrases in a variety of ways. </li></ul><ul><ul><li>Taking your job title as the most important, make sure it appears at least 3 and no more than 6 times within your job description. </li></ul></ul><ul><ul><li>Sentences such as “The responsibilities of the Marketing Manager…” or “As you will have proved through previous Marketing Manager roles…” are good ways of fitting key terms in without them looking forced. </li></ul></ul>All footnotes should go here. Font size is 12, and footnotes should never be bolded.
  15. 15. More Key Phrases <ul><li>You want your key phrase (or words related to your key phrase) to make up 5-10% of the total page content. </li></ul><ul><li>Keyword spamming is a practice heavily discouraged by search engines so trying to increase your ranking by simply listing related job titles, skills and locations is likely to see you disappear from the rankings. </li></ul>
  16. 16. Want to learn more about Search Engine Optimization for your job ads? <ul><li> </li></ul><ul><li>Discuss this issue on The Employer Forum. </li></ul>