Monster Webinar: Four Steps to a Successful Employment Brand
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Monster Webinar: Four Steps to a Successful Employment Brand

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In this Monster webinar, author and small business consultant Roberta Matuson shares valuable insights about building a successful employment brand, based on her experience and conversations with ...

In this Monster webinar, author and small business consultant Roberta Matuson shares valuable insights about building a successful employment brand, based on her experience and conversations with small businesses.

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Monster Webinar: Four Steps to a Successful Employment Brand Monster Webinar: Four Steps to a Successful Employment Brand Presentation Transcript

  • Four Steps to a Successful Employment Brand H it a Recruiting H ome Run If you cannot hear the presentation through your speakers, please dial 800-584-2088 to listen through your phone line.
  • About the Presenter: Roberta Matuson is the author of the international bestseller, Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top-5 Business Book for Leaders, and the forthcoming book, Talent Magnetism (Nicholas Brealey, September 2013). Roberta is the President of Matuson Consulting, a firm that helps organizations achieve dramatic growth and market leadership through the maximization of talent.
  • In this webinar: Covering your bases: ‣ Why employment brand is so important to your small business ‣ Evaluate it objectively ‣ Improve it without breaking the bank ‣ Maintain it going forward View slide
  • "If you build it, he will come..." View slide
  • What exactly is an employment brand? Presents a picture of your company to: ‣ Prospective candidates ‣ Current and past employees Forms a collective history of your company Including people who were or may someday be your customers.
  • The difference between recruitment and employment brand Recruiting is tactical ‣ Speaks to active job seekers An employment brand speaks to both active and passive seekers ‣ Creates an emotional connection ‣ Addresses their “wants” Be sure to incorporate your employment brand into collateral ‣ Offer letters ‣ Job descriptions ‣ Career page
  • Is employment branding important for small companies? The answer is yes! ‣ Maximizes your recruitment costs ‣ Saves you valuable time and effort ‣ Enables you to level the playing field ‣ Broadcasts your job opportunities ‣ Conveys your company culture More Time + More Money = Success
  • A GREAT employment brand drives engagement Tell your company’s story in a compelling way Draws the right candidates toward you Creates an emotional connection with active and passive job seekers Help you increase the number of accepted offers Reinforces your marketing brand
  • Job seekers tend to be “me-centric” What exactly does this company have to offer to me? What does the leadership team look like? What can I expect in terms of interesting work? How will you invest in me? ‣ Looking for benefits that go beyond the norm
  • While salary counts - it’s not #1 Workforce Talent: Job Seeker Survey – a survey of 6,000 Monster job seekers conducted January – February 2013
  • What do candidates value in a company? Reputation Purpose Opportunity Culture ‣ Co-workers they can relate to ‣ Great work atmosphere ‣ Competitive pay ‣ Job stability ‣ Workplace flexibility These four points define your employment brand
  • Don’t overlook the four laws of mutual attraction Beauty is in the eye of the candidate Beauty comes from within your company’s essence Looks are paramount Attraction must be mutual
  • Download the complete webinar, Four Steps to a Successful Employment Brand. Visit the Monster Resource Center: http://hiring.monster.com/hr/hr-best-practices/small-business/archived-webinars/monsteremployment-brand-webinar.aspx